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Learn More →US Search Ad Spending 2022
A Tried and True Lower-Funnel Tactic Thrives Amid Uncertainty
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Here’s what’s in the full report
4files
Exportable files for easy reading, analysis and sharing.
14charts
Reliable data in simple displays for presentations and quick decision making.
6expert perspectives
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Key Points
- Search Is Steady as She Goes
- Regulators, Competition Appear Closer in Google’s Rearview Mirror
- Leveraging Search in the Era of Uncertainty
- Insider Intelligence Interviews
- Read Next
- Sources
- Media Gallery
Charts in This Report
US Search Ad Spending, 2019-2026 (billions, % change, and % of total media ad spending)US Digital Ad Spending Share, by Format, 2019-2026 (% of total digital ad spending)
How Has Our US Search Ad Spending Forecast Changed? (billions, 2020-2026)Actions Taken by US Internet Users After Seeing an Ad, by Format, March 2022 (% of respondents)
US Search Ad Spending Share, by Device, 2019-2026 (% of total search ad spending)Search Ad Spending Share Worldwide, by Format, Q2 2021-Q2 2022 (% of total search ad spending)
US Google Search Net Ad Revenues, 2019-2024 (billions, % change, and % of total Google ad revenues)US Net Search Ad Revenue Share, by Company, 2019-2024 (% of total search ad spending)
US Ecommerce Channel Search Ad Spending, 2019-2026 (billions, % change, and % of search ad spending)US Amazon Net Search Ad Revenues, 2019-2024 (billions, % change, and % of total Amazon ad revenues)
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