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Learn More →Social Ad CPMs Forecast 2024
Rates Are Rising, With TikTok Leading the Pack
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Table of Contents
- Executive Summary
- CPM rates are increasing on social platforms, signaling heightened competition
- TikTok’s CPM rates are gaining ground on Meta’s
- Social impressions growth has slowed, but it is still driven up by more ad inventory and increased usage
- Meta commands the highest impressions and rates
- Takeaways for advertisers
- EMARKETER Interviews
- Sources
- Media Gallery
Charts in This Report
Social CPMs Are on the Rise, With TikTok Leading the Pack (% change in US social and YouTube ad cost per thousand (CPM), Q1 2022-Q1 2025)TikTok Is Seeing the Largest Quarter-to-Quarter Price Fluctuations (% change in US social ad and YouTube ad cost per thousand (CPM), Q1 2024-Q1 2025)
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