Mail Sport has launched Teamsheet, a unique new mobile-first, daily quiz game designed to test readers’ football knowledge, promising to ‘excite and infuriate football fans in equal measure.’
Coinciding with the return of the Premier League season and hosted on MailOnline, the UK’s most engaged news website, readers must name a different starting XI each day from a classic Premier League team.
Users are given the team’s formation and the number of letters in each player’s name before taking as few guesses as possible to name the whole team.
Every day, all readers will be asked to name the starting XI from one memorable match in the Premier League era. Then they can pick their own team, and even filter by decade.
Teamsheet, sponsored by Betfair and built by Dizplai, is a brand-safe property and brand-new opportunity for advertisers to be involved in Mail Sport’s unrivalled editorial content, with daily promotion across website, app and social media channels.
Teamsheet will be unmissable for football fans and advertisers alike as brands take full advantage of the millions of engaged Mail Sport readers.
Danny Groom, Editor and Publisher, MailOnline said: “With our sport content already generating millions of page views per day, MailOnline is the ideal home for this new and exclusive football game, guaranteed to engage and enrage new players every day.
“As the experts in keeping readers coming back for more, our addictive new quiz is likely to deliver further unprecedented dwell time amongst our football fans.”
Steven Fletcher, Commercial Editorial Director, Mail Metro Media said: “We’re really excited to be kicking off the new season with this brand-new quiz game, exclusive to Mail Sport readers.
“There’s nothing else quite like it in market solely for the Premier League and there are huge opportunities to develop the game further for other categories, and for brands to get involved. As former Head of Sport on MailOnline, I know how passionate our readers are for football, and this gives them something completely different.”
With two thirds of Mail Sport’s audience regularly enjoying quizzes or other puzzle games, the launch of Teamsheet leans into Mail Metro Media’s ambitious new brand-safe global gaming strategy, focused on categories where Daily Mail already attracts huge global engagement.
