Charlotte Tilbury becomes one of the most duped brands EVER as shoppers obsess over the brand's bestselling, award-winning and viral beauty buys
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Few names in the beauty industry have reached the same level of cult status as Charlotte Tilbury.
From her iconic Pillow Talk lipstick and Beauty Light Wands to the Hollywood Flawless Filter, Charlotte Tilbury’s makeup and skincare range includes some of the most coveted items in the beauty world.
The universally flattering rosy-beige shade of Pillow Talk lipstick has achieved worldwide acclaim, adored by brides, bloggers, makeup artists, and celebrities alike. Originally a single product, the shade now spans an entire range, including eye shadows, mascara, and blushes, frequently spotted on supermodels and red carpets.
This complexion booster is a must-have for lighting up your face for an otherworldly glow. Imperfection-blurring and glow-giving, the skincare infused makeup hybrid combines the power of a primer and highlighter in one 'filter'. Think airbrushed effect with a high gloss finish.
The Hollywood Flawless Filter promised to 'blur, smooth, and illuminate' in a way unmatched by anything else on the market when it debuted in 2018
However, the success of her award-winning and often-viral products has also made Tilbury the go-to inspiration for countless beauty 'dupes' where many brands have attempted to duplicate her creations for a fraction of the price.
While it’s often said that imitation is the sincerest form of flattery, the surge in Charlotte Tilbury-inspired dupes shows just how beloved and in-demand her formulations really are.
Take the Pillow Talk range, for instance: the neutral pink shade of the Pillow Talk lip liner and lipstick has achieved worldwide acclaim for its universally flattering tone that 'obsessed' wearers hail as 'perfection'.
The goes-with-anything shade, once limited to a single product, has evolved into an entire Pillow Talk range including eye shadows, mascara, blushes and more, and is loved by supermodels, and celebrities and seen all over the red carpet.
Today, one Pillow Talk product is sold every six seconds globally.
In short, Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk (£28) is arguably the most iconic nude lipstick of all time. So it's no surprise that high street and luxury brands have launched alternatives.
The goes-with-anything shade, once limited to a single product, has evolved into an entire Pillow Talk range including eye shadows, mascara, blushes, and more
Still, nothing truly captures the original’s creamy texture and perfect pigmentation - believe me, I’ve tried to find a match with zero luck. I adore the original Pillow Talk shade so much that I even wore it on my wedding day.
As one reviewer hailed it 'the best, always the best and always will be.'
The Hollywood Flawless Filter (£39), a primer, highlighter, and foundation in one, promised to 'blur, smooth, and illuminate' in a way unmatched by anything else on the market when it debuted in 2018.
Fast forward to today, and this product isn’t just one of the many TikTok-viral beauty finds the British public is obsessed with - it’s officially the top highlighter in the UK prestige makeup market.
The Pillow Talk range includes eye shadows, mascara, blushes, and more and is loved by supermodels, and celebrities and seen all over the red carpet
Numerous brands have attempted to replicate its imperfection-blurring, glow-enhancing magic, but the original Flawless Filter formula remains a bestseller for a good reason
Numerous brands have attempted to replicate its imperfection-blurring, glow-enhancing magic, but the original Flawless Filter formula remains unmatched.
Cheaper alternatives often lean too shimmery instead of delivering that natural glow, keeping fans loyal despite efforts from brands like e.l.f., Revlon, and L'Oreal attempting to capture the same effect.
This isn’t to say that dupes don’t have their place in the market. Many of them offer similar results and appeal to shoppers who don’t want to splurge but still want to achieve a similar look.
Yet beauty enthusiasts argue that nothing quite compares to the original formulation.
For those in the know, there’s still nothing like the original from Charlotte Tilbury
For instance, one reviewer said they'd 'tried 3 of the 'dupes' which ended up costing more than if I had bought this in the first place', adding that 'nothing comes close'.
Another shopper agreed, writing: 'Once you try the original, the dupes do not compete! The Hollywood flawless filter is top-tier.'
For those in the know, there’s still nothing like the original from Charlotte Tilbury.
Charlotte Tilbury's most 'duped' products
A favourite among the MailOnline Shopping Finder team, this liquid contour boasts hundreds of five-star reviews - and for good reason. It blends seamlessly and features a cushion-tip applicator, allowing precise placement exactly where you need it. The result? A beautifully sculpted, lifted, and defined look.
Lightweight, waterproof, and designed to lock in your look for up to 16 hours, this Charlotte Tilbury setting spray ensures your makeup stays flawless all day - no fading come the afternoon! The fine mist is infused with hydrating ingredients, providing lasting moisture for a fresh, radiant finish.
Available in four universal shades, Airbrush Flawless Finish is a luxurious micro-fine setting powder with clever soft-focus nano particles that blur away lines and pesky imperfections.
The silky finishing powder is unlike traditional pressed powders that make your face look dry and cakey. Instead, it keeps your makeup in place for hours without feeling heavy, all while keeping your skin looking luminous. Hello smooth Instagram-filtered finish.
It's no secret that Charlotte Tilbury's Beauty Light Wands are a makeup must-have for a natural, youthful glow. Don't just take our word for it; the blush-highlighter hybrid is so popular that the shade Pinkgasm sells every eight seconds.