Meet the affordable and sustainable lab-grown diamond brand wowing shoppers (and get a free pair of earrings - here's how)

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An eco-friendly jewellery brand specialising in sustainable, lab-grown gems is wowing shoppers thanks to their uncanny resemblance to natural diamonds for a fraction of the cost.

Developed in the UK, Tru-Diamonds is a premier brand of simulated, non-mined diamond jewellery, offering an eco-friendly alternative to costly and environmentally damaging mined stones.

Tru-Diamonds 4 ct. t.w. Posh Martini Stud Earrings 

Worth £198, you can get these classic Posh Martini Stud Earrings for free with your order when you spend £150 or more.

Use the discount code MAILONLINE to redeem for the month of September.

FREE (was £198) Shop
British brand Tru-Diamonds offers an array of eco-friendly jewellery featuring sustainable, lab-grown gems that offer the ideal alternative to environmentally damaging mined stones

British brand Tru-Diamonds offers an array of eco-friendly jewellery featuring sustainable, lab-grown gems that offer the ideal alternative to environmentally damaging mined stones

Making diamonds accessible, Tru-Diamonds gives you the look and allure of top-grade diamonds at a fraction of the price. And you'll never know the difference.

According to the brand and scores of shoppers, the lab-grown gems look, feel, and wear just like top-grade mined diamonds, with shoppers writing how it's 'saved myself thousands,' raving 'incredibly beautiful affordable jewellery that looks a million dollars.'

And the best news? When you spend over £150 at Tru-Diamonds, MailOnline customers will receive a free set of 4 ct. t.w. Posh “Martini” Stud Earrings, worth £198. Just use the code MAILONLINE during September. 

And the best news? It's almost impossible to tell the two apart, so you don't have to choose between beauty or the planet

And the best news? It's almost impossible to tell the two apart, so you don't have to choose between beauty or the planet

At Tru-Diamonds, there's a piece for all stages of life, whether you're looking for a pair of classic studs or even an engagement ring. 

With many rings under £200, it's no wonder that millennials are embracing sustainable and eco-friendly alternatives to diamond engagement rings, with moissanite rings top of the list.

Other spectacular ring options include the Eternal Bouquet Ring, made up of seven sparkling Tru-Diamonds or the Tru-Sapphire Trilogy Ring with 1 carat Tru-Sapphire centre gem.

 Tru-Diamonds: Our top picks

Tru-Diamonds 2.2 ct. t.w. Eternity Ring 

Tru-Diamonds boasts a huge collection of ring styles and designs, ranging from petite settings and hidden halos to the classic solitaire.

This Eternity Ring features 24 matching round brilliant Tru-Diamonds in an 18 carat gold or 950. platinum clad setting.

£63 (save £63) Shop
Tru-Diamonds 4.4 ct. t.w. Grand Accolade Ring 

Certainly a showstopper, the Grand Accolade Ring features 4.4-crats of flawless, ice white Tru-Diamonds gems. 

Made with earth-friendly Tru-Diamonds™, this is a sustainable alternative to top-grade mined diamonds, offering you the shine and sparkle but without the damaging implications.

£114 (save £114) Shop
Tru-Diamonds Eternal Bouquet Ring 

You'll be sure to turn heads with this unique 1.1 ct. t.w. Round Brilliant Cut Tru Diamonds Floral Cluster Ring.

Made with seven Tru-Diamonds, this bouquet ring is a gorgeous choice, and as it's conflict free, you won't have to compromise on ethics either.  

£78 (save £78) Shop
Tru-Diamonds Blue Moon of Josephine Ring 

Tru-Diamonds is a brilliant place to source lab-grown gems that you could only dream of - and for a snip. 

The Blue Moon of Josephine is a replica of the ring that broke the record at Christies Fine Jewels Auction when billionaire Joseph Lau bought it for his seven year old daughter, Josephine for $48,4-million. Only this will cost you under £150. 

£123 (save £123) Shop
Tru-Diamonds 5.8 ct. t.w. Champagne Ring 

Whether you're looking for something contemporary or traditional, you won't have to sacrifice your eco halo or your bank balance.

Enter the 5.8 ct. t.w. Radiant Cut Tru Diamonds Halo Ring. Certain to add some serious shine to your hand, the ring features a 5 ct. centre gem, a delicate halo and a fine eternity-style band.

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£228 Shop
Tru-Diamonds Tru-Sapphire Trilogy Ring 

Set in a classic triple claw setting, the Tru-Sapphire Trilogy Ring boasts a 1 carat TruSapphire centre gem flanked by two half carat flawless, ice white TruDiamonds.

£99 (save £99) Shop
Tru-Diamonds Radiant Cut Eternity Ring 

Add some serious sparkle to your ring stack with this Radiant Cut Eternity Ring. 

With 5.5 carats of perfectly matched radiant cut Tru-Diamonds™, this is a statement piece that will take your jewellery collection to the next level.

£198 Shop