'Firm, tone and hydrate': Women praise sell-out face cream that promises to deliver an 'instant uplift' in as little as seven days
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The PRAI Platinum Firm & Lift Crème is the top-performing product at M&S Beauty for mature skin and sold out at launch. Now it's back, and the reviews are flooding in.
Hailed 'brilliant' by Marks and Spencer shoppers, the PRAI Platinum Firm & Lift collection is a targeted day cream for mature women. With 'instant lift’ technology', the cream helps to fight the effects of gravity so you can say hello to plumper looking skin. Better still? It's only £40.
Looking for a nourishing face cream that can help skin appear plumper?
The PRAI luxurious Platinum Firm & Lift day crème is designed specifically to help fight the effects of gravity.
The brand's ‘instant lift’ technology is turbo-charged with Hyaluronic Acid and Platinum to unleash plumper, firmer, younger-looking skin. And fast.
The PRAI post-menopausal face cream is being praised by shoppers for giving instant uplift
The Ageless Throat & Décolletage Crème from PRAI proved so popular at combatting ageing skin on the neck and chest that one is sold every 60 seconds.
The PRAI Platinum Firm & Lift Crème is another sell-out product from the brand. Designed with mature skin types in mind, the cream is packed with Vitamin E to help condition, the skin for a plumper, firmer looking complexion in just seven days.
And the best bit? It's affordably priced at just £40, with one writing: 'Great product at a competitive price, lovely cream.'
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PRAI's Platinum Firm & Lift Crème, which claims to help 'firm, tone and hydrate mature skin,' in 'just seven days' has become Marks and Spencer's number one beauty product.
Selling out on its launch day, the day cream has become a go-to for those with mature and post-menopausal skin. And with such impressive stats, it's no surprise shoppers are going wild for the £40 product.
Praised by shoppers for its firming and lifting benefits, one impressed user wrote: 'I purchased this and also the night crème. I really like both. My skin looks better and the product is light and smooth. I'm very happy!'.
This is largely thanks to the added Platinum for superior antioxidant protection. Platinum delivers antioxidants and helps fight free radicals and environmental aggressors while the added almond proteins tighten and firm skin.
The PRAI crème contains Idealift™, which helps boot elastin levels while promoting a facial contour-lifting effect
PRAI also claims: 'We lose up to 30 per cent of collagen in the first five years after the menopause, and this range helps to target this dramatic loss in skin structure.'
And many beauty fans across the nation who have already tried and tested the Platinum Firm and Lift Crème have been quick to take to the comments section.
'This is my favourite face cream, penned one user. 'I occasionally try something else if given to me as a gift but I always go back to this as it makes my skin look and feel better.
'I’m mid 50s with combination skin which is not as firm as it used to be. It melts in quickly and is good under makeup. Wouldn’t be without it.'
Another agreed, adding: 'Have been using this for a while and have really noticed a difference in my skin tone. It is quite thick, so works well as a primer too.'
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