MSNBC on brink as ratings slump even further after Trump election win

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MSNBC has suffered a major slump in ratings after Donald Trump won the 2024 presidential election as conservative Fox News continues to gain viewers. 

The liberal news network saw its audience numbers sink 47 percent in November, as CNN saw a 33 percent drop. 

Competitor Fox News Channel was the only cable news network to see growth after Trump's win, holding 62 percent of total day audiences, according to the network, which cited Nielsen Media Research numbers. 

MSNBC only pulled in 644,000 primetime viewers, compared to its counterpart, which pulled in 3.2million. 

In the key age demographic of those aged 25 to 54, Fox saw a 147 percent increase, with 467,000 viewers between 8pm and 11pm. 

Fox boasted that 'more Independents and Democrats continue to tune in' its network, while the rivals continue to struggle. 

Since the election, Fox beat ABC, CBS, NBC, and MSNBC with more than 4million viewers, according to Nielsen. 

MSNBC is down 52 percent year-to-date in primetime audiences. CNN is also down 39 percent, while Fox saw a 73 percent boost. 

MSNBC has suffered a major slump in ratings after Donald Trump won the 2024 Presidential Election as conservative Fox continues to gain viewers. The liberal news network saw its audience numbers sink 47 percent in November

Since the election Fox's primetime audience commands 3million viewers, while MSNBC picks up 644,000 and CNN has 453,000. 

MSNBC's Morning Joe show received backlash after its hosts Joe Scarborough and Mika Brzezinski visited Trump's Mar-a-Lago, despite spending years blasting the president-elect and his time in office. 

The View's Ana Navarro unleashed a blistering on-air tirade on the married hosts, calling their visit to Trump 'opportunistic.' 

Of the progressive pair, she asked whether the two had 'change[d] their stripes' because of 'who's in power.' 

The Morning Joe hosts revealed that they had traveled 'personally' to meet Trump on Friday, after openly criticizing him in the weeks, months, and years prior.

The reason for the visit, they said, was to 'restart communications' with the Trump administration before the president-elect retakes office.

The two also touted a 'new approach' to coverage surrounding Trump's second term, eliciting a fiery response from not only Navarro, but her co-host, Sunny Hostin.

Both women said they disapproved of the visit, with Navarro leading the charge.

Two major shows featuring anchors Joe Scarborough (left) and Rachel Maddow (right) have tanked in ratings following the election. Scarborough's show saw lower ratings after he visited Mar-a-Lago and Maddow saw a dip after she was called hysterical over a post-election rant 

Meanwhile, Fox's biggest moneymaker The Five is pulling in 4.4million viewers and the network saw a jump in audience number since the election  

The MSNBC hosts dismissed the criticism saying it just proves there is a 'massive disconnect' between 'social media and the real world.' 

'Yesterday, I saw for the first time what a massive disconnect there was between social media and the real world because we were flooded with phone calls from people all day, literally around the world, all very positive, very supportive: "I understand what you did…"' Scarborough said on Tuesday.

'But once in a while I would get a text or call from someone going: "Oh, man, I hope you're doing okay." I would call them back... I'd go: "Are you on Twitter?" And he goes: "I am." I'd go: "Well I'm not so we've had a good day." 

'All of us will do the best we can do and we're all working towards a better America.'

In another blow to the network, Anchor Rachel Maddow was mocked for her hysterical monologue after Trump's win. 

The MSNBC star claimed that the voter turnout for the Republican president-elect was evidence Americans had 'let democracy go' and opted for, a 'strongman, authoritarian system.'

Maddow, who's about to sign a new $125 million, five year deal, likened the outcome to those seen in countries such as North Korea, Russia and China as she urged Democrats not to become, 'despondent.'

'Now we can work on being fricking pirates. We can work on being a thorn in the side to anyone who tries to turn this country into some tin-pot tyranny.

The View's Ana Navarro unleashed a blistering on-air tirade in response to Joe Scarborough and Mika Brzezinski's surprise visit to Mar-a-Lago 

However, she was instantly derided online with many viewers calling out her 'hyperbole.'

The Wall Street Journal reported Comcast will release a swathe of its NBCUniversal cable TV networks, including MSNBC. 

Comcast's move to spin off its NBCUniversal networks would have been a staggering move years ago, with its fleet of channels previously among the company's most profitable assets.

But the decision would see channels including MSNBC, USA, Oxygen, E!, and Golf Channel branched off onto a separate entity with a separate balance sheet.

Comcast executives said that they will not spin off all channels, with Bravo, the Peacock streaming service and the NBC broadcast network remaining under the parent company.

By shedding its expensive networks, Comcast is hedging its bets that it can expand its movie studio and theme park industries without being dragged down by the struggles of traditional television news.

According to the WSJ's reporting, which broke the story, the new cable venture will have an 'ownership structure that mirrors Comcast's', but 'would likely need greater scale to thrive.'

Fox boasted that 'more Independents and Democrats continue to tune in' its network, while the others continue to struggle ahead of Trump's second term 

Maddow is finalizing a five-year deal to stay on for $25million per year, which is less than her $30million previous contract, according to Puck News.

Maddow only works once a week, and despite rating drops, is considered valuable to the network. 

The network's motivation to keep on their expensive anchor might be to encourage advertisers to invest in the spinoff company, according to Puck News.   

Meanwhile, Fox's biggest moneymaker The Five is pulling in 4.4million viewers, Jesse Watters Primetime has 3.9million, and The Ingraham Angle has 3.3million.