Committees

The Standards and Research Committee develops consumer-based, data-driven standards that participants in the advertising and media ecosystem could follow that improve the consumer advertising experience.

The Communications and Awareness Committee raises awareness among consumers and business about the Better Ads Standards and tools that are developed to enhance the consumer advertising experience.

The Accountability Committee established a program allowing for certification of compliance with the Better Ads Standards.

The Technology Committee evaluates and develops principles to address the use of the Better Ads Standards by browsers and other technologies for assessment and implementation.