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AD-favorite brands like Saatva, Nectar, and Helix are teasing the best Black Friday mattress deals with incredible discounts and free accessories. If you’ve been holding out until November 29th for holiday price cuts but need a new mattress now, you don’t have to wait—current deals save you hundreds (even thousands) at checkout. Still, we’ll keep you posted on price changes here as the year’s most anticipated mattress sales kick off in the coming weeks.
Our Top Picks for the Best Black Friday Mattress Deals
- Helix Midnight Luxe: $2,374, now $1,780
- Saatva Classic: $2,095, now $1,795
- Nectar Memory Foam: $1,563, now $649
- DreamCloud Premier: $2,196, now $949
- The WinkBed: $1,799, now $1,499
- Nolah Evolution: $2,499, now $1,624
- Bear Elite Hybrid: $2,305, now $1,499
- Brooklyn Bedding Aurora Luxe: $2,265, now $1,586
- Birch Natural Luxe: $2,624, now $1,968
- Plank Firm Luxe: $1,532; now $1,072
- Leesa Sapria Chill: $2,159, now $1,619
- Siena Memory Foam: $769, now $399
- Awara Natural Luxury Hybrid: $1,383, now $999
Take 25% off all Helix mattresses during the brand's Black Friday sale, including our favorite, the Helix Midnight Luxe. “Pillowy,” “luxurious,” and “breathable” were words we used to describe it. The bed somehow manages to be supportive and soft at the same time. As contributor Gabriela Ulloa said, “It allows me to dance between sleeping on a mattress that is actually supportive and one that mimics the feeling of a warm hug.” During cozy season, what could be better? And now you can also get free accessories when you buy a Helix mattress—Core mattresses come with two pillows, and Luxe or Elite mattresses come with two pillows, a mattress protector, and a white sheet set.
Saatva is cutting $300 off the cost of your cart when you spend $1,000 or more. That means savings on luxury favorites like the Saatva Classic and Loom & Leaf. The Saatva Classic is offered in three firmness models—plush soft, luxury firm, and firm—with the plush soft drawing rave reviews from our team. The memory foam Loom & Leaf is another popular choice from Saatva. AD contributor Bailey Berg said, “I’m a stomach and back sleeper, whereas [my boyfriend] is a strict side sleeper, and we both mentioned feeling like it was the perfect amount of support to relieve pressure.” Plus, we can’t complain about the brand’s complimentary in-home setup and old mattress removal.
Nectar is offering one of the deepest discounts we’ve seen this season: up to 50% off its collection of memory foam and hybrid mattresses. That drops the price of the Nectar Memory Foam mattress to just $649 for a queen size. Add this bed to your list if you crave the contouring hug of memory foam but don’t want to pay Tempur-Pedic prices. AD senior SEO manager Katie Henwood said of the Nectar Premier, “It offers extra support without sacrificing comfort, and getting into bed each night is like falling into a cloud. It’s the best memory foam mattress I’ve tried—it cancels out any movement so you can sleep peacefully through the night regardless of what is going on around you.” Do you need any more convincing?
DreamCloud is also slashing its mattress prices by up to 50%, meaning you can snag a queen size of its namesake hybrid mattress for just $665. The medium-firm feel is a win for couples who want a middle-of-the-road firmness, and the hybrid construction helps keep things cool if you run hot at night. Want to upgrade to a cashmere blend cover and extra support? The DreamCloud Premier is only $949 for a queen size this season, and the top-of-the-line DreamCloud Premier Rest is only $1,299 (down from $2,231).
WinkBeds is offering $300 off any of its award-winning mattresses, including a top choice for those with back pain: The WinkBed. A gel-infused foam pillow top adds comfort and boosts cooling, and the zoned coils offer extra support for the lower back. Choose from firmness models, which include softer, luxury firm (the brand’s most popular option), firmer, and plus, which has even more support for those weighing over 300 pounds.
Right now, you can get the AD-favorite Nolah Evolution mattress (and everything else sitewide) for 35% off the normal price during the brand’s Black Friday Sale—plus two free pillows with the purchase of select mattresses. AD commerce editor Audrey Lee gave the mattress rave reviews, saying that falling asleep in this bed felt like a treat. The medium-firmness and plush comfort foams hug the body, while supporting the spine. “As someone who's suffered chronic joint and back pain, I found this design’s contouring quality was top-tier for pressure relief, but I still had ample support thanks to the coils,” Lee said.
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Not only is Bear dropping prices sitewide by 35%, but it’s also offering two free pillows with your mattress purchase. Just use the code BLACK35 at checkout. We recommend the Bear Elite Hybrid for those who want a combination of cozy and supportive—especially side sleepers and back sleepers. The firmer Bear Original memory foam mattress is another top choice, and right now a queen size is only $649.
Brooklyn Bedding is also jumping on Black Friday savings with 30% off sitewide using the code BFRIDAY30. Its Signature Hybrid mattress is a versatile option, available in soft, medium, or firm, plus 14 sizes, including dimensions that fit RV beds. Those looking for extra comfort should check out the Brooklyn Bedding Aurora Luxe, which is our top pick from the brand. Its breathable construction helps keep it cool, and the pillow top gives it the luxuriously cushioning feel of a five-star hotel bed.
If you’re looking for a natural mattress, but don’t want to blow your holiday budget, save 25% on the Birch Luxe. Not only is it made with organic cotton, organic wool, natural latex, and durable steel coils, but it’s also incredibly supportive and cooling. A queen size now costs $1,968—over $600 in savings with the code BF25 at checkout. You also get two free pillows with any mattress purchase.
Shoppers looking for the support of an extra firm mattress can save over a quarter of the cost on the Plank mattress, dropping the price of a queen size from $1,532 to $1,072. This flippable bed has a firm side and an even firmer side. To give you a sense of the support you get on the Plank, we ranked the firm side a 7/10 (with 10 being as firm as the floor) and the extra firm side an 8/10. Use the code BFRIDAY30 at checkout to get 30% off.
We love Leesa because it makes some of the most comfortable mattresses we’ve tried. And right now, you can save 25% and get two free pillows when you buy a Leesa mattress. AD contributor Leah Muncy said the Leesa Sapira Chill is so cooling that it helped her save on her electricity bill. She also raved about the look and feel: “The mattress was both soft and supportive, and the height from the pillow-top made my IKEA bed frame look, by some miracle, almost regal,” she said. “I felt as though I were sleeping in a five-star hotel.”
Looking for a starter memory foam mattress that won't take over your holiday budget? Siena is our recommendation. Leading up to Black Friday, mattress prices are up to 50% lower than normal, meaning a twin size costs only $199, and a queen is $399. This foam bed is perfect for kid's rooms, guest rooms (it fits on most murphy beds), and college grads' first studio apartment. Our tester loved the firm, supportive feel of the Siena memory foam mattress, and said the gel memory foam was just contouring enough while back or stomach sleeping. But see for yourself during Siena's 180-night at-home sleep trial.
Awara is known for its affordable natural mattresses, and in the weeks before Black Friday, you can get up to 50% off its mattress collection. Want a bed made with GOLS & FSC-certified organic latex, organic wool, and zero fiberglass without spending thousands? The Awara Latex Luxury Hybrid is currently only $999. We've tried this mattress, and recommend the firm feel to anyone who needs support and stability from their bed.
How to Find the Best Black Friday Mattress Deals
You no longer need to rely on snail mail catalogs for a preview of holiday savings to come. Start looking online now to find the best Black Friday mattress deals. We already scouted the best fall sales from our favorite brands and expect the discounts to keep dropping as we approach Thanksgiving. Besides guides like ours, you can also check directly with the mattress brands or third-party sellers like Amazon to see current deals. You can also sign up for email updates from your favorite brands for daily updates on holiday deals.
How to Choose the Best Mattress
Decision fatigue peaks during holiday shopping, especially when it comes to mattresses. To make your experience simpler, look at these factors when shopping for a mattress during Black Friday:
There’s no sense in dropping hundreds or thousands on a mattress that’s not comfortable to you. If you don’t have time amid the holiday madness to visit a brick-and-mortar store, we’ve done the heavy lifting for you. We have tons of recommendations after trying 100+ mattresses, including our favorites ranging from bed-in-a-box options to luxury beds. You can also reference reviews from buyers on brand websites.
Mattresses range from plush-soft and cloud-like to firm as a board and everywhere in between. You probably already have an idea about your preferred firmness level, but it’s also worth considering the best feel for your sleeping position. Side sleepers need pressure relief, which is usually found on soft-medium to medium-firm mattresses. Meanwhile, stomach sleepers need a firmer feel to support the lower back, and back sleepers get a mix of support and cushioning on a medium to firm mattress.
If you sleep hot, look for a mattress with features that help with airflow and temperature regulation. Hybrid and innerspring mattresses have coils that circulate warm air out of the mattress. Gel-infused foams and latex can also help dissipate body heat, and breathable covers can keep heat from pooling under you.
If you share your bed, look for a mattress that prevents movement on one side of the bed from disrupting the other side. Memory foam is known for dampening motion before it can spread, while innerspring coils tend to be bouncy and allow motion to transfer.
Look for mattress brands that offer an at-home trial period of at least 120 nights. You want a couple of months to let your body adjust to the new mattress before deciding to commit to it for the next 10 years. Also prioritize mattresses that have at least 10 years of warranty coverage. Most brands offer that warranty period or longer, with some beds being covered for up to 25 years or even your lifetime.
Black Friday Mattress Sale FAQs
For the lowest prices on mattresses, buy during major sale holidays like Memorial Day (May), Labor Day (September), Black Friday (November), and Cyber Monday (November/December).
Yes! Black Friday is one of the best times to buy a mattress. Brands often save their deepest discounts for Black Friday/Cyber Monday weekend.
Here’s an insider tip: Black Friday sales usually run through Cyber Monday, so mattress deals don’t change much, if at all. You’ll likely get the same savings on Monday that you would on Friday.
It depends on your preference. Buy a mattress in-store if you want to see how it feels in person before pulling out your credit card. While some mattress brands are available online only, many offer trial periods that range from three months to a full year, so you can return or exchange a mattress that doesn’t feel just right.
Black Friday mattress deals are already popping up online, though most won’t start until the second week of November or midnight on Black Friday. The best time to buy to avoid sell-outs or shipping delays is now.
