Introducing Apple Business Connect

Media

• Text of this article

  12 January 2023

  UPDATE

  Introducing Apple Business Connect

  The free tool allows businesses of all sizes to customise the way their information appears across Apple apps

  Apple today introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customise the way key information appears to more than a billion Apple users across Apple Maps, Messages, Wallet, Siri and other apps. 

  “We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel and more,” said Eddy Cue, Apple’s senior vice president of Services. “Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.”

  Improving Customer Engagement in Apple Maps

  With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.

  Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts and more. Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be available to businesses globally in coming months. 

  Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com or reserving a spot for dinner with OpenTable, and more, with just a tap.

  Registering for Business Connect

  Business owners can use their existing Apple ID — or create a new Apple ID — to register for Business Connect at the self-service website from any desktop or laptop computer. Once a business has logged in and Apple has verified their business, they can claim their location(s) and begin updating and personalising their place card, all for free. 

  For businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall and Yext.

  Apple Tools for Small Businesses

  Apple designed Business Connect with small businesses in mind, offering them the same access and ability to customise their digital presence as global brands. Business Connect complements other Apple services designed to help small businesses grow and reach customers, including Tap to Pay on iPhone — which enables businesses in the US to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone — and Business Essentials, a subscription that brings together device management, 24/7 support and cloud storage.

  For inquiries about Business Connect, refer to the User Guide or log a ticket with Business Connect support.

  Some features and services may not be available in all regions or all languages.
  Some features and services may not be available in all regions or all languages.
  

  Press Contacts

  Apple Media Helpline

  [email protected]

  Copy text

• Images in this article

  Download all images