AMA Virtual Conference: Digital Marketing

Nicole Seredenko

Nicole Seredenko enables strategic decision-making for Fortune 500 stakeholders across sectors, with expertise in retail, alcohol, and luxury goods. She has previous agency experience and is currently leveraging her analytical, strategic, and applied data science skills as a Netbase Quid Associate. Nicole brings a unique blend of qualitative and quantitative insight into stakeholder decision-making, with a passion for consumer insights and cultural semiotics.

Guy Hanson

Guy is a passionate advocate for the intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognized as an email & data expert and thought leader.

Over the past decade, Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue. Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximize their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership.

Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press and a 3-time finalist as data storyteller of the year!

Patrick Smith

Patrick Smith is the SVP and CMO of Cvent. He leads a global team of hundreds of marketers that build brand awareness and drive demand for Cvent’s solutions, including its event marketing and management platform.

Myllisa Patterson

Myllisa Patterson is the Senior Director of Demand Generation for the Event Cloud at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing, she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way.

Quick to embrace new technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon with her husband, two daughters, two dogs and eleven chickens. She’s been with Cvent for 7.5 years.

Sherri Langburt

Sherri Langburt is the CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box strategies.

Launched in December 2010, in 2018 BabbleBoxx was named to the Inc. 500 fastest-growing private companies in America. Sherri is also the Founder and interim CEO of Blog Meets Brand, one of the first SaaS-based influencer marketing platforms. She was a finalist for the Ernst & Young Entrepreneur Of The Year 2021 New Jersey Award.

Before BabbleBoxx, Sherri was a founding member of WW Online (formerly Weight Watchers) and the General Manager of the WW Canada market. Throughout her career, she has spearheaded marketing programs for Fortune 500 companies including Amazon, Walmart, Whole Foods Market, Mattel, Conagra Brands, Disney, HBO, Pepsico, Viacom and Lowes Home Goods. Sherri began her career in digital marketing as a business systems analyst where she spent ten years architecting solutions for AIG, Credit Suisse, DLJ and IBM.

Sherri is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A. and Seton Hall University where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.

Sherri has been featured in the New York Times, Wall Street Journal, Forbes Magazine, The Miami Herald and Women’s Wear Daily and on CBS News, Today Australia and The Mixergy podcast.

Sherri hails from Montreal, Canada where she earned a B.A. in English Communications and Film from McGill University.

Nadiia Sharipova

Nadiia Sharipova is the Head of Performance Marketing at Wrike. Nadiia has more than ten years of experience running and scaling paid acquisition, driving ROI, and improving marketing team processes. She began as an SEM specialist and is now responsible for the international team that delivers the constant growth of Wrike user acquisition worldwide.

Tarah Hackman

Tarah Hackman is a Senior Strategic Value Advisor at Adobe, where she collaborates directly with customers to develop a customized roadmap for their digital strategy. She also heads up thought leadership for her team of advisors, developing value-driven offerings for customers via workshops, business cases, and continued trainings. Before that, she served as an Enterprise Segment Marketing Manager for Marketo Engage, where she drove go-to market strategy and thought leadership for the financial services industry.

Prior to Marketo, she drove digital marketing strategy in both adtech and martech companies in the greater Denver area. She is a regular guest lecturer at the Denver University business school, for both graduate and undergraduate marketing classes.

When she’s not helping customers, she enjoys her role as the Denver site leader for the Women at Adobe Network, and also sits on the global programming task force for women at Adobe, and is highly active in new diversity and inclusion initiatives at Adobe.”

Allie Dicken

Allie Dicken is in her 6th season with the 49ers and currently serves as Director of Brand & Influencer Marketing. In her role, she is responsible for driving brand strategy and developing tactics across various marketing verticals including branding, campaign development, influencer, international, advertising, promotions, retail, and licensing. In 2021, Dicken and her team helped launch the 49ers 75th Anniversary campaign, which celebrated the organization’s illustrious history while also forging a clear path for the future.

Danilo Tauro

Danilo is an expert in Product/Program/Team Leader, Media / AdTech / MarTech / Digital Marketing Expert, he is able to drive effective collaboration across functions, levels, and diverse cultures. Passionate about technology, data, innovative solutions (leveraging different industry experiences, with a touch of academic sophistication), writing, public speaking & story-telling (within large corporations, as a consultant & guest lecturer). Action-oriented person (INTJ), with several international experiences, Danilo enjoys building mutually beneficial relationships & achieving outstanding results under tight deadlines and in highly challenging contexts.

Dustin York

Dr. Dustin York is an Associate Professor at Maryville University. Prior to entering academia, Dr. York worked in branding for the 2008 Obama Presidential campaign and clients like Pepsi Co., and Nike. Dr. York’s specialties are two-sided: interpersonal leadership communication and digital transformation in marketing, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national keynote speaker and consultant. Dr. York is passionate about building curiosity among future and growing marketers as they enter a field with such dramatic digital transformation.

Julia Low

Julia Low is an accomplished brand marketing executive with over 11 years of experience across iconic brands such as Tropicana, Sprint, Tide, and KitchenAid, to name a few. She got her start on the agency side, quickly moving up the ranks at Publicis Groupe’s integrated advertising agency, Digitas, for almost a decade (even becoming the agency’s youngest Vice President at that time). There, she developed her passion and expertise in building consumer first brand purposes and strategies, including masterbrand campaigns, for global brands.

Julia then made the client-side leap to Tropicana, where she currently leads brand marketing for Tropicana’s $1+ billion chilled juice portfolio – successfully keeping the brand in the #1 spot as category share leader. Recognized for seeking unorthodox solutions, Julia has innovated new ways to modernize the 75-year old brand through new campaigns, product innovations, and culture-shifting ideas.

Andy Crestodina

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago.

Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

• Top 10 Online Marketing Experts, Forbes 
• Top 50 Marketing Influencer, Entrepreneur Magazine 
• Top 25 Content Marketers, Express Writers/Buzzsumo
• Top 10 Social Media Influencers, Social Media Explorer

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Olga Andrienko

Olga is the Vice President of Brand Marketing at Semrush. She is one of the key marketing leaders who has grown Semrush from 300k users in 2013 to 10 million the company has today. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe. Her quotes on online user behavior appear in media such as Business Insider and The Washington Post.
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Carol Howley

Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.

From building the first intelligent customer journeys at a global hotel brand, taking the first chatbot and Alexa skill to market, to scaling the business marketing function from zero to hero for a tech unicorn, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realize their potential.

Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 17 years digital marketing experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal is the lead industry expert for the Digital Marketing Institute and teaches digital professionals at all levels from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency called Digital Basics. He has extensive local & international experience working in ecommerce and lead gen performance marketing with top B2B & B2C brands across multiple industries.

Over his career, Cathal has managed over one billion Euro worth of revenue, working client-side, in digital marketing agencies and media owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Bord Bia, Coca Cola, Vodafone, Compare the Market, Yahoo! and Expedia.

Matt Parisi

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue!

Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to: Apply 3 key mandates to your CX initiatives Shift your data strategy from third-party to first-party Leverage key martech to power more comprehensive marketing campaigns.

Alison Sainsbury

Alison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are “connecting the experience” for Sitecore’s own customers on our own channels. Previous to this role, Alison spent three years in our Business Optimisation consulting team, working with our customers to help them deliver the best possible digital experience on their Sitecore platform, covering more than 50 projects around the world in that time. Alison is also the author of numerous Sitecore guides and whitepapers, including the UX4CX and Multisite Optimisation whitepapers, and an in-demand speaker at DX events around the world.