The State of AI in Marketing 2025

According to Gartner, Gen AI has passed the peak of inflated expectations. But that doesn’t mean that the hype is over. AI is part of every marketing conversation, and 2024 was just the start. What’s on the horizon for using predictive AI to find your next best customer? Are all large language models the same? How can you plan for multimodal AI that combines text, image, audio and video? What trends do you need to be aware of?

Get insights to help you plan your AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data scientist Melinda Han Williams. You’ll find out:

• The biggest AI adoption successes and failures of 2024, and the “why” behind them
• What parts of marketing have been most impacted by Gen AI and what to expect in 2025
• How to maximize your advertising budget by using precise AI predictions based on digital behavior
• Why a proliferation of AI-generated content makes behavioral AI targeting more important than ever

See all upcoming ADWEEK webinars.

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Speakers

Melinda Han Williams

Chief Data Scientist, Dstillery

Ryan Joe

Editor in Chief, ADWEEK

Melinda Han Williams

Chief Data Scientist, Dstillery

Melinda leads research and development for current and future AI-based audience solutions at Dstillery. Before joining the adtech industry, Melinda was a physicist developing third-generation photovoltaics.

Ryan Joe

Editor in Chief, ADWEEK

As editor in chief, Ryan drives the direction of ADWEEK’s ongoing coverage of the marketing industry. He previously was a Business Insider’s advertising reporter and managing editor of AdExchanger.