The 2025 Consumer Trends Report

From a TikTok ban to the rise of AI to ever-shifting consumer habits and behaviors, 2024 has been (and still is) making waves. Will 2025 bring similar uncertainty and opportunities for brands? And how do consumers feel about all of this? That’s what DISQO’s upcoming 2025 Consumer Trends report aimed to find out—examining everything from economic outlook to spending plans, media preferences, and advertising perceptions.

Get exclusive insights from the research from leaders at My Code, Ovative, and DISQO. You’ll find out:

• Strategies for brands to position themselves to stay ahead of a continuously changing environment
• How election outcomes might influence spending behaviors
• Strategies for capturing consumers’ hearts, minds, and wallets amid change

See all upcoming ADWEEK webinars.

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Speakers

David Iudica

General Manager, Research and Insights, My Code

Jenna Irwin

Director of Measurement Solutions, Ovative Group

Sean Adams

Senior Vice President of Ad Measurement, DISQO

Stacy Perrus

Director, Brand and Communications, DISQO

David Iudica

General Manager, Research and Insights, My Code

David has extensive experience building impactful insights, marketing, and strategy teams. Prior to joining My Code, he held leadership positions at Meta, Turner, Yahoo, MTV Networks, and Major League Baseball.

Jenna Irwin

Director of Measurement Solutions, Ovative Group

Jenna leads clients on their journey toward enterprise impact and growth by unlocking the full measurement potential of Ovative’s EMRge Modern MMM+ technology. She also focuses on developing new capabilities to better measure the impact of brand media on clients’ brand health and long-term financials by using Ovative’s proprietary holistic measurement approach, Enterprise Marketing Return (EMR).

Sean Adams

Senior Vice President of Ad Measurement, DISQO

In his current role, Sean drives client growth through customer insights and digital behavior analytics. Previously, he held leadership roles at GumGum, Roku, Amobee, The Trade Desk, and Google, where he developed expertise in cross-functional team leadership, global sales, and ad measurement solutions.

Stacy Perrus

Director, Brand and Communications, DISQO

Stacy focuses on growing marketplace awareness and adoption of DISQO’s experience platform. She has stewarded brand reputation for organizations including Nielsen, Arbitron, and the National Association of Broadcasters.