Create Emotional Connections with CTV Viewers

When it comes to advertising on the big screen, your campaigns are only as effective as the creatives you’re tying to your audience’s favorite TV content. And those creatives have the best chance of being effective when they’re in the right emotional context. Enter emotions-based targeting, which allows CTV advertisers to create more impactful and resonant campaigns.

Discover how tapping into emotional connections and understanding the complete viewer experience is changing the CTV advertising landscape with a panel of leaders including Pete Crofut, VP of business development, agencies and brands, at Wurl. You’ll find out:

• The role emotions play in helping brands ensure their ads are showing up in the best contexts and resonating with audiences
• How emotions-based contextual targeting works, and why it’s different from contextual targeting as we’ve known it
• New and unique CTV advertising strategies that are helping to deliver on campaign objectives across the funnel

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

Lemu Coker

CTV Ecosystems Partnerships Manager, Google

Adam Royle

Director, Head of Ads Business Development and Strategic Partnerships, Roku

Pete Crofut

VP, Business Development, Agencies & Brands, Wurl

Lemu Coker

CTV Ecosystems Partnerships Manager, Google

Lemu focuses on supporting strategic partners & business development centered on expanding the adoption of Google Ad Manager ad serving and programmatic monetization within the media, entertainment, and telco & FAST verticals. He coordinates directly with the engineering, product, and GTM teams to enable product solutions to help 3rd party technical partners and Google succeed in the fast moving CTV space.

Adam Royle

Director, Head of Ads Business Development and Strategic Partnerships, Roku

Adam serves as Roku’s director of ads business development, which includes management of indirect revenue and advertising partnerships with publishers, content owners, DSPs, SSPs, and other commerce partners. With 18+ years of experience in media and technology at companies like ESPN, Digitas, Adobe, and Videology, he has maintained a sharp focus on commercial strategy.

Pete Crofut

VP, Business Development, Agencies & Brands, Wurl

Pete oversees Wurl’s agency and brand advertiser partnerships, helping clients grow brand loyalty and reach new audiences on CTV. As Google’s former chief business strategist for Google Marketing Platform, he partnered with the company’s largest customers, helping to drive more than $1 billion in incremental revenue annually.