The advancements in predictive and generative AI over the last few years have cemented AI as the “next big thing”—a shiny toy that promises to revolutionize everything. But using it successfully to better message and reach people on the open web really depends on a few key factors: Having quality data, well-crafted algorithms, and integrating AI into your marketing in a way that feels natural and efficient.
Discover how to ensure AI is enhancing your marketing, rather than overpowering it, allowing you to better understand your customers and create higher performing campaigns, with leaders at Epsilon and guest Forrester. You’ll find out:
- What you stand to gain from implementing AI into marketing campaigns
- How data and identity play an integral role in good AI
- The importance of choosing partners that have a solid, proven track record in AI capabilities
See all upcoming ADWEEK webinars.
Speakers
Rachel Cascisa
Vice President, Platform Adoption, Epsilon
Mo Allibhai
Guest Speaker, Senior Analyst, Forrester
