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Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix.
“Unstoppable Dreams,” created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna – who is considered to be the greatest Brazilian Formula 1 driver of all time – and current F1 World Champion Max Verstappen as they experience setbacks.
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