Deadpool's Emoji Billboard Is So Stupid, It's Genius

Patton Oswalt spots a winner

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Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while.

The most recent development happened Wednesday, when Patton Oswald posted a photo of a Deadpool billboard in Los Angeles with a skull emoji, poop emoji and a blocky letter L. So simple, so dumb—yet hilarious. (And no, the movie is not called Skullshittle.)

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