Trishla Ostwal
Trishla is Adweek's AI and tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, and antitrust. A graduate of Columbia University's Graduate School of Journalism, Trishla previously was a reporting intern for Science News.
Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP
The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
‘Performance Max Optimization Experiments’ have been available for a little over a month.
Trump’s Victory Signals Significant Shifts In Media Persuasion
The 2024 election revealed the growing influence of alternative media over traditional political commentary.
Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Brands point to lack of consistent performance and access to revenue data
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens serves around 8 million customers daily, generating around $30 billion in quarterly revenue.
EXCLUSIVE: Perplexity Is Quietly Building an AI-Powered Shopping Experience, Taking On Amazon
Perplexity feature allows users to shop without leaving the platform.
OpenAI’s ChatGPT Search Goes Live, Taking On Google and Perplexity
OpenAI’s ChatGPT Search can deliver real-time information from across the internet.
Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
Threads is not expected to significantly contribute to Meta revenue in 2025.
30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%
Klarna marketing chief said the marketing team’s reduction is partly due to AI’s growing capabilities, adding that further cuts could follow as AI continues to advance.
ThredUp’s AI Tools Spark More Return Visits and More Purchases
Half of new customer searches now include visual elements, while only 25% of returning users use them.