Transforming the Shopping Experience With Placer.ai and Vibenomics
Dan Hight and Paul Brenner share innovative strategies for dynamic in-store advertising.
Google Pushes Its Shopping Ads To Improve Retail Media
Google’s Shawn McGahee and Wavemaker’s Briana Finelli talked about the changing state of retail media.
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
These behind-the-scenes stars are making big moves for their brands, while keeping an eye on the future.
Sam’s Club’s New Ad Leader Teases How He’s Revamping the Retailer’s Ad Business
Just after completing his first 100 days on the job, Harvey Ma, Sam’s Club vice president and general manager of retail media, sat down with ADWEEK to talk through his [...]
Meet the Execs Leading the Next Wave of Retail Media
Companies like CVS, PayPal, and United are tapping into the advertising talent pool
What to Expect for Retail Media in 2025
In 2025, retailers will pitch more in-store ads and tweak ecommerce sites to scale their retail media businesses.
Retail Media’s 3 Biggest Challenges
Retail media is poised for growth but advertisers want more measurement and consolidation.
The Ultimate Guide to Retail Media in 2025
Retail media is poised for growth but faces big challenges like measurement and differentiation.
Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek
C-suite media execs, brand marketers, and platform leaders will discuss the state of the media landscape
Grubhub Enters the Ad Game, Taking on Uber Eats and DoorDash
Grubhub is betting that advertising can help boost a dip in U.S. orders.
Amazon’s AI Generator Tool Can Now Create Audio Ads
Brands can now use generative AI to make audio ads—in addition to images and video—through Amazon Ads' self-service tools.
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is getting into the ad business.
First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example.
Walmart Reveals How It’s Using Gen AI and Augmented Reality to Change Shopping
Walmart is developing new technologies to help shoppers return items and better view products.
Social App Claim Raises $12M to Help Marketers Connect With Gen Z Shoppers
The app has users across 70 U.S. college campuses and helps marketers drive sales from promotions.