Politics are big business in advertising. From multimillion dollar political ad campaigns to how upcoming elections influence brand moves and what brands do to put purpose in everything they do, Adweek covers all things politics in this category page. Today’s consumers want to spend money with brands that have the same views as them and support causes they deem important. As the industry realizes this, more brands are putting their money where their mouths are and getting behind political and social causes. In this section, we take a look at inspiring ad campaigns centered around politics, which brands are taking stances on social issues, and everything political ad-related.

Alt Image Text

Don Lemon Departs Elon Musk’s X: ‘It’s Time for Me to Leave the Platform’

Lemon cited the platform's terms of service change as one of the reasons for his departure.

Alt Image Text

Donald Trump Names Fox News’ Pete Hegseth as Defense Secretary

Hegseth made his last Fox & Friends Weekend appearance on Sunday.

Alt Image Text

Week of November 4 Morning News Ratings: Today Repeats at No. 1 During Election Week

All three morning shows brought in over two million total viewers.

Alt Image Text

The Election Was 1 Week Ago. Here’s What’s Happened Since.

Here's your guide to the narratives that have emerged since Donald Trump's victory over Kamala Harris last week.

Alt Image Text

Overnight Cable News Ratings for Nov. 5-7: Kamala Harris’ Concession Speech Brings Viewers

Fox News sees a surge of viewers post-election, while MSNBC and CNN slump.

Alt Image Text

Agencies Brace For Cultural Upheaval Under Second Trump Presidency

While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal [...]

Alt Image Text

Dealmaking and M&A Should Flow In 2025, But That’s Not All Down to Trump

FTC chair Lina Khan, who has been tough on M&A, will likely be replaced much more quickly under Trump

Alt Image Text

A Deeper Dive Into Election Night 2024 Ratings: Fox News Leads All Networks

All of the major networks saw total viewer drops compared to 2020.

Alt Image Text

Joe Biden Delivers 1st Post-Election Speech: ‘A Defeat Does Not Mean We Are Defeated’

"Campaigns are a contest of competing visions—the country chooses one or the other," Biden remarked during his short speech.

Alt Image Text

Trump’s Victory Signals Significant Shifts In Media Persuasion

The 2024 election revealed the growing influence of alternative media over traditional political commentary.

Alt Image Text

Five Takeaways From Calm’s Election Night Ad

An election-pegged commercial from Calm that didn’t have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump’s win of the White [...]

Alt Image Text

42.3 Million Viewers Watched Presidential Election Night Coverage

The 2024 election saw a 25% viewership decline.

Alt Image Text

Kamala Harris Concedes the 2024 Presidential Election

"The outcome of this election is not what we wanted," Harris said in her concession speech.

Alt Image Text

Election Night 2024: Newsers Share Their Morning After Reflections

TVNewser gathered Election Night reflections as the 2024 presidential cycle ends.

Alt Image Text

Week of October 28 Cable News Ratings: MSNBC Enjoys Week-to-Week Gains Ahead of the Election

Fox News and CNN each lost viewers in primetime in both of the measured categories.