Media Plan of the Year: 24 Campaigns That Cut Through the Noise
These media agencies and brands drove impressive results.
Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.
Prime Video’s Shock and Awe Strategy for The Boys Season 3
How the Media Plan of the Year winner's 'Not Safe for Work' campaign brought renewed attention to the series.
Media Plan of the Year Awards 2023
Winning strategies from the year, from celebrity partnerships to metaverse experiences.
Media Plan of the Year 2023: These Winning Strategies Helped Brands Reach New Markets
From custom AR lenses to shoppable billboards.
How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation
Inside the Spark Foundry-led experiential campaign that drove half a billion impressions.
Media Plan of the Year Awards: Celebrating the Year’s Most Innovative Strategies
Twenty-two campaigns that took creativity and engagement to the next level.
Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise
Discover all of Adweek's 2021 Media Plan of the Year winners, from Uber and Lexus to Comedy Central and Netflix.
Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process
Telling consumers not to use its service during the pandemic helped the company find its marketing purpose.
Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens
2020 Media Plan of the Year Winner Comedy Central Pulls Out All the Stops With Awkwafina.
These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times
Presenting Adweek's 2020 Media Plan of the Year winners.
Celebrating Creativity at Media Plan Of the Year
Adweek and The Trade Desk honor 2019’s winners at placeiq.
Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It
Adweek presents the 2019 Media Plan of the Year winners.
Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges
Adweek's 2018 MPOY judges tell us what the challenges are, and how best to face them down.