Asana helps give teams the clarity they need to accomplish more with less by integrating Gmail and Google Workspace more closely with the Asana experience.
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 126,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage company objectives, digital transformation, product launches, marketing campaigns, and more.
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Asana helps give teams the clarity they need to accomplish more with less by integrating Gmail and Google Workspace more closely with the Asana experience.
Google Workspace Results
Asana add-ons in Google Workspace make it much easier for teams to communicate and coordinate their work.
• Users have downloaded the Asana for Gmail add-on 2.6 million times.
• Asana has seen almost 3.9 million downloads of the Asana for Google Workplace add-on.
Leading work management platform and Google Cloud partner
The Asana Work Graph data model is a fully connected and up-to-date map of the work in an organization. It’s what sets Asana apart from other companies and enables it to provide clarity at every level of an organization, regardless of size, structure, and complexity.
Asana also brings value to customers through integrations and strategic partnerships. Last year, it launched
And thanks to Asana’s
Delivering the three C’s of effective collaboration
“We're able to bring essential information into one central place, so teams can achieve balance over burnout.” Strand Sylvester, Product Manager, Asana
Asana believes that effective collaboration depends on three C’s: content, communication, and coordination. Most organizations have already made significant investments in content and communication, but coordination often goes overlooked. Teams have historically had to use workarounds like sticky notes, emails, spreadsheets, and status meetings to keep everyone aligned on a project.
While hybrid and remote work trends have afforded greater flexibility for employees, work is still proving incredibly challenging for global businesses. According to Asana's
This lack of coordination causes knowledge workers to miss 15 percent of their deadlines and prevents teams from properly aligning on business goals. The result? Longer hours, higher burnout rates, and lack of organizational alignment. Asana aims to solve this customer problem by serving as the coordination layer that teams need and as an essential tool for enabling the new way they work.
A high percentage of Asana’s paying customers, particularly organizations with cross-functional teams, already use Google Workspace to communicate and collaborate on their work. They also use Asana to get clarity on who is doing what by when. “While the work might be happening in Google, the coordination, tracking, and accountability happens in Asana,” says Strand Sylvester, Product Manager at Asana. The company saw a clear opportunity to connect the two tools, giving teams the clarity they need to accomplish more with less.
Building on its strategic partnership with Google, Asana created
Bringing organizational clarity to the inbox
The Asana for Gmail add-on lets customers track their actionable work and next steps using Asana Tasks from directly within their Gmail inbox. This way, they never have to miss a beat when they’re going through their email and need to make sure they turn the right emails into actionable tasks. Once a task is in Asana, users can also see a preview of the original email, reducing the need to switch tools in order to confirm the necessary details.
Users can also quickly find an Asana task in Gmail and use the add-on to create new tasks that aren’t yet tracked in Asana. The Gmail add-on gives teams a single source of truth to create clarity and accountability so they can stay focused on what needs to be done and when. To date, users have downloaded the Asana for Gmail add-on almost 2.6 million times. Many Asana customers report that the add-on has made it easier to stay in sync and accomplish more as a result.
One such customer is Vox Media’s branded content studio,
Keeping work on track with everything in one place
Just as Asana for Gmail brings clarity to the inbox, the company’s overarching Google Workspace add-on enables better coordination between Google Workspace and Asana. With this add-on, Asana users can attach
Two notable Asana customers have used this add-on to achieve more effective collaboration.
Creating a better experience for Asana customers
“We’ve seen exceptional, heavy adoption of tasks being created from within the Gmail add-on. Our customers and community have also shown very strong interest in future development work, which is something we’ll continue to prioritize.” Strand Sylvester, Product Manager, Asana
By developing the Gmail and Google Workplace add-ons, Asana made it much easier for teams to find and collaborate on work. Because emails, documents, and slides are now more accessible in Asana, teams that use both Asana and Google Workspace can more accurately track their projects. With less time spent on work about work, teams can enable greater creative ideation, improve employee engagement, and align more effectively around business goals.
The result is a better experience for Asana customers. Sylvester explains, “We’ve seen exceptional, heavy adoption of tasks being created from within the Gmail add-on. Our customers and community have also shown very strong interest in future development work, which is something we’ll continue to prioritize.”
Not only did Asana customers benefit from these add-ons, but the partnership did as well. Asana found Google to be a responsive partner as it was developing both of these add-ons. “At our request, the Google API team even added a new API to solve for our use case,” says Sylvester.
As Asana looks for ways to help teams collaborate even more effectively in the future, it expects to continue partnering with Google on new enhancements to the Asana experience—for example, by syncing Google Drive comments with tasks in Asana. Recent updates to the Asana for Google Chat application help Asana users organize their work even further, allowing them to search, create, update, and complete tasks all from within a Google Chat conversation. And as Google continues to build out features and functionality to help people collaborate, Asana will help its customers add structure and accountability to their work.
*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.