WeAreALBERT

A Year of Green Innovations! 🌎♻️ This year, the albert Toolkit has continued to be a beacon for decarbonisation within the screen industries. The toolkit comprises the carbon calculator and carbon action plan, and once a production completes both they get awarded a certification. In 2024, 1,300 Productions earned certification! The second round of the Studio Sustainability Standard also launched in 2024, offering a framework for studios worldwide to measure and improve their environmental impact. This year, 30 studios participated, with 17 returning to enhance their scores – showcasing their dedication to reaching net-zero goals.  Another focus of 2024 was Sustainable Production. Our albert Creative Energy Scheme was relaunched with a new partner, Ecotricity, providing industry professionals access to 100% green energy at affordable rates. Here’s to a greener, brighter 2025! Find the albert toolkit here: https://lnkd.in/ex92_cx7 Find out more about the Studio Sustainability Standard report here: https://lnkd.in/eKktj2S6 Find out more about albert Creative Energy Scheme: https://lnkd.in/eS8vwyxA #Studio #Production #Sustainability #Success #Achievements  #Climate #NetZero #Energy

A year of Progress and Innovation! 📈 In 2024, incredible progress was made in enhancing climate storytelling in the UK screen industry. In November, together with six broadcasters from across the UK we announced a ground-breaking climate content tracking framework to begin in 2025. This initiative, which stemmed from the Climate Content Pledge signed at COP26, is set to transform how we engage audiences with essential climate narratives.  By incorporating climate themes into programming and tracking their performance we are building the foundations for meaningful, measurable impact. Reflecting a commitment to using the power of storytelling to inspire change and foster a more sustainable future.  2024 was also the year we launched a new Climate Content showreel which captures the highlights of powerful climate narratives that inspire change and raise awareness. Featuring contributions from leading broadcasters and streamers, this showreel is a testament to the transformative power of storytelling. Learn more about climate content here: https://lnkd.in/eF4gMqWb Join us in celebrating these achievements and our ongoing journey towards a more sustainable industry! 🎉 #Climate #Storytelling #Achievements #Sustainable #COP26 #Sustainability #ClimateChange #Success #Inspiration

We are delighted to welcome WeAreALBERT to the #FilminginEngland Partnership 🌿 The home of environmental sustainability for the screen industries, Albert is a BAFTA led initiative; bringing the film and TV industries together to tackle environmental impacts and inspiring screen audiences to act for a sustainable future. Recently, they teamed up with key industry experts to explore biodiversity loss in production, which you can find out more about on their website. #sustainability #filmandtv #innovation #ClimateChange

As we wrap up for the festive season it seems an apt moment to be sharing our first annual report. We’re incredibly proud of the impact we’ve made over the past year, including training over 500 Australian screen industry professionals, welcoming five new members, creating regionally specific resources and training and introducing the BAFTA Albert toolkit to the Australian screen industry. With huge thanks to our members, supporters and friends, we couldn’t have done this without you.We wish you and yours a restful and joyous holiday period and look forward to an exciting 2025 kicking off from the 7th January. Read the report here https://lnkd.in/eCsFZd8R

A year of Global Impact! 🌎🍃 This year we took significant steps to extend our reach beyond the UK, advocating for sustainability in the screen industries worldwide.  In 2024, we proudly approved a new international territory partner model, enabling our successful UK strategies to drive decarbonisation and increase climate storytelling to be implemented globally. Our first Territory Partner, Sustainable Screens Australia, has set the stage for this expansion, demonstrating the real power of collaboration. Over the past 12 months, we’ve supported them with new training and multiple Australian productions have now received certification. Advocating for sustainability in the screen industries and educating the wider industry has been important to us. This year, our team participated in numerous events globally, highlights include: ▪️Cannes Film Festival: Our experts shared insights on speaking panels. ▪️Edinburgh TV Festival: We hosted an engaging panel, driving important conversations about sustainable practices.  ▪️Climate Week New York & COP 29: Representing the screen industry’s role in addressing climate change and inspiring action.  ▪️Media, Production, and Technology Show in London: We connected with over 500 new stakeholders, expanding our network and influence.   We’re ready to continue this journey through 2025! #GlobalImpact  #Events #Climate #Sustainability #ClimateChange #2024 MPTS Marché du Film - Festival de Cannes Edinburgh TV Festival - Supported by Screen Scotland #COP29

A year of Empowering, Training, and Driving Change! 🎓 Building skills across the industry is essential to help shift culture and ensure that as an industry we’re working together to make sustainable changes. 2024 saw lots of progress in this area. · September was the launch of the albert Academy, we introduced 13 interactive workshops focusing on sustainable production practices and climate storytelling. Thanks to a partnership with ScreenSkills, we introduced an online e-learning and there was also a new sustainability champion’s course endorsed by The Carbon Literacy Project. · Our commitment to decarbonisation and sustainability is further solidified through our renewed partnership with the British Film Institute (BFI). This collaboration led to numerous new training courses, attended by hundreds across the industry. We delivered 40 workshops since September and trained up to 708 industry professionals. · Confidence in sustainability understanding rose from 72% to 93% after workshops. Our participants reported an 89% satisfaction rate with facilitators supporting their learning. Join us in celebrating these achievements and bring on 2025! Find out more about the albert Academy: https://lnkd.in/e4w5q6AH #2024Achievements #Sustainability #innovation #workshops #ClimateChange

As 2024 comes to an end we're taking a moment to look back and celebrate this year's biggest achievements and where albert has had the greatest impact. Thank you to everyone who has shared their knowledge or supported albert this year, your support has played a crucial role in our achievements. A year of Transformative Leadership and Strategic Innovation! 🎉🌎🍃 In 2024, we launched the Climate Action Blueprint, a north star for sustainable change across the screen industries. This framework empowers us all to drive impactful transformations. But that’s not all – 2024 also saw the appointment of Ralph Lee as albert’s first-ever Chair, bringing his expertise to steer us toward a greener future. Ralph’s strategic oversight and dedication are important as he takes on a pivotal role on the BAFTA board. Find the Climate Action Blueprint here: https://lnkd.in/eXzw5eCe Find out more about Ralph Lee becoming the first Chair of albert here: https://lnkd.in/eD9zbqkB #Leadership #Innovation #ClimateAction #SustainableFuture #Sustainability #Climate #Achievement

🌍 The UK screen industries, including UKTV, signed the Climate Content Pledge at COP26 and committed to supporting more and better climate storytelling on screen across all genres. Three years on, WeAreALBERT has released an update detailing progress so far and reaffirming the industry’s commitment to reach more people with content that helps them navigate the path to net zero.   🌍 Pan-industry progress to date includes an industry-created showreel to inspire programme makers and a climate content tracking process agreed on by UK broadcasters.   🌍 Having pioneered climate content tracking in our original productions three years ago, UKTV is delighted to be part of the new on-screen sustainability tracking and proud to see our U&Original commissions - World’s Most Dangerous Roads from Ricochet TV Production; Canal Boat Diaries from Middlechild Productions; Katherine Ryan: Parental Guidance and Mel Giedroyc: Unforgivable from EXPECTATION ENTERTAINMENT ; Big Zuu’s Big Eats from Boom Cmyru; and The Marlow Murder Club from MONUMENTAL TELEVISION LIMITED - among the titles showcasing the breadth and opportunity of climate content in the brand-new Climate Content Pledge sizzle reel. 🌍 Watch the reel below and follow the link in comments to read the update in full. #ClimateContentPledge #ClimateAction #Collaboration #Sustainability #BAFTAalbert

“Stories of climate change are not just stories of disaster” 🎬🌍 In a world where stories shape perceptions and inspire action our new Climate Content showreel voiced by Vinnie Jones, showcases the breadth and variety of climate stories across all genres – from quiz shows to drama, and how these stories create powerful narratives and engaging TV. Are you ready to make an impact? Join us in this journey by sharing the showreel. 🙌 Find out more about climate content here: https://lnkd.in/eF4gMqWb Watch the showreel here: https://lnkd.in/e8yYGqCu #ClimateStorytelling #Inspire #climatechange #inspirechange #Sustainability #Storytelling #production BBC ITV ITV Studios Sky Channel 4 Channel 5 Netflix UKTV Paramount Warner Bros. Entertainment

A day filled with Insightful and impactful conversations! Today we attended the FOCUS meet the makers event, where we hosted an insightful panel all about ‘What Is the Cost of Fuel-free Production’. Thank you to our speakers who explored the innovative approaches and challenges in achieving sustainable, fuel-free production in the industry. April Sotomayor Cecily Barber Laurence Johnson Tom Crooke Thank you also to everyone who joined us for this conversation. We look forward to more discussions that explore and promote sustainable practices in 2025. #Sustainability #Inspire #FOCUS2024 #Innovation #FOCUSLondon