The Unicorny Marketing Show

⭐️Why marketers make the best startup founders with David Hart⭐️     🎙️Host: Dom Hawes  🌐Guest: David Hart author of Productized   David Hart, co-founder of ScreenCloud and author of Productized, joins The Unicorny Marketing Show to explain how creative skills and a strategic mindset helped him scale a SaaS business to $20M ARR.   Here’s what we discuss: ✨How marketers and agency owners can turn creative thinking into sustainable products.  ✨Why content-focused strategies are essential for startup success. ✨The importance of asking the right questions to uncover customer needs.    This episode is a roadmap for marketers looking to channel their expertise into product innovation.   Competition time 🏆    Want a free signed copy of 'Productized' by David Hart?     All you have to do is email us at [email protected] and let us know why you should get a copy.      🎧 You can listen on your preferred pod platform or watch on YouTube     PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏   ------------------------------------------------------------------------------   The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.    #Startups #SaaSFounders #MarketingAgencies

⭐️ Why commonly accepted "science" could cost your brand millions with Felipe Thomaz ⭐   🎙️Host: Dom Hawes  🌐Guest: Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, University of Oxford   What if the way we measure marketing success is flawed? In this week’s Unicorny podcast, I’m joined by Dr. Felipe Thomaz, Associate Professor of Marketing at Oxford's Saïd Business School, to explore the myth of reach in marketing.    Based on his latest research (published in the Journal of Marketing), Felipe explains why maximising reach doesn’t equal maximising ROI—and how brands can truly optimise their campaigns. We discuss:    ✅The dangers of over-reliance on reach in campaign planning. ✅The power of differentiation to drive growth vs. distinctiveness for retention. ✅Why channel archetypes are the key to unlocking better outcomes. ✅Common mistakes brands make when hedging their bets across channels.      🎧 You can listen on your preferred pod platform or watch on YouTube     PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏   ------------------------------------------------------------------------------   The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.  #MarketingEffectiveness #LeadershipInMarketing #CampaignOptimisation 

*** New episode out now! *** ⭐️ Marketing leadership: Advancing with emotional intelligence ⭐️   🎙️Host: Rachel Fairley 🌐Guest: Leo McCloskey, VP Marketing at Echodyne Corp How can marketing professionals create lasting value and lead effectively? In this episode of The Unicorny Marketing Show, Rachel Fairley returns as host and speaks with Leo McCloskey, VP of Marketing at Echodyne. They explore strategies for excelling in B2B marketing, building trust in government sales, and strengthening team dynamics. What you’ll learn: ✅How emotional intelligence enhances marketing leadership. ✅The role of consistency in establishing trust. ✅Challenges and solutions for marketing in the government sector. ✅Why technical knowledge helps teams perform better. Refine your skills and learn how to stand out as a marketer. Don't miss this episode!   🎧 You can listen on your preferred pod platform or watch on YouTube   PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday. #MarketingLeadership #StrategicMarketing #B2BMarketing

⭐️ How OakNorth disrupts - the inside story ⭐️   🎙️Host: Dom Hawes 🌐Guest: Valentina Kristensen , Corporate Affairs Director at OakNorth Bank How do you create meaningful impact in a market seen as "commoditised"? On this week’s The Unicorny Marketing Show, we’re joined by Valentina Kristensen, Corporate Affairs Director at OakNorth Bank, to explore just that. Valentina shares how OakNorth addresses challenges in SME banking by focusing on precision-based market segmentation, faster lending decisions, and exceptional customer support. The conversation also touches on their commitment to sustainability, helping businesses thrive today while planning for tomorrow. 🌍 What’s covered: ✅ How to serve overlooked SME segments. ✅ Strategies for business growth through transparency and speed. ✅ Supporting SMEs on their sustainability journeys. Don't miss this episode!   🎧 You can listen on your preferred pod platform or watch on YouTube   PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday. #SMEBanking #BusinessLeadership #CustomerFocus

⭐️Unicorny scores a century: what we learned so far⭐️    🎙️Host: Rachel Fairley 🌐Guest: Dom Hawes   We’re proud to reach 100 episodes! Rachel Fairley turns the tables and interviews Dom, reflecting on the journey and how the show has influenced marketing strategy and business growth discussions.    Key takeaways:    ❇️ Why brand strategy should operate separately from marketing.    ❇️ The misconceptions of viewing marketing as a profit centre.    ❇️ Understanding why ROI may not always be the best measure of strategic success.    ❇️ Real stories of how organisations have applied lessons from past episodes.    Whether you're leading a team or climbing the marketing career ladder, this episode is packed with valuable takeaways to challenge and inspire your thinking.    Don't miss this episode!    🎧 You can listen on your preferred pod platform or watch on YouTube    PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏  ------------------------------------------------------------------------------  The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.    #MarketingLeadership #StrategicMarketing #BusinessGrowth 

⭐️ Consumer Behaviour: we don't think the way we think we think ⭐️ 🎙️ Host: Dom Hawes 🌐 Guest: Anthony "Tas" Tasgal Think you know how people make decisions? Think again! In our latest The Unicorny Marketing Show episode, we’re joined by the brilliant Anthony Tasgal, author of The Consumer Behaviour Book, to unravel the fascinating (and surprising) ways our minds really work. From understanding “mindlessness” in consumer habits to harnessing emotions over logic, Tas shares actionable insights for marketers looking to break through the noise and build genuine connections. What You’ll Learn: 💥How System 1 and System 2 thinking shapes customer decisions 💥The role of emotions in branding and why “perfection” doesn’t resonate   💥Practical applications of behavioural science in B2B marketing 💥Why flexibility in messaging is more effective than rigid frameworks Whether you're in B2B, B2C, H2H or just want to communicate more effectively, this episode is packed with gems on rethinking how we engage audiences. 🎧 You can listen on your preferred pod platform or watch on YouTube Links in the comments ⬇️ Want to grab a signed copy of The Consumer Behaviour Book? We’re giving away five copies to the first listeners who enter on our episode page! Don’t miss out—visit unicorny.co.uk to enter. ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

⭐️ Four Ps and a T. Why time matters in marketing ⭐️ 🎙️Host: Dom Hawes 🌐Guest: Mark Larwood CMO at CloudClevr In this episode of the Unicorny Marketing Show, we explore B2B digital marketing strategies and the role of AI in B2B Marketing. Plus, Mark Larwood offers a refreshing perspective on the importance of patience in marketing. Mark discusses how today's business environment can push for instant results, but slowing down and allowing strategies to mature can deliver lasting competitive advantages. Key takeaways: ❇️ Patience in marketing can lead to better long-term outcomes. ❇️ Balancing short-term demands with long-term goals is essential for success. ❇️ AI can enhance creativity by handling mundane tasks, not just speeding up processes. ❇️ Effective communication and transparency are crucial during periods of change and acquisition. ❇️ Building relationships and nurturing brands is as important as immediate results. Are you curious to know how ruthless prioritisation and patience might reshape your marketing strategy? Don't miss this episode! 🎧 You can listen on your preferred pod platform or watch on YouTube PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

Whether you're in operations, finance, or the c-suite, this weeks Unicorny with guest Graham Wylie is packed with insights on making marketing a shared responsibility - and why that matters for real business impact. PLUS: grahams voice alone deserves a standing ovation! #marketing #business #podcasting

⭐️ Marketing a business is everyone's business ⭐️ 🎙️Host: Dom Hawes 🌐Guest: Graham Wylie CMO at activpayroll In this episode of The Unicorny Marketing Show, Graham Wylie joins Dom to challenge the conventional view of marketing. Wylie argues that marketing shouldn’t be confined to a single department but should be a company-wide responsibility. He explains the importance of aligning marketing promises with product delivery and encourages organisations to involve every team member in creating a consistent customer experience. Key takeaways: 💥       Marketing as a company-wide responsibility rather than a department function. 💥       The risks of inconsistent brand promises when marketing efforts are siloed. 💥       Leveraging market disruptions to drive change and opportunity. 💥 Engaging every stakeholder across the business for a unified marketing approach. Listen now to learn how to break marketing out of its silo and drive growth across your organisation. PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.

⭐️Rebel writing: how brandwank is killing your comms⭐️ 🎙️Host: Dom Hawes 🌐Guest: Peter Whent In this episode of The Unicorny Marketing Show , Dom and Peter Whent discuss Peter's straightforward "pool rules" for better marketing messaging. Inspired by clear, no-nonsense swimming pool signs, these rules focus on the power of simple, bold communication. Peter highlights the need for brands to stop using jargon and start focusing on the real issues their customers face. The conversation covers why businesses should be more direct, and how clear, impactful messaging can help brands stand out. Key points: 💡       Peter Whent's "pool rules" for clear, customer-focused messaging. 💡       Avoiding jargon and using simple, direct communication. 💡       The importance of addressing customer needs over product features. 💡       Why bold and clear messaging is essential for differentiation. Listen in for practical advice that will help you refresh your marketing and make it truly effective. 🎧📽️ To listen and watch click on the links in the comment box below ⬇️ PS: Don’t forget to subscribe, rate, and review – your feedback is invaluable! 🙏 ------------------------------------------------------------------------------ The Unicorny Marketing Show 🦄🎙️ is available on all good podcast platforms and 🎥 YouTube. We run one show a week broadcasted every Tuesday.