Pet Connect

One of the highlights of Pet Connect 2024 was touring Modern Animal's Culver City facility with Chief Veterinary Officer Christie Long, DVM, and seeing CASCO Pet's WELLKennels. WELLKennels are glass enclosures that replace traditional metal cages. These provide better temperature control, integrated lighting, and oxygen delivery capabilities while creating a calmer environment for patients. For me, the visit underscored the importance of design-forward thinking, tech enablement, and reimagining traditional approaches to better serve both pets and practitioners. Looking forward to hosting Dr. Long and Casco Pet on future episodes of Petworking, where we'll dive into future trends in veterinary medicine in greater detail!

What an amazing three days at Pet Connect It was inspiring to connect with like-minded pet innovators and passionate veterinarians who resonated with FareVet mission of providing easier access to affordable pet care. A heartfelt thank you to everyone who took the time to listen, share ideas, and express the same passion for improving pet health. Special shoutout to Terry James whose journey has inspired me from afar so glad we finally got to connect in person! Here’s to building a future where pet care is accessible, affordable, and compassionate.

2025: The Year of the Cat - A New Era of Feline Care The future is looking more cat-centric than ever, thanks to the global rise in cat ownership. Millennials and Gen Z are driving this shift, representing 48% of the pet parent population and spending as much as $500 per month on their furry family members. For many in these generations, cats are no longer just pets—they’re family members, often preferred over traditional life choices like having children. This generational shift is reshaping the pet care industry, increasing the demand for innovative and personalized care solutions tailored specifically to cats. Moggie’s Co-founder and CEO, Ali Ganjavian, highlighted how society’s evolving view of cats is paving the way for a more data-driven approach to feline care. By leveraging health insights, Moggie will be become a vehicle for offering personalized care options tailored to each cat’s unique needs, life stage, and health data. This approach not only simplifies cat parenting but also fosters stronger bonds between cats and their humans. In a forward-thinking discussion at Pet Connect, Ali joined industry leaders Cecelia Carrera, Brett O'Farrell, Julia Sosa, and Jane Brunt to explore the future of cat care. They delved into how innovation will transform the way we understand and support our feline friends, from advancements in wearable tech to products and services addressing cats' personal needs. Why Cats Are Leading the Way Millennials and Gen Z are embracing cats as low-maintenance companions in urban living. Studies show cats’ popularity is rising due to their independent yet affectionate nature. With pet parents treating cats as family, spending on premium care, quality food, health monitoring, and enrichment products is surging. Moggie’s Role in This Evolution As the first health wearable designed exclusively for cats, Moggie is at the forefront of this feline revolution. By providing actionable health insights and enabling better connections between cats and their humans, Moggie makes parenting a cat not only more seamless but also more fulfilling.

Telling tales of omni-marketing strategy and how to influence shopper behavior to drive purchase decisions with pet category leaders and innovators at the 7th Annual Pet Connect. Looking forward to what the rest of the conference brings.

We're wrapping up an incredible few days in Los Angeles at this year's Pet Connect conference. It was amazing to meet so many new companies and potential partners. The innovation taking place in the pet space is inspiring and we are excited to be part of this space, driving positive change for pets and their families. We look forward to continuing the conversations, exploring partnerships, and collaborating to bring accessible and affordable pet insurance to even more pet parents. A big thank you to Kisaco Research and Pet Connect USA! Miles Thorson, Zabrina Thorson, Debra Hyman #petinsurance #petconnect #innovation #partnerships #petcare #petcareinnovation #odiepetinsurance

Was great to have you join us again Cecelia Carrera - seeing how former winners of our 'Best in Show' have grown in just a year is so inspiring. BistroCat

We had an amazing time attending the Pet Connect in LA over the last few days. Our CEO Matthew B. and Director of North America Sales Eddie Lee were in attendance, enjoying some incredible talks and excellent discussions from industry leading speakers. Our very own Kevin DeWalt was talking on the subject of Holistic Wellness and the Future of Pet Care. We then enjoyed hosting delegates on a visit to Modern Animal who are at the forefront of veterinary care and showcased our innovative WELLKennels. We’re part of an amazing industry and it was exciting to hear more forward thinking ideas. #PetConnectUSA #PetConnectSummit #PetCare #PetIndustry #PetWellness #PetConference

What a great week in Los Angeles attending Pet Connect! Seeing Leap portfolio company founders is always the highlight of the work I get to be part of. The path entrepreneurs commit to isn’t easy, but they consistently show up with energy that is real and determined. Being around these founders is a constant dose of inspiration. Additionally, it was an honor to take the stage representing Michelson Found Animals Foundation alongside Rachel Sheppard, Mars Petcare to share about the Leap Venture Studio & Academy partnership. We led the audience in exercising our communication muscles that have become atrophied in the digital age, and shared insights on what contributes to successful partnerships. We left the attendees with a challenge, and I am extending the same challenge here to my LinkedIn community: consider taking a moment in your day to set aside your screens and introduce yourself to someone new with a smile and a handshake. You never know where a serendipitous hello may lead.

approx. 70m companion cats in the US alone, 50% never receive veterinary care. This is the problem we are aiming to help solve with validated, scientific precision- through the eyes, ears, muzzle, whiskers and head position of our feline friends on any digital platform that speaks to a cat caregiver. Thank you to Jane Brunt for chairing a wonderful panel of the rise of cat care at Pet Connect. The species centric approach for #cats and their people is being validated in insurance, wearables, nutrition, feeders, litter devices and so much more. #humanbehavior #cats #ai BistroCat Pumpkin KatKin Smalls Moggie EpiPaws MI:RNA Diagnostics Fear Free, LLC Digitail Meowtel CASCO Pet CareCredit CEVA SANTE ANIMALE ElancoZoetis Nestlé Purina North America Hill's Pet Nutrition Royal Canin Petfolk AllyDVM Petszel Tractive Austin Pets Alive!

Just wrapped up an amazing time at Pet Connect 2024 USA representing Zonova ! 🐾 We made some incredible connections (and new friends!) while diving deep into both current standards and the future of the pet care industry. It’s inspiring to see so many innovative startups shaping the way we care for our pets, and I’m incredibly excited at what’s to come (particularly in the wearables / at home diagnostics space). Watch this space – the future of pet care is looking brighter than ever and we’re proud Zonova is a part of that! ✨🩺 #petcare #petcareinnovation #petconnect #petconnectusa #startup #entrereneurship #veterinary #animalhealth #medtech