Victoria Hatcher

Victoria Hatcher

Caterham, England, United Kingdom
3K followers 500+ connections

About

I am a Senior Global Marketing Leader with specialist experience steering impactful…

Articles by Victoria

Activity

Join now to see all activity

Experience

  • Proximie Graphic
  • -

  • -

    London, England, United Kingdom

  • -

    London, England, United Kingdom

  • -

    London

  • -

    London, United Kingdom

  • -

    London, United Kingdom

  • -

  • -

    Tooting, United Kingdom

  • -

    Watford, United Kingdom

  • -

    Leeds, United Kingdom

  • -

    Leeds, United Kingdom

  • -

    Bradford

  • -

    Wakefield, United Kingdom

Education

  • University of Leeds Graphic

    University of Leeds

    -

    Activities and Societies: Student Union RAG Officer

  • -

    Distance Learning

  • -

  • -

Volunteer Experience

  • Macmillan Cancer Support Graphic

    Fundraising Volunteer

    Macmillan Cancer Support

    - 6 years 5 months

    Health

  • Marketing advisor to the Board

    The Kidney Fund

    - Present 9 years 4 months

    Health

    Working with South West Thames Kidney Fund to focus their marketing efforts to establish a clear brand, a brand story, and move them into a more consumer facing territory. Advice ranges from rebranding, to digital, fundraising, and traditional marketing.

  • Volunteer

    Bristol Zoo Gardens

    - less than a year

    Environment

Courses

  • Bronze Lean Improvement Training - Sanquin

    -

  • COI Induction Training

    -

  • First Aid in the Workplace - Red Cross

    -

  • Hubbub - NHS Leadership Programme

    -

  • Introduction to Access Database - Birkbeck College

    -

  • Introduction to Databases and SQL

    -

  • Marketing Academy

    -

  • Microsoft Excel - Intermediate

    -

  • Shine Accelerate - Senior Leadership Programme

    -

  • Young Public Sector Programme (Group Winner)

    -

Projects

  • Donor Recognition Scheme

    Business lead on the development and implementation of a new loyalty programme designed to strengthen the value exchange between NHSBT and its donors. I led a project team of 26 people, reporting up to the Board, and spanning functions.

    See project
  • Donor Plus - an 'on-call' panel

    Devising an 'on-call' blood donor panel to give added security at times of blood stock vulnerability.

    Writing and managing the marketing communications plan that included direct comms via digital and traditional channels to secure the greatest uptake. Working client side with a creative marketing agency to deliver a recognizably 'urgent' sub brand, and testing various messaging tactics with donors before launch.

    The test phase results exceeded targets and the project is…

    Devising an 'on-call' blood donor panel to give added security at times of blood stock vulnerability.

    Writing and managing the marketing communications plan that included direct comms via digital and traditional channels to secure the greatest uptake. Working client side with a creative marketing agency to deliver a recognizably 'urgent' sub brand, and testing various messaging tactics with donors before launch.

    The test phase results exceeded targets and the project is continuing on budget.

Recommendations received

18 people have recommended Victoria

Join now to view

More activity by Victoria

View Victoria’s full profile

  • See who you know in common
  • Get introduced
  • Contact Victoria directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Victoria Hatcher in United Kingdom

Add new skills with these courses