Vedant Verma

🤔 Why Do Brands Hesitate to Adopt a PR Strategy? 🤔 In my journey through the world of public relations, I've noticed that some brands hesitate to fully embrace a PR strategy. Understanding the reasons behind this hesitation and addressing these concerns can help businesses unlock the true potential of PR. Common Concerns:- - Uncertainty About ROI: Many brands worry about the return on investment from PR activities. - Fear of Negative Exposure: Concerns about potential negative publicity can make brands cautious. - Resource Constraints: Limited budgets and manpower can make it challenging to implement an effective PR strategy. Overcoming These Challenges:- - Clear Objectives and Metrics: Establish clear goals and measurable KPIs to track the success of PR efforts. Demonstrating tangible results can alleviate concerns about ROI. - Crisis Management Plans: Develop robust crisis communication plans to mitigate the risk of negative exposure and handle unforeseen challenges with confidence. - Strategic Resource Allocation: Prioritize key initiatives and leverage cost-effective PR tactics, such as digital PR and social media, to maximize impact within budget constraints. Benefits of a Strong PR Strategy:- - Enhanced Brand Reputation: A well-executed PR strategy can significantly boost a brand's reputation and credibility. - Increased Visibility: Consistent media coverage and targeted messaging can raise awareness and attract new customers. - Stronger Relationships: Building and maintaining relationships with media, influencers, and stakeholders can lead to long-term benefits for the brand. By addressing these concerns and focusing on the strategic value of PR, brands can overcome hesitation and harness the power of public relations to achieve their business goals. Steller Sprangs www.stellersprangs.com #PRStrategy #PublicRelations #BrandReputation #CrisisManagement #Marketing #BusinessGrowth #Communications

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#hiring : Urgently Looking for Creative and Enthusiastic Content Managers at Sociall Knot - Marketing Agency ⬇️Key Responsibilities 1. Content Strategy and Planning - Develop and execute content strategies that align with brand/client objectives - Plan and schedule content across multiple channels and platforms 2. Content Creation and Management - Create, curate, and optimize high-quality content in various formats (written, visual, video, interactive) - Ensure content is accurate, engaging, informative, and relevant to the target audience - Manage content production workflows, including collaboration with creators , editors , designers, and other stakeholders 3. Content Distribution and Promotion - Publish and promote content on owned channels (website, blog, social media) and clients - Use SEO to optimize content for search engines for organic reach - Partner with influencers and other content creators for cross-promotion opportunities 4. Content Analytics and Performance Analysis - Track and analyze content performance using metrics such as traffic, engagement, reach , conversions, and ROI - Identify areas for improvement and optimize content accordingly - Provide data-driven insights to inform future content decisions 5. Editorial Management - Set and maintain editorial standards for content - Review and edit content for clarity, accuracy, and adherence to style guidelines monthly Location - Gurgaon Joining - immediately Share your Resume @[email protected] , if you think you are the one ! #hiring #contentmanagers #contentmarketing #content #socialmedia

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The Magic of Branding: One Product, Many Stories Ever wondered 🤔why the same type of product can feel so different? That’s the power of branding. It transforms products into experiences by crafting unique messages for specific audiences. Let’s look at chocolates for inspiration. 🍫 Same Product, Different Voices: Dairy Milk: “Kuch Meetha Ho Jaaye” celebrates happiness and togetherness. ❤️ 5 Star: “Eat 5 Star, Do Nothing” delivers humor and carefree vibes. 😴 Nestle KitKat: “Have a Break, Have a KitKat” offers a moment of personal refreshment. ☕ Though all are chocolates, each brand speaks to a different emotion or lifestyle, making them stand out. Why Branding Matters Connects Emotionally: Each message triggers a unique feeling—joy, humor, or relaxation. Targets Audiences: Families, students, professionals—branding reaches them all differently. Differentiates: It’s not just about taste but the experience. Takeaway:- Branding makes a product unforgettable. The next time you think about your brand, ask: What story am I telling? 💡 Your turn: What’s your favorite brand and why? Let’s chat in the comments #Branding #MarketingStrategy #BrandVoice #BrandCommunication #Marketing #Nestle #Cadbury #DiaryMilk #Kitkat

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It’s been 20 days since I switched my old office address for a new one at The NorthCap University but the tremendous change still doesn’t quite feel real yet. Even though I am now wearing the brand-new badge of 'Assistant Manager (Marketing & Communications)' in this fresh environment, it all feels surprisingly surreal—like the chaotic roller coaster I expected never arrived (for good). The reason? It’s the people. From Day 1, the heartbeat of NCU, the team members, has been nothing but warm and welcoming. Starting with Chirag Talwar (CT) Sir, who has been not just a manager but an astute mentor, a mindful listener, and an empowering leader—he stands tall for his entire team. Mind you, he has the sweetest touch of lightheartedness in one hand and the bitterest coffee in the other. And, of course, there’s Sahiti K., who has been like a wellspring of knowledge and support, always on her toes to offer insights on blogs, newsletters, brochures, event marketing, and more—that will help me thrive in this new role. In just a few weeks, I have already had the opportunity to contribute to impactful projects—creating content for the branding of the Placement Cell, drafting press releases, managing social media, and filming videos with international delegates. Additionally, I have collaborated with faculty to organize student-centric activities for special events. It’s been a dynamic start, and I am excited for what lies ahead. Whether it's people management, content strategy, performance analysis, market research, print media, stakeholder engagement, or cohesive messaging across touchpoints—the journey has already begun. To the entire team at NCU, this would be far less meaningful without your camaraderie and warmth. Truly grateful for the interactions, shared laughs, and the strong sense of belonging here. With a sprinkle of creativity, I am eager to see what challenges and successes the next chapter holds as we continue shaping NCU’s voice together. P.S. I wanted to break away from the monotonous “Thank you for the smooth onboarding” posts, so this is my attempt at something a little more personal and real. #NotSoLinkedInPost #NewBeginnings #Teamwork #NCU #northcapuniversity

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𝐀𝐫𝐞 𝐇𝐑 𝐬𝐤𝐢𝐥𝐥𝐬 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧 𝐨𝐟 𝐏𝐑 ?? 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐚𝐜𝐭𝐬🫨 Let me introduce you to Nima- The HR🪻 A person like me who is an HR professional who has found a niche but looks forward to working in the PR industry but has no idea how to get into it and doesn't even know how the world of PR works.🪭 She found herself in a confusing state on how to start with the basics and the worst thing about this, is that now she feels under-confident about her existing skills. However, after researching Google and opening hundreds of links, she has learned that HR and PR work similarly. She knows both the fields don't operate in the same way but have a similar concept. PR works on a larger scale as compared to the HR field.🤨 Let's see how-👇 1. Both fields require excellent verbal and written communication skills.✍️ 2. PR professionals are adept at building relationships with journalists, influencers and clients. Similarly, establishing relationships with Managers and employees is crucial in HR.🤝 3. Daily, HR has to deal with complex problems related to employee relations and organizational development. These skills are highly transferable to PR as they have to address the communication challenges with the clients.😖 4. HR and PR are responsible for maintaining or safeguarding the reputation and culture of the respective organization and the client's brand.😎 After discovering the insights, her confidence starts to soar as she realizes that her HR skills could be indeed the secret weapon she needs to unlock success in PR.🪸 Now, she embraces the endless possibilities that lie ahead, with the newfound knowledge that her HR skills are not only relevant but invaluable in the world of PR.🪽 Let me know in the comments what are your thoughts. (edited)

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Starting a career as a PR official on an individual basis 1. Gain Relevant Education or Training 2. Build Your Skills Develop key skills such as writing, communication, strategic thinking, social media management, event planning, crisis management, and relationship building. 3. Gain Experience 4. Create a Portfolio As you gain experience, compile your work samples, including press releases, media kits, social media campaigns, event plans, and any other relevant materials. 5. Network Network Network : Most important 6. Define Your Niche Identify your strengths and interests within PR, whether it's crisis management, media relations, digital PR, or niche industries like healthcare or technology. 7. Establish Your Brand Create 8. Market Yourself 9. Offer Services 10. Seek Feedback and Iterate By following these steps and staying proactive in building your skills, network, and portfolio, you can establish yourself as a successful PR official working independently. 🔊Open for collaboration 🌐Let's connect and hit the market #PR #connect #India #publicrelations #media #publicity #Promotion #brand #brandmanagement #like #followers

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Running an urban women's wear brand like skirts & shorts 's Wear comes with unique challenges. From identifying the right audience to creating engaging content, the hurdles are numerous. 𝗢𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁, 𝘀𝗸𝗶𝗿𝘁𝘀 & 𝘀𝗵𝗼𝗿𝘁𝘀 '𝘀 𝗪𝗲𝗮𝗿, 𝗳𝗮𝗰𝗲𝗱 𝘀𝗲𝘃𝗲𝗿𝗲 𝗶𝘀𝘀𝘂𝗲𝘀: 1. High ad rejection rates. 2. Limited experimentation budget. 3. Underperforming ad sets. They needed a solution. Fast. 𝗧𝗵𝗲𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝘂𝘀, 𝗦𝗼𝗰𝗶𝗼𝗻𝗶𝗻𝗷𝗮, 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱: Test Budget Allocation: - New Account Setup: Allocated 100% of the budget to experiments. - Ongoing Campaigns: Kept 10% of the budget for testing new audiences and creatives. - High Budget Accounts: Consistently invested 10% in innovation. Super Lookalike Audiences: - We tested super lookalikes. - Results: 90% of the time, super lookalikes outperformed regular 0-4% lookalikes. Excluding Audiences Based on Purchase Frequency: - For less frequent purchases (like apparel), we set longer exclusion periods (40-50 days). Warming Up the Pixel: - For new accounts: 80% traffic ads, 20% conversion ads initially. - For mature accounts: Primarily conversion ads, with adjustments as needed. Testing New Creatives: - Replaced old ads with new ones or ran separate experimental campaigns. - Focused on dedicated experimental budgets. Results: - 90k sales with a ROAS of 1.7x - 60 purchases - Optimized audience targeting leading to higher engagement and conversions. - Streamlined ad performance by resolving learning limited issues and refining creatives. Are you ready to transform your social media strategy? Contact us today: socioninja.com/contact Let’s boost your revenue together! 🚀 #SocialMediaMarketing #FacebookAds #DigitalMarketing #AdOptimization #WomensWear #BusinessGrowth #SocioninjaSuccess #ContactUs

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'Time will tell' #NayaBrief When it comes to luxury, I believe that the brand speaks for itself. Subtlety is sophistication. Say less, let your piece of luxury speak volumes. In this case, 'time will tell'. Here's my take on the latest brief from The Briefcase Club - A copy of five or less words for a luxury watch brand! #CreativeChallenge #CreativeClub #CopyChallenge #CopywritingChallenge #Contest #CreativeContest #DesignChallenge #CreativeCommunity #CreativeClub #TheBriefcaseClub Image courtesy - Pexels

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Today, I got a call from somebody who is looking to work with lifestyle boutique agency. As a fresher, she looked keen to learn but somehow I felt that her knowledge of PR was very limited at the beginning of her career as she kept insisting that PR is all about press releases is what she studied in her college. For everyone who aspire to start their career in PR, sharing a few points that might help you in your growth trajectory. PR is not only what we study in colleges, a lot of it also comes from our day to day experiences. In today’s fast-paced world, Public Relations (PR) is no longer just about media coverage or damage control—it’s about shaping authentic and transparent relationships with your audience. Personalities, Brands, Corporates must recognize that PR is fundamentally about storytelling. Consumers don’t just buy products; they invest in the stories behind them, and a well-crafted narrative builds trust and emotional connections. Reputation management is crucial, as a brand’s image can take years to build and only moments to damage. Effective PR ensures this image is protected in the eyes of stakeholders. Moreover, PR isn’t a one-way communication tool. Today’s consumers expect two-way engagement—brands must listen, respond, and create meaningful interactions. Consistency in messaging, across all channels, is key to maintaining alignment with your brand’s core values. And in a world where trends shift rapidly, adaptability in PR strategies ensures a brand stays relevant and ahead of the curve. Ultimately, PR goes beyond press releases and crisis management; it’s about building long-term trust, staying relevant, and making a lasting impact.

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I’m pleased to share that I’m approaching the final stages of my Digital Marketing Course with Upgrad and I’m egar to share my progress,accomplishments and key takeaways with you all! This comprehensive course covered topic such as SEO, SEM, social media marketing, email marketing, web analytics, chat gpt, designing and building web presence. This course curriculum is designed to take students on a transformative journey starting with fundamentals of marketing to advanced Digital Marketing stratetgies,understanding of digital marketing channels and metrics, Brand launch strategy and applying them in real world senerios through various case studies and live projects. What really sets this course apart is the Master Class Series, where leading industry experts share their insights and experiences, providing unparalleled learning opportunities! The Crown Jewels of the course is that the entire curriculum is carefully crafted and delivered by a team of industry experts and distinguished Professors from MICA | The School of Ideas I have gained hands on experience with tools like google analytics, Facebook and Google ads, learned how to develop a digital marketing strategy, website strategy, web analytics, create engaging content and measure campaign success, budgeting and resources allocation, understood the importance of data driven decision making through various examples, case studies and execution of campaigns. One of the most exciting case studies was “Mamaearth Case Study” where we have learned to launch brand. Again the experience I have gained through a group project which was on website design strategy for “Bajaj Auto” brand was incredible that taught us the value of teamwork and communication! A team of five learners was created by Upgrad for the project and the diverse perspective and skills of our team made our project a huge success! Last but not the least a Huge Thanks to upGrad for designing such engaging and practical course work and to Danisha Philip for the incredible support and mentorship throughout this process, your guidance has been instrumental in helping me reach this milestone! Also I’m grateful to MICA | The School of Ideas for their exceptional teaching and mentorship. Also thanks for using real examples of brands like Apple, Nike, Amazon, Disney+Hotstar, Netflix and many more in the entire course which made the learning so much more interesting and relevant. Before I conclude, I have to give a special shout out to Professor Siddharth Deshmukh Sir and AR NAYAK Sir for their oustanding contribution, consistent insights, support and guidance, you both are amazing! Looking forward to more learning and challenges ahead. Here’s to growth, insights and continuous progress! #digitalmarketing #upgrad #lifelonglearning #milestones #castestudies #projects #portfolio #marketing #learning #career

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There are broadly two parts to advertising communication. The 'What to say' and the 'How to say it'. Marketing is supposed to work on the 'what' and evaluate if the 'how' delivers on the 'what'. The 'brand' is the 'what' part of the advertising, the 'how' is recognition or memorability. The 'What' is something marketing or brand managers work on, the 'how' is what creative teams work on. When you change the 'what' of your brand, you're repositioning it. When you change the 'how' you're just refreshing it. I say this because, while I understand that everyone in the start-up ecosystem is 'building' this clarity in the role helps for two reasons. 1) Brand mangers need to focus on unearthing user pain points and helping develop a product that solves those. 2) A very interesting 'how' shouldn't change the core of 'what' that needs to be delivered. 3) Everyone needs to chill and stop telling the creative team their personal opinions and rather focus on whether the creative output does the job or not. An insight is a contradiction that's obvious in hindsight but just because it's obvious later on, doesn't make marketing obvious enough for an unqualified opinion. #brands #marketing #advertising #startups

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The five major pillar that can sky rocket business growth🚀: 1. Sales team: Hire a team who are good in sales and can convert people with their firm and confident voice. 📈 2. Advertising Team: Hire a professional advertising team which are master in their field. 📺 3. Feedback Department: We usually miss the feedback part of the sales/services. The true feedback will help you to enhance your product and services as well as it will help to observe the behave of Sales Team towards clients and customers. 4. Finance Department: Finance Department is also crucial for a business as it will keep an eye on the business expenses wanted and unwanted. 5. You/Founder/Head: Observe and Analyze the work of the teamS. Provide positive and safe environment to the teams. Keep them Motivated, organize few events such as cricket matches to build up unity among the teams and so on. These pillars are primary as well as most important part of a businesses. Any Other pillar that you would like to add. Lets discuss this in comment section.

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This campaign is the cherry on top for me 🍒 I try to reiterate this ALL the time, but it’s so so important to go back to your underlying ‘why’ & goals when making any business decisions across the board - this is EXACTLY what The Ordinary has done. In an era where celebrity/influencer branding is still a leading force on influencing consumer purchase intention, the brand has retaliated essentially saying that they will not facade their products with the face of someone who doesn’t completely understand them !!! Now, what does this instil in the consumer? ⭐️Trust ⭐️Authenticity ⭐️A reinforced sense of a focused mission So… though I’ve seen a handful of partnerships I think have worked seamlessly for me this year, I HAVE to commend The Ordinary for going against status up & saying, you know what? This just isn’t for us 😌 If you have any other campaigns you’d think I’d love, PLEASE drop them below so I can check them out 🫶🏼🫶🏼 & if you haven’t already… get involved with Pretty Little Marketer LinkedIn challenge this week (it’s a great way to conquer that posting fear) xxx #Marketing #DigitalMarketing #SocialMediaMarketing #SocialMedia #LinkedIn #PLMLinkedInChallenge Sophie Miller

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This changed everything for me Ever wondered how a great strategy turns into even greater results? 🚀 Let's break it down step-by-step! 📊 Step 1: Dream Big, Plan Smart Start with a vision that’s as big as your morning coffee cup – which, before my first sip, feels as big as my head! ☕😅 🔍 Step 2: Details, Details, Details Dive into the details like you’re searching for that last piece of chocolate in the bag. You know it’s there; you just gotta find it! 🍫 🎯 Step 3: Set Clear Targets Set your targets like you’re Cupid with his bow. Aim for love at first sight with your goals! 🏹❤️ 🛠️ Step 4: Tools & Tactics Choose your tools wisely. Think Batman’s utility belt – you need the right gadgets for the mission! 🦇🔧 📈 Step 5: Execute with Excellence Time to execute! Go from planning to action faster than I can say "Where's my coffee?!" ☕🏃‍♂️💨 🔄 Step 6: Review & Optimize Review and optimize like you’re tweaking your fantasy football team. It’s all about making those small changes for big wins! 🏈📝 🔁 Repeat Steps 3-6 Because the road to success is always under construction! 🚧👷‍♀️ Connect those strategic dots like a pro Remember, turning strategy into success and its all about taking action! #BusinessStrategy #ExecutionExcellence #VisualLearning #LeadershipGoals #FromPlanToAction

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There's a session at The Copy Traineeship dedicated to 'crafting'. And here's what we do there. I give out 2 (seemingly) simple briefs. On 2 fictitious brands. But before the session starts, the trainees vote for the winning brands. The session is divided into 3 parts. The first 20 minutes or so are spent in writing headlines on the two brands. The second 20 minutes are spent re-writing them to make them better. Then we spend the remaining 30 minutes picking the best from the lot, and I craft them out further. So at the end of the session, we see the origin of the line, and where it now is, post crafting. Tonight's session is going to be interesting, I think. Which one of these products / services would you pick to write a headline on? Oh, also there are a few seats left for the July cohort. Here's a link, should you want to sign up. https://shorturl.at/AwnbR #thecopytraineeship #copywriting #copywriter #advertising #marketing #crafting

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*Unlocking Consumer Buying Behaviours for Effective Marketing* In today's dynamic marketing landscape, understanding consumer psychology is crucial. As a marketing strategist, I've seen how valuable deep insights into consumer behaviour are for driving business success. Understanding Consumer Purchasing Behavior Consumer purchasing behaviour examines why and how consumers buy, use, and discard products. This involves personal motivations, external influences, unconscious biases, and distinct behaviour types. *Four Types of Consumer Buying Behaviour* ~Complex Buying Behaviour~: High-involvement, expensive purchases like homes and cars. Messages: Highlight value propositions, educate, address concerns, use testimonials, and guide decisions. ~Dissonance-Reducing Buying Behaviour~: Costly, infrequent purchases like appliances. Messages: Offer satisfaction guarantees, build trust, provide reassurance, and reinforce decisions. ~Habitual Buying Behaviour~: Low-involvement, frequent purchases like groceries. Messages: Use reminders, loyalty programs, and discounts, to maintain brand awareness. ~Variety-Seeking Behaviour~: Purchases for variety, like snacks. Messages: Offer diverse products, promote trials, and differentiate mildly. *Influences on Consumer Purchasing Behaviour* Purchasing decisions are shaped by: Personal Motivations Social Influences. Marketing Campaigns Purchasing Power Economic conditions Effective marketing messages leverage these drivers, speaking to intrinsic needs while addressing potential barriers. *Consumer Behaviour Patterns* Aggregate consumer data often reveals broader patterns for accurate targeting and engagement. For instance, predictive analytics can uncover cyclical buying behaviours tied to seasons, life events, or cultural moments. Key patterns include: Time and Frequency of Purchase Items Purchased Method of Purchase Place of Purchase *Consumer Behavior Segmentation* Psychographic segmentation categorizes consumers by shared traits like values, interests, and lifestyles. Each segment has unique purchasing behaviours requiring tailored marketing efforts. Key segmentation criteria include: Benefits Sought Seasonality Brand Loyalty Status Rate of Usage Customer Status Customer Journey Stage Mastering consumer buying behaviour is key to marketing success. By understanding motivations, influences, behaviour types, and segmentation patterns, brands can forge connections that resonate at every touchpoint. Read more: https://lnkd.in/d-R5U5K8 Tags: consumer behaviour, buying patterns, marketing strategies, consumer insights, psychographics, predictive analytics, segmentation, marketing success, customer journey

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