Tony Mooney

This is great. Because the proposition is somehow magical — it’s a complicated thing, with lots of words and concepts people don’t even want to hear. It makes our (my) heads hurt. But this is very simply said: connect knowledge, make it easy to access, and your business will be transformed. Because these are problems every client I’ve ever talked to has, but they never know how to solve. How do I connect these pipes? Whose problem is it? Where do I start? What if insights from different data sets disagree? Because the team responsible for solving these problems and delivering these solutions is plain awesome. Human, fun, experts. Data magicians who speak the same language as you and me and can crack a joke in between. This is fucking great. Can’t wait to work more with you Matthew and Tom!

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/gvfB-2A8 #Attention #CreativeEffectiveness

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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If you get a chance, do attend our webinar on Crafting Meaningfully Different Experiences. CX is a significant contributor to brand equity and growth.

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Worth taking a look through the findings in this survey… In the emerging and fragmented CTV market in the UK getting a rounded view of consumer outlook is important in the investment and creative choices we make as an industry…

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How can you nail the perfect price without financial risks? While balancing cost and consumer preference can be tough, our 'Range Builder' allows you to adjust pricing levels and understand their impact on sales. Imagine real-time optimisation and altering prices with just a few clicks. And it doesn't stop there. With our sophisticated 'Virtual Store simulator', you can run detailed concept tests and packaging research. Test countless pricing scenarios with Concept Sauce 3D Virtual Research Platform - join the revolution today! #CPG #FMCG #ShopperInsights #VirtualShopping #AI #3DTechnology

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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My amazing colleagues in the Innovation Network Eileen Irvin, Marzieh A. and Steven Ginnis have completed an amazing project called Marginal Moments, a Gen AI research and development initiative leveraging synthetic AI personas to predict voter trends in the lead-up to the 2024 UK general election. Our team created five personas of undecided voters, grounded in real electoral data, to track their evolving voting intentions in response to campaign materials. The results were fascinating and insightful, mirroring real-world voting patterns and providing a deeper understanding of voter behaviour. Please check it out and have a think about future applications of this methodology in social research! 🎉👏 #TeamSuccess #Innovation #AIResearch #ElectionInsights #SyntheticRespondents

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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A full house at Quirk's Media London to watch Clare Michelmore and me present this morning about "scaling the why". In the photo Clare is talking about the benefits that inca #conversationalai has brought to her research. If you'd like to find out more about this topic, please get in touch! #marketresearch #insights

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We are pleased to see the publication of Ipsos UK's new report, conducted in partnership with CAST, on Net Zero Living in 2024 🌍 The report explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies 🏛 By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Three key takeaways from the report: 1) Britons continue to be worried about climate change (77%), however, there has been a slight softening in concern in recent years 📊 - Could the cost-of-living crisis be overshadowing the climate crisis? 2) Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support 🙌 - Cost savings are a particularly strong motivator, especially on policies like adjusted product pricing & EV subsidies 3) We need to make climate action personal & relatable 🤝 - Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Read the full report on Ipsos UK's website: https://lnkd.in/ezdRjnSE #NetZero #ClimateCrisis #UKPolitics

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Don't let your workforce fall behind! Did you know that only 1 in 2 UK workers feel prepared for the rise of AI in the workplace? This is a countdown to a crisis for businesses! ⏰ New Ipsos UK research highlights a critical need for employers to invest in on-the-job learning and coaching, particularly around AI and its implications. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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In an era dominated by digital transformation, have we overlooked the potential of the Digital Doubters? Quadrangle’s latest report reveals this unique cohort, reminding us that innovation isn't just about adopting the latest technology, but also about understanding and engaging with all customer segments. What if the future of customer engagement lies in blending digital advancements with traditional preferences? It's time to rethink our strategies and embrace inclusivity. Dive deeper into these insights and discover new opportunities in the full report. #CustomerExperience #DigitalStrategy #Innovation #Analytics #Marketing

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The launch of our Blueprint for Brand Growth last week was the exciting culmination of much hard work, data crunching and thinking over the last year from a wide range of Kantar's experts. My colleague Dom Boyd talks in this article for Marketing Beat about the key principles and you can download your very own copy of the Blueprint here; https://lnkd.in/eb2wZzE6 #brands #marketing #growth https://lnkd.in/eprUz6iK

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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Join our webinar on 5th September at 4pm - find out how the FCA expects firms to monitor #ConsumerDuty outcomes, and how you can do it cost-effectively

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/ggEn4F73 #Attention #CreativeEffectiveness

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