Tony Lewis

Four Ways Targeting Your Research Can Optimise Your Impact Here are 4 things you can do to optimise the impact of your research and drive meaningful change: - Define Your Objectives Clearly. Understand what questions you’re trying to answer and how the results will inform business decisions. This focus will guide your research design and methodology. - Use a Mixture of Methods to Triangulate Your Results. Combining qualitative and quantitative approaches can create a more comprehensive understanding of the issue. - Engage Your Stakeholders Early and Involve Them in Throughout the Process. Their insights can help shape your objectives, and their buy-in will increase the likelihood of your findings being applied. - Validate and Evolve. Be prepared to refine your research as you go. Gather feedback on your methods and findings, and validate your results through pilot testing or peer reviews. By following these tips, you can conduct research that not only meets business needs but also drives the meaningful change that you seek. Photo by Arno Senoner on Unsplash

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Kantar Marketing Trends 2025 | Sustainability and marketing must merge. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy #MarketingTrends #Marketing #Marketing2025 #Sustainability

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Our latest Blog - launching NPD effectively.

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Why is market research not eligible for R&D tax credits? I've looked into this in the past and it's frustrating that spend on customer research cannot be included in the tax rebate under research and development. 'Research' ineligible for a research and development scheme... Seems very wrong that an integral part of 'research and development' is missing from the scheme. Where's the incentive to help make sure new products are successful? Anecdotally I hear of founders being driven to build more to take advantage of the scheme, but build things they don't know if people want. Can anyone in my network offer some advice or thoughts on this? #MarketResearch #TaxCredits #RandD

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What is your brand's CULTURAL PROPOSITION? Chances are you may not know It's not your fault - the dominant thinking is that brands are primarily psychological constructs This means brands' strength is measured in psychological terms: awareness, attitudes, personality traits But brands are also CULTURAL constructs - they enable us to signal where we stand and what we value Nike is a prime example of a CULTURE-POWERED BRAND - in a competitive and meritocratic world it nudges us to 'perform' through grit and perseverance In a world that's culturally adrift, brands with a strong CULTURAL proposition have a competitive edge #semiotics helps brands understand and articulate their CULTURAL proposition Drop us a note if you'd like to learn more about CULTURAL BRANDING SemioCentral #culturalinsight #insight #marktonderzoek #marketresearch #marketingresearch #marketingintelligence #branding #marketing

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Tips and tricks for delivering an engaging presentation in the insight world! 1. Confidence - remember you know your material better than anyone else. Confidence can be learned and is highly engaging for an audience! 2. Style - find yours and master it. Don't try to be someone else 3. Practise - often in front of people you know well (the toughest audience!). If you can do it well in front of your closest colleagues, you'll succeed on the day 4. Single-mindedness - one message per slide and focus only on that. 5. Break the ice - get the audience on-board within 30 seconds (for me that's often a joke, but it could be a killer fact, a question, a poll etc.) 6. Data's a dangerous crutch - cut down the data on every slide to only show what you need. 7. Visuals - the more text / data you have on a slide, the more you're inviting your listeners to read rather than listen 8. Repetition - tell them what you are going to tell them, tell them, tell them again 9. Do what you can - not everyone is a natural presenter, partner with someone who is, share the load, don't feel the need to do the whole thing 10. Ask for feedback - you only get better by listening to feedback. 11. Embrace imperfection - no one is perfect, be the best you can! 12. TELL A STORY - not a series of slides. 13. Remember your report isn't the same as the presentation 14. Look for opportunities to practise - conferences, webinars, podcasts 15. An overly rehearsed presentation can sound robotic - don't memorise it. Memorise the message on each slide and be fluid in how you deliver it. 16. Know your audience - deliver what they need, which might be different audience to audience

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We just completed a fascinating project for a tech client looking at a new brand strategy opportunity. Using a behavioural change model we identified specific actions for the client in each pillar of the model which should result in a successful launch. Strategic change through specific actions, simply communicated. Francis explains the opportunities for such models and how we use them at We Live Context 

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🔥Hot Stat Alert!🔥 A new Ipsos study finds that the cost of living crisis is still hitting hard, even with inflation easing up a bit.  Many think it will be over a year (or even NEVER) before things go back to normal.  Even in the most optimistic parts of the world, barely a quarter tell us they are “living comfortably” See the full results here: https://lnkd.in/gYF8c7sW #Inflation #FinancialWellbeing #EconomicChallenges

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🔥Hot Stat Alert!🔥 A new Ipsos study finds that the cost of living crisis is still hitting hard, even with inflation easing up a bit.  Many think it will be over a year (or even NEVER) before things go back to normal.  Even in the most optimistic parts of the world, barely a quarter tell us they are “living comfortably” See the full results here: https://lnkd.in/e_ApuiS8 #Inflation #FinancialWellbeing #EconomicChallenges

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Because who can resist a bit of Mark Ritson! Why is this article applicable to leaders in market research and insight agencies responsible for the growth of their agency? Because we are all trying to build relationships and brand salience with existing or potential clients, and as Mark suggests in this article: "Salience. Long and short. Distinctive assets. Category entry points. ESOV. Funnels. Double jeopardy. Emotion. Attention. Mental and physical availability. Creativity. The whole shebang works differently but just as powerfully across B2B markets." If that is the case - and I strongly believe it is - then there is no excuse, if you are serious about growing your research and insight agency. You need to understand and start to use marketing practices to build your agency's profile and pipeline. If you'd like to talk about this more - how to do it successfully and how to start doing it, then get in touch! #mrx #insights #marketresearch #marketingresearch

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Worth a view. Differentiation is a driver of value. At a time when many consumers are trading down, ensuring that your brand has a point of differentiation over other choices is crucial.

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B2B sampling. It doesn’t sound like an exciting topic, but if you haven’t spoken to the right audience your work won’t have value (in fact could lead you down the wrong path). B2B sampling is crucial, an area where clients should pay keen attention. Ask your suppliers for details on their sampling approach, and as with everything least expensive may not provide the greatest value. If you’d like further learning on the topic feel free to ask Ipsos for our newly released viewpoint: The Right Blend: A Quick Guide To Ensuring High-Quality B2B Market Research Sample. We spend a lot of time talking about story-telling, activation, etc.—but we’re just putting lipstick on a pig if the sampling isn’t done well. Anne Hunter Shellie Yule Rory Curran David Bilicic Michelle O'Neill Jerrod Seaton Leabe Commisso Rogerio Monteiro Chris Junior

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Your loyal customers are your best customers and that's why understanding what creates, sustains and motivates that relationship is so important to any business. As someone who has long pioneered and adovcated for the importance of involving behavioural science in marketing, I was pleased to contrbute to Mailchimps new guide "The Science of Loyalty". It's free and includes my insights and those of several other thought leaders and is well worth a read. I hope it helps you with your own marketing efforts! https://lnkd.in/eKMisHDX #emailmarketing #emailstrategy #mailchimp

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So why is sustainability applicable to you and your research and insight agency? Two reasons: 1) IMO, it's the sensible and responsible thing to do, to put your business on an increasingly sustainable path. 2) It's starting to become a significant factor in pitches and proposals - especially for large and ongoing contracts and procurement processes. Due to regulation and CSR policies, clients are increasingly having to include sustainable criteria and requirements in their supply-chain and vendor choices. As such, for an insight agency, integrating sustainability into your operations and client engagements isn't just a matter of doing what's right—it's also a commercially smart thing to do. Traditionally, growth and sustainability were seen as strange or contradictory bed-follows. Going forwards, they are going to be synonymous. #MRX #Insights #MarketResearch #MarketingResearch

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Despite grocery price #inflation easing back to 1.7% over the last four weeks, financial confidence hasn’t risen with it. Memories of the last two years remain strong, with nearly 60% of shoppers still very or extremely concerned about rising grocery prices. In GB, take-home sales at the grocers rose by 3.0% over the four weeks to 1 September compared with one year ago. Ocado Group was the fastest growing grocer for the seventh month in a row, delivering its quickest rate of growth since May 2021 with sales up by 12.9%. For the full #grocerymarketshare update read here: https://lnkd.in/eFgUUXhQ

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I'm thrilled to announce that brands can now leverage the influence of authentic consumer reviews. Service Hero, an independent platform where consumers rely on and provide feedback, is the perfect avenue to enhance your brand's reputation. By showcasing an ad, consumers can gain direct insights into your services, ultimately shaping a positive perception of your brand. Visit our promo page to discover how you can boost your visibility and credibility with Service Hero. #ConsumerReviews #BrandReputation #ServiceHero

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Think your market research project is too complex? Think again. At FN Research, we’re problem solvers at heart. We thrive on tackling challenging projects, breaking them down into manageable parts, and delivering actionable insights. No matter how intricate your research needs, we’re here to help you find the answers. #ProblemSolvers #ComplexResearch #MarketResearch FN Research is only ever a call or a click away - visit www.fnresearch.co.uk 

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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