Tom Cowell

in-housing your PPC account? Here’s why partnering with our eCommerce PPC agency is your smartest move: - 🕒 **Flexible Contracts**: Enjoy the freedom of a 30-day rolling contract, offering you the flexibility to adjust as your needs evolve. - 💰 **Cost Efficiency**: Skip the high costs associated with salaries, pensions, and national insurance contributions. - 🛠️ **All-Inclusive Service**: We cover all software expenses, ensuring no hidden fees. - 📈 **Expertise and Innovation**: Benefit from our deep industry knowledge and cutting-edge strategies that are constantly updated to keep you ahead of the competition. - 🚀 **Scalable Solutions**: As your business grows, our solutions scale with you, providing consistent and optimal results. - 🏆 **Proven Track Record**: With a portfolio of successful campaigns, we bring the experience and insights that drive performance. - 🤝 **Dedicated Support**: Our team is committed to your success, offering personalised support and regular updates to keep you in the loop. Partner with us and focus on what you do best—driving your business forward. #eCommerce #PPC #DigitalMarketing #BusinessGrowth

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ATTENTION ALL ECOMMERCE STORE OWNERS & AGENCY OWNERS... Here's How I'm getting $1,500 - $9,500 with 0 Ad Spent DAILY... P.S. Comment below '$1500' and I'll send you the complete doc sharing my strategy for FREE!

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My top advice for businesses with large databases of unconverted leads: Use email and SMS remarketing to convert the leads you've already paid for. Look, you’ve already spent hundreds of thousands of pounds generating leads in the last few years. Now, it’s your time to reap the benefits by getting some lower-cost conversions through email and SMS. In our experience, it can cost you 80% less than what it does to convert a cold sale from digital marketing channels like Google and Facebook. The bottom line: Make sure you’re leveraging your database to the best of its ability. So, you start to get back some of the investment you’ve made in building it. But whatever you do… Don’t let an agency or somebody else take advantage of all that money you’ve spent by trying to charge you an inflated fee per sale. 😛

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A question I always had..... Starting to sell on Amazon can be tough. At first, customers tend to move from your website to Amazon, but this changes as brands gain recognition and trust, leading customers back to your website. According to Neil Patel study of 18 sites, initial costs may seem high, but patience pays off. Brands often focus on short-term results and make quick decisions. Over time, things improve, leading to significant growth and brand recognition. #BusinessGrowth #AmazonSelling #NeilPatel #MarketingStrategy #LongTermSuccess #Ecommerce #BrandBuilding #SalesStrategy #MarketAnalysis #CustomerGrowth #AmazonMarketplace

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If you're a new ecom brand and you want to leverage email straight away, do this... 1. Get Klaviyo & sync it to your store 2. Create a popup with an offer for email. 10%, free shipping etc 3. Build a welcome flow with 3/4 emails sharing your offer and letting people know why they should buy from you. Add social proof where you can. 4. Build a 3 email abandoned checkout flow that subtly reminds people to buy and add an offer around email 2-3 5. Don't do anything else until you're at $10k a month in overall sales.

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I’ve got some time free If you run a DTC brand and want some help with your creatives I’ll give you some free advice on strategy and optimisation DM me

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Some agencies just don’t get it. They overpromise and underdeliver. This is what usually happens: → A slick salesman sells you the dream. → You sign onto a 12-month contract immediately. → Then you’re hooked up with an amateur marketer who can’t deliver. And then, 3 months later, you’re back at square one. I got tired of seeing the same pattern repeat itself. So I started my own agency: The Ecom Agency (EA). And now we’ve helped 50+ ecom brands to scale their businesses. With EA, you get speed and accountability. → We consider ourselves growth partners, not just an external agency. → I oversee everything personally, staying involved every step of the way. → Our packages are built for results, not X amount of deliverables like other agencies. Unlike other agencies, we don’t give ourselves anywhere to hide. We start with a two-month contract and then go month-to-month. Because if we want to keep you as a client, we need to deliver. And that’s what makes us different.

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THIS JUST HAPPENED ON A CALL TODAY 🫠 GA4 was showing 17k in income BUT Stripe was showing 5k for that same period...this is a founders nightmare Tracking sucks - no one likes it But it's super important Before you begin launching any new campaigns or hiring a new Head of Growth make sure your tracking is working fine It's super easy to do it - simply use a tool like TripleWhale, PolarAnalystics or Cometly (there are tonnes of others too). Get your data right before spending a cent on ads Because if your tracking is not right then it doesn't matter if you have the best agency in the world working for you You're fishing in the dark...and your business won't grow properly (But seriously how can you run a business without knowing your metrics)

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Want to scale your eCommerce business to consistent £100k months? Free **“eCommerce PPC Audit”** – available now 👇 Are you an eCommerce business owner generating between £20k-£100k per month, but struggling to scale profitably? I’ve seen many businesses in the same spot—operating in highly competitive markets and facing countless challenges. However, scaling doesn’t have to mean: - Increasing your prices - Expanding your product line, or - Hiring more staff Instead, it's about optimising what you already have. That’s where we come in. At JudeLuxe, we specialise in refining and optimising your PPC campaigns to deliver better results without the extra hassle. Here’s how we do it: - **24-Hour Audit**: We audit your current PPC account and provide a detailed analysis within just 24 hours. - **Tailored Strategy**: Receive a comprehensive PDF and video with our insights, recommendations, and strategy. - **Transparent Communication**: Discuss and agree on the commercials, ensuring clear and straightforward terms. - **Hassle-Free Onboarding**: Sign the paperwork and leave the heavy lifting to us. - **Focus on Growth**: Sit back and watch your PPC performance soar while we manage the rest. If you’re serious about hitting consistent £100k months, DM me or send an email to [email protected] to get your free audit today. It’s free, and our detailed audit report will land in your inbox, giving you the insights you need to scale effectively. Ready to elevate your eCommerce business? Let's make it happen! #eCommerce #PPC #DigitalMarketing #BusinessGrowth

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After Spending $12,689 on Google Ads, Here Are Our 55** Most Profitable PPC Keywords For House Cleaning Companies **See link in the first comment for the full list of keywords *hoarding cleaning services* stood out to me as I was going through this list for the first time — it was never on my radar until it started showing up in my Search Terms report(s) cleaning one of these home *always* requires our most premium package — The Fresh Start. Combining that higher ticket value with one of the lowest costs per conversion made it one of our *most lucrative* keywords on this full report. If you are not yet bidding on "hoarding cleaning services", today is a great day to start 😊

If you don't have a tonne of money to put into ads, how can you get a paid acquisition funnel up and running? Do this.... 1. Produce free content specific to your ICP 2. Retarget engages with that content with ads 3. Promote your paid offer in those ads You can get results with this from like $5 / day in spend. Want help setting it up, let me know in DMs.

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I have a conundrum for you… 🧐 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: If your website achieves a score of 100/100 on Google Pagespeed Insights (a.k.a Lighthouse)… and nothing changes about your site for 12 months… will you still achieve a score of 100/100 in 12 months time? 𝑨𝑵𝑺𝑾𝑬𝑹: No! 😦🤔 Why? Because Google’s rating is calculated based on all websites tested. So, as all other websites on the internet improve and get faster, your website is slower by comparison. Meaning it’s slower from Google’s perspective. And Google’s perspective matters. 𝑺𝑶𝑳𝑼𝑻𝑰𝑶𝑵: What can you do to stop Google from thinking you’re a slow poke in 12 months time? 🐌 It’s simple, really. Keep on top of optimising your site. Don’t stop investing in the small improvements month-to-month, to make sure you stay ahead of the game. Keep testing, and take Google’s recommendations on how to improve site speed. Compress your images, stay on top of software updates, don’t add extra fluff that isn’t needed. 𝑬𝑿𝑨𝑴𝑷𝑳𝑬: Foot Anstey LLP are really good at this. Their site is lightning fast, (time to first bite in 0.3 seconds). ⚡️ They continually invest and allow us to help them optimise performance. They consistently rank as one of the top 5 fastest law firm websites in the UK, regularly taking the top spot. And site speed matters, it’s one of the biggest factors in whether users continue to browse or give up. It reflects a part of your overall customer experience. 𝑺𝑯𝑨𝑴𝑬𝑳𝑬𝑺𝑺 𝑷𝑳𝑼𝑮: We’re Illustrate Digital. 👋🏼 Give us a shout if you think we can help! #Performance #SiteSpeed #UserExperience 

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Maybe it's time to kill your Google brand spend And here's a chart to show how non-incremental so much of it is. Maybe your brand spends non-incremental too? Ever since the infamous eBay study back in 2013, I've been an anti-brand on Google. When a customer googles a brand name. In almost every instance, they're looking for that specific brand. It's a shortcut because no-one can be bothered remembering or typing a full web URL in. But brand spend is everywhere. And very often in early discussions with new businesses, we hear that 'google has a ROAS of X' and as soon as you dig in, you realise that 95% of that revenue is brand spend and probably 94% of that non-incremental. Why does this happen? A cynical answer is that bad marketers are using it to make themselves look good There are scenarios where Google brand spend can be incremental. I've seen good incremental studies of certain scenarios (high AOV, very high competition) where it des pay out. But they're exceptions, not the rule. And the below is an example of what we see with most clients when we take over their Google: - decimate or kill spend in brand - no impact on conversion - all google effort focused away from fluff and vanity Go try it out, maybe your google brand spend isn't incremental either.

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Internal site search data is gold that anyone trying to optimise a website should take heed of. And it's slept on. It's first-hand data obtained from users that are already aware of your ecommerce brand, even if it's surface level knowledge. In real-life terms - it's someone walking into your store and asking an assistant - "Do you stock this?" The answer can either make or break the relationship. If a physical store's staff keeps getting asked for a product that they don't stock - they start stocking it. Why should an online store be any different? ----- This is the number of internal site searches on a shopify store I have access to, which didn't return a result. All potentially lost customers. 100k internal searches for products over only 90 days / 3 months. I'm going to sift through these search queries to determine the coming month's content strategy. #ecommerceseo #ecommerce #data

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Ok, I get it—most popular CMS platforms have pretty solid tracking and metrics built in. (I personally love the granular detail you can get from Wix, and Shopify’s no slouch either!) But I feel like a lot of businesses are sleeping on GA4. Yeah, the transition from the OG Google Analytics was rough, and learning a whole new system is a pain. But having a proper GA4 setup is super important for a few reasons: 🌟 A Single Source of Truth Your CMS metrics are great, but GA4 is platform-agnostic. It collects data from across all your digital channels (not just your website), giving you a holistic view of your customers. That means consistent and comparable data, whether you’re tracking web traffic, app interactions, or something else entirely. 🌟 Future-Proofing Your Data Let’s say you decide to switch CMS platforms down the line. If you’re only relying on your CMS for tracking, you’ll lose all your historical data and be starting from scratch. A solid GA4 setup means no data gaps, no matter how often you switch platforms or tools. 🌟 Hidden Gems in GA4 While GA4 doesn’t come with as many pre-built reports as the original Google Analytics, there are goldmines in there. Features like predictive metrics, cross-platform tracking, and advanced segmentation aren’t always available in a CMS’s reporting. These are key to unlocking deeper insights into user behavior. 🌟 Trust but Verify Got trust issues with your CMS data? GA4 can help. Being able to compare data from multiple sources (like your CMS and GA4) means you can cross-check metrics and make sure nothing’s slipping through the cracks. 🌟 Neutral Ground Unlike your CMS, which might push its own agenda (like driving you toward certain e-commerce tools), GA4 is neutral. It’s not here to sell you on Google Ads (surprisingly!). It just gives you clean, unbiased data. 🌟 Track Third-Party Software If you’re using third-party tools like ticketing systems or booking software, GA4 is your best friend. CMS platforms typically track only the data happening on your site, but GA4 can track interactions across other software and services too. This means you get a complete picture of your customers’ journey, even if it happens outside your website. 🌟 It’s Critical for Google Ads If you’re running Google Ads, GA4 is basically a non-negotiable. Without feeding GA4 data into your campaigns, you’re not going to get anywhere near the full potential of your ads. GA4 powers smart bidding, remarketing audiences, and other advanced features that can boost your ROI. Other reasons? If you’re doing any cross-platform tracking (mobile apps, for example), GA4 excels at unifying data across web and app interactions. And GA4’s event-based model gives you far more flexibility in tracking user interactions than the old session-based model. #GA4 #marketingdata #googleanalytics

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Here’s how I got 50k followers on TikTok in under 6 months (with no ads!) 🚀 Organic growth on this platform is craaazy I’m going to be deep diving into each part of the strategy I used this whole week, and today, we’re starting with one of the biggest hacks I’ve found 💅 ✨ Figuring out which content is doing best in your category ✨ (AKA, the blueprint for what you should be doing to blow up on the platform) Filters are your bestie for this 👯‍♀️ 👉 Type your keyword into the search Pick something related to what you’re selling, so you can see what kind of related content is performing well 👉 Set them to ‘Most liked’ + ‘This week’ And you get your own tailored fyp Of ALL the content in your niche that has performed best recently Invaluable!!! 🤸‍♀️ Essentially, you want to look at what’s working already on the app and you can use those concepts to springboard your own content Because you know they work You now have the anatomy of a viral video spread out for you 🙏 You can see what the videos have in common, and what the engagement is focused on, so you can emulate those elements But this is just step 1… Stay tuned for the rest 👀 #Marketing #Social #Strategy

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I've faced over 50 rejections in July for my SEO services: ✅5 no’s from clients who didn’t see the value of SEO ✅15 no’s from companies looking for other services ✅10 no’s from clients who couldn't afford our services ✅20 no’s from proposals that went unanswered So what changed? ❌ Those rejections pushed me to sharpen my skills and expand my knowledge in SEO. 🚀 Being overlooked made me refine my strategies and understand what truly drives results. Each "no" fueled my determination to innovate and adapt my approach, leading to better client outcomes. Rejection isn’t a dead end; it’s a stepping stone to becoming a better SEO expert and more resilient professional. . . . . #rejection #results #seoexpert #seoguy #seoconsultant

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