Tim Jones

Pub Quiz: Video Marketing for Modern Storytellers A little bit of fun for a Friday afternoon with Nic Cornwall. See how your knowledge of video marketing stacks up in our Pub Quiz: Video Marketing for Modern Storytellers at the end of the page - https://lnkd.in/ewsGSEQD. #BrandStorytelling #VideoMarketing #AudienceEngagement #BrandAuthenticity

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What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Exciting news in the world of social media! Social media specialist We Are Social has launched a sister agency, Hello UK, with Matt Roberts taking on the role of Managing Director. 🚀 Roberts brings a wealth of experience from AnalogFolk and Publicis Poke, and he's ready to steer Hello UK towards new heights by overseeing growth strategy and bringing in new clients. 🎉 As Roberts announced on LinkedIn: “I’m so excited to join Hello as managing director in the UK. We're a socially-led creative agency dedicated to defying industry conventions to create culturally impactful work.” Jim Coleman, CEO of We Are Social UK, calls this an "important milestone" in expanding their socially-led culture. Roberts' vast experience with clients like BT, Morrisons, Google, L’Oréal, and EE will undoubtedly be a great asset to Hello UK. What do you think about the growing trend of socially-led agencies? Is it the future of advertising? Let's discuss! Tag someone who should know about this. #SocialMedia #CreativeAgency #MarketingNews #BusinessGrowth

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It’s ALIVE!!!! 🪦 🎃 https://lnkd.in/eQuWktJ3 Our spooky films hopefully made you laugh this week – but behind the stage blood and props there’s a serious message. You see, far too many great ideas, suggested by agencies to clients, get killed before they’ve had a chance to prove their worth. What’s often driving these client decisions? Well, according to our recent research with #Pharma… Fear. Our mission? To remove this fear and inspire a new generation of marketers to be bold — to challenge the status quo and advocate for more creativity in a sector where the stakes have never been higher. It’s time to transform the narrative around what is possible in Pharma. So, I invite you to explore some of our grave ideas, share your thoughts, and join a community of like-minded professionals committed to redefining marketing in the pharma world. Together, we can rewrite the rules. #graveideas #nofear #strongerreturns

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At the start of the week again already :) Out and about over the weekend Olly got thinking of a space he's not tried. So today Olly has moved into a wedding venue sector :) Can see how a shift of brief and changed the look completely, the graphical mark is now geared up for it's target market, the colours less vibrant and the fonts more appealing. Why do i do this? For me, it's a way of a) showing of my skills ;) b) showing how when you understand the industry and the audience, these have an impact on your design decisions to create a brand that appeals to the right people. Have a look and let us know what you think. if you have an idea of what i can do next then shout & i'll see what i can do :) #Whatif #ThePinkOctopus #LogoDesign

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Jaguar Land Rover UK launched a new ad and it doesn’t have a car in it...Are they crazy? Their ad and rebrand is defo a bold move. But, what do you think about when you think of Jaguar? A blue sports car, beige seats and wood varnish interior? Someone’s grandad whizzing through country lanes, with the roof down? Is he smoking a pipe and wearing driving gloves? Just me? 😂 Jaguar is an iconic British brand. But one that clearly has an older audience. They need to appeal to a younger audience to carve out a new space for themselves. This is clearly a brave move, but I think that anything that they did here would need to be drastic. I think it's bold, but it's necessarily. I don’t think it’s compete. I think what we've seen so far is the opening scenes of a movie. And we're about to go on a journey - taking a new generation through their rich history and what the brand stands for. I’m excited to see what they do. What do you think? #marketing #rebrand #marketers

On Monday, I headed to the King’s Head in Bristol to meet up with Matthew Mullan. The Kings Head is a pub steeped in history, a true museum piece, with its original fittings and fixtures still intact. One feature that struck me was the old push-button switches next to the seats. Curiosity got the better of me, and I asked the landlord about them. He explained that, years ago, patrons used these buttons to order beer without leaving their seats. This got me thinking: Today, ordering a drink often means: ➡ Pulling out your phone ➡ Scanning a QR code ➡ Downloading an app ➡ Filling out your details ➡ Proving you’re not a robot by identifying buses or traffic lights ➡ Entering your payment info ➡ Add your table number Finally, you get to place your order, and if you're lucky, the correct drink will appear. What was once a single button press now involves an entire digital journey. Are we solving problems or overcomplicating simplicity in the name of innovation? As a B2B marketer focused on integrating AI and technology, I see this challenge mirrored across marketing. Technology should empower, not burden. The question is: how can we use innovation to truly enhance user experiences without losing sight of simplicity? Let’s remember – progress should feel as seamless as a push of a button. What’s your take? Are we moving forwards or sideways? 👇 #Innovation #CustomerExperience #AI #B2BMarketing #Simplicity

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WHAT DO PEOPLE REALLY THINK OF YOUR BRAND? 💁🏾‍♀️ Watch this clip to find out the no. 1 tool for brand monitoring, according to our lead creative strategist, Nicholas Turner. ✨ #Branding #BrandMonitoring

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At Principles Agency we recently landed on 4 things brands need to do to succeed. We call these the Principles of Unforgettable Brands. Rather than plucking a framework from thin air because the letters created a neat acronym (ours don’t, DEVC is really rubbish) we put the hard work in to create something useful and effective. Including... ▪️ Speaking to countless senior marketers at successful brands ▪️ Studying the leading, or fastest growing, brands in different categories ▪️ Stealing knowledge from all the conversations Douglas Burdett, Jon Evans and Fergus O'Carroll have had in recent years ▪️ Absorbing the learnings from the best books and brains in our industry (namely Orlando Wood, Ehrenberg-Bass Institute, sarah carter & Les Binet, Mark Ritson et al) From all this work we landed on a very simple, but effective list - to make brands come to mind quicker, and stay there longer, we help them to be more distinctive, entertaining, visible and consistent. In celebration of this little feat, I’m going to share an unforgettable brand or campaign every week that I think best demonstrates these principles in action. Kicking off for week 1 is this belter from Peugeot back in 2003. It’s possibly my favourite ad, and reminds me of a time before car ads were just city montages and ethereal sunsets. It’s a perfect example of pure entertainment (Principle #2) and whilst there’s too much to say in here about the excellent storytelling craft in this ad, the main thing to note is that it has enough confidence in holding the viewer’s attention to build up to a satisfying reveal - something we’re seeing less and less of since the rise of skippable content. #Marketing #BuildingUnforgettableBrands

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When we got together to discuss the early stages of our next Crowsnest report – our bird’s eye view of the trends impacting powerful sectors – we realised that our approach did not reflect our creative process in the work we undertake for our clients. We’re proud of our motto ‘attitude, not age’ here at Free The Birds, it prevents us from taking too narrow a view of a brand’s audience. Instead, it champions perspectives that transcend generations, more reflective of human nature. We believe it creates an opportunity to inspire and connect with your consumer. We therefore created a trend horizons report for the homecare sector, seen through the lens of seven powerful consumer attitudes. Each customer archetype is accompanied by insights on who they are, their influence in the sector, and of course, what drives their spending habits. ⬇️ You can discover how these consumer attitudes are responding to ongoing changes in the homecare industry - the trends enticing them, how to communicate with them, and the brands and products rising to the challenge - in our new look Crowsnest, accessible via the link below. https://lnkd.in/eaK9qsMG #trends #homecare

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Worth a read – the new friendlier and fun tone of voice and design style really brings new life into this brand. #brand #branddesign #graphicdesign #creativebrand #brandstyle #toneofvoice

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Behind every design agency, there are values and morals that run deep... some are undefined, but ours are the driving force behind everything we do, every day. _ Creativity We embrace bold ideas and push creative boundaries with our clients. _ Authenticity Be real, be transparent and be ethical. _ Agility & Adaptability We stay flexible in a fast-changing brand and digital world. _ Collaboration It's always about the team, agency, and client side as one. _ Continuous Learning Keep learning, just keep learning. Bunker Creative

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✨️2 New spaces available for Social Media Management, get in touch to find out more ✨️ Hello 👋 to all I am Gemma from GS Creative Design, based in Aberdeenshire. Come and see how my wee business can help yours in many different ways 👇. Not only do I do graphic design, which can help with 👉Logos 👉Leaflets 👉Brochures 👉PowerPoint Presentations 👉Business Cards 👉Flyers 👉Posters Basically, anything you may need designed 😊 Think you get the idea 😀 I can also help with building a website, keeping it up to date, and rebranding. Videos can also be added to the scope of work that I do too 🥳. 💒Wedding Stationery like invites can be added to the list on what I can do, and I would love to be able to do more of this. One of the main things I ❤️ doing at GS Creative Design is speaking with clients daily or weekly regarding social media. I have spaces opening for this, get in touch to book your social media package 📦 let me take the stress out of social media, build your business, and get creative 👌 So I help with social media management, which means I can give you some spare time 🕐 (we know as business owners that it's hard to come by 😂) and do all the hard work for you. This saves you having to worry about that side of the business, and I can help you build it up and gain the customers 👌 If this is something you might be interested in or even any design work, website work or help with your small business then drop me a ✉️ PM on Facebook, here or my business page GS Creative Design, drop me an 📧 email to [email protected] Looking forward to working with you 😊👍

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Our new website is full of new functionality and technology to make it the perfect platform to showcase our services and clients work. Beyond the design, look and feel (the most important bit obviously 😉) to the site there is also a huge amount of work that goes in to building the site in the best way. Charles Sellers is Dark Cherry Creative expert in everything web design and will blow any template or website builder sites out of the water when it comes to website results. It's true everyone can build a website, but it will never get you the results or the leads you think it should. To get results from your website takes time and investment. You need a strong foundation for the website with a monthly SEO plan with a strategy to draw clients in. The list below is just a few features on our new website that you will not see from the front end of the site. #websitebuilding #bestwebsitepractice #newwebsite

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I love this #OOH creative and the clever creative platform that Smiths are using. The dual associations of bringing joy and having a product without lots of additives is delivered very nicely, and I like the product placement on the kitchen bench. Out Of Home is often the most messed up channel with creative either too complex or so simple that it doesn’t give you anything at all, so I love to see brands strike a good balance. What do you think makes great OOH? #advertising #outofhome

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Just delivered a presentation at UK200Group's Lunch & Learn session all about Creative Storytelling & Audience Understanding. A great bunch and hopefully some of the tips and tricks shared will be useful for them all - I'll certainly be keeping my eye out over the coming weeks for some interesting stories from some of the attendees! Big thanks to Alison Mitchell for the intro too 😁 If any other groups are interested in seeing the presentation then give me a shout and I'd be happy to give it another whirl #marketing #marketingtips #content #branding #brand #engagement #userjourneymap

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I don’t think many of us were looking forward to Rachel Reeves’ budget yesterday on either a personal or professional level. Amid all the chatter in the creative industry about the impact on employer costs with the rise of National Insurance contributions and the minimum wage increase that followed, one thing was missing in the hubbub - the impact on disabled people.   This would never have crossed my mind until I recently became a wheelchair user. During her sweeping 77-minute-long speech, almost as an aside, she mentioned that she was keeping the changes in the Work Capabilities Assessment inherited from the previous government. Essentially, this means the DWP will presume disabled people with mobility issues can work from home or it will cut their benefits.    In all my years in this business, I’ve seen just one other person in a wheelchair. Why would that be? According to new figures released this month, 24% of the total population in the UK has a disability but according to the latest All In survey, only 11% in the advertising industry have a disability including just 8% in the C-Suite. When it comes to physical disability rather than ‘invisible conditions’, I suspect the numbers are even lower.    Yesterday’s negative narrative from Reeves won’t help improve the situation. Now agencies are potentially even less likely to hire talent with a disability - because of this false impression that we’re all shirkers, even at a time when they should be making the industry more accessible and hiring more disabled employees.    I believe my new community can give so much to the creative industry, not least in terms of out-of-the-box thinking and giving a fresh perspective. We are brilliant problem solvers because we have to be.    But even as disabled people want to work, there’s building pressure to return to the office, with many agencies increasingly demanding employees spend at least three days in situ. I love working and being in the office even more. It normalises me, even though it is easier working from home. Commuting for the disabled community is really tough and there’s often a lack of accessibility even if we make it to the office.  Are there ramps and lifts? Disabled toilets with rails? Quiet rooms for people with neurodivergent disabilities? Hardly.   Let’s face it, what company is going to be energised to bother making changes and employing disabled people after that damaging throwaway pledge in the budget speech yesterday? Ultimately, Reeves is making it more difficult for our community to be embraced by the creative industry with these poorly judged optics.   

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Love this #ooh ad from Royal Academy of Arts. Art and creativity are indeed serious subjects and our latest 'Value of Creativity' report highlights how serious they are when it comes to driving business impact. Highly creative campaigns deliver four times as many business effects (the outcomes your CEO and CFO are most focused on). The report, launching later this month, contains an analysis of over 1,500 DMA Awards entries. Authored by our brilliant insight director, Ian Gibbs in collaboration with DMA (Data & Marketing Association) UK Creative Committee (big thanks Tony Spong, Cordell Burke, Nigel Clifton, Emma de la Fosse, Lionel Cull!), it demonstrates that creativity should be better employed to turn the tide on declining performance effectiveness. Join us for the launch where Ian will present the key findings: https://lnkd.in/ehYbjK2v and also hear from Tom Skinner, Emily Ash Powell and Tom Kavanagh. And, of course, employ some artists. #creativity #marketingeffectiveness #dmaevents #art

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GRWM videos and unfiltered storytime posts are a goldmine for brands. If there’s one word to describe social media in 2024, it would be “mess”. Just think of the viral Willy Wonka experience in Glasgow – the memes surrounding the fiasco were nothing short of chaotic and entertaining. Forget the days of perfect, polished content – people want unfiltered and raw TikToks. Particularly, dramatic and juicy storytime “get ready with me” (GRWM) videos. US-based influencer Alix Earle gained more than 6.5 million followers on TikTok by being a self-titled “hot mess”. Then there’s Alexa Losey. Seen as a big sister figure and “internet bestie” who shares vlogs and GRWM content, she went viral in March when she revealed her favourite influencer – who remained anonymous – has started dating her ex. The initial video has more than 1.8 million views while her update received more than 4.6 million views. The saga was candid and juicy, filled with twists and turns. The TikTok where she prepares to meet the influencer for coffee has more than 760,000 views. The GRWM format is successful because not only is it chatty and fun, but these videos often include personal details, including everything from dating stories to frenzied life updates. These videos feel like listening to a voice note from a best friend – they’re rushed, disorganised and filled with secrets. Companies should take note of the candid storytime trend – CORQ’s data analysis revealed organic #GRWM content on Instagram had an average engagement rate of 20.3% and 2.2% for campaigns. These videos typically feature beauty products and can be beneficial for brands if the TikTok goes viral. Just see Australian TikToker Indy Clinton’s video (more than 1.7 million views) where she “accidentally” leaked tbh Skincare’s unreleased product. Whether it was intentional or a mishap, the beauty brand was able to create more than ten TikToks off the back of the reveal and gained a new audience. Brands can’t control whether a storytime video will dominate people’s For You Pages, but they can jump on a trend and ride the wave of a creator’s success. In February, US-based creator Reesa Teesa’s 50-part video series Who TF Did I Marry? went viral as she explained how she met, married and divorced a man. Liftlab in London capitalised on Teesa’s success by streaming a section of her candid storytime on its front window display and filmed strangers’ reactions. Their TikTok has more than 1.9 million views and the brand told CORQ they had seen an uplift in followers. If this trend teaches brands anything, it’s that people want dramatic, chatty content from creators who feel genuine. People even love hearing creators such as beauty influencer Tatty Lomas reveal scenarios that aren’t even theirs – she regularly receives high viewership on TikTok by reading Reddit stories. Don’t overlook the GRWM format and look to partner with natural storytellers who regularly capture their followers’ attention.

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