Theo Jenkins

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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“Consumers don’t give a shit about your brand” “This ad is good, which means it probably won’t win at Cannes” Classic Mark Ritson at Insights by Kantar IGNITE event today Shock factor and humour aside, I agree wholeheartedly with his sentiments. And in his talk Ritson landed three key messages about brand growth: - Never underestimate the power of salience. “First you must know that it’s me. Manage for attention not image, trade taste for attention. Think about Brewdog” - Consitency is king. Ads don’t wear out (we’ve proved this! -https://lnkd.in/gKwgKiPz) - 50/60% of your spend should be focussed on long term brand building. You won’t see this return on the balance sheet. It’s mass market. It’s about ensuing the people who aren’t shopping your category now, but might in the future, think of your brand first (see point one) A cracking presentation as always. #KantarIgnite

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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A gorilla playing the drums to "In the Air Tonight"? Remember that Cadbury ad? It wasn’t about chocolate. It was about joy, creativity, and surprise. That’s the power of quirky advertising. When done right, it captivates and emotionally connects. Key takeaways from Cadbury’s iconic campaign: 🥁 Surprise: Unexpected ideas grab attention. 🥁 Emotion: Great storytelling resonates. 🥁 Simplicity: Less can be more, but impactful. Brands today need to stand out. Claris helps craft campaigns that stick. Ready to surprise your audience? #Advertising #Branding #CreativeCampaigns #Storytelling #MarketingStrategy #ClarisAgency #EmotionalMarketing #BrandLoyalty #CreativeDesign #MarketingInnovation

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We’re excited to share that our Managing Director, James Crawford FPRCA, has been quoted in the latest PRmoment article discussing the misconceptions around B2B PR. At PR Agency One, we’ve seen how B2B brands can thrive with well-crafted PR strategies that build credibility and drive business results. The piece dives into how PR can do more than just build brand awareness for B2B companies—it can foster trust and position brands as industry leaders. Read more about James’ insights here: https://lnkd.in/eRw4CJzK #B2BPR #PublicRelations #PRAgencyOne #PRStrategy

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Love this #ooh ad from Royal Academy of Arts. Art and creativity are indeed serious subjects and our latest 'Value of Creativity' report highlights how serious they are when it comes to driving business impact. Highly creative campaigns deliver four times as many business effects (the outcomes your CEO and CFO are most focused on). The report, launching later this month, contains an analysis of over 1,500 DMA Awards entries. Authored by our brilliant insight director, Ian Gibbs in collaboration with DMA (Data & Marketing Association) UK Creative Committee (big thanks Tony Spong, Cordell Burke, Nigel Clifton, Emma de la Fosse, Lionel Cull!), it demonstrates that creativity should be better employed to turn the tide on declining performance effectiveness. Join us for the launch where Ian will present the key findings: https://lnkd.in/ehYbjK2v and also hear from Tom Skinner, Emily Ash Powell and Tom Kavanagh. And, of course, employ some artists. #creativity #marketingeffectiveness #dmaevents #art

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Some great insight here from Abi Dempsey 💥

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What's the key to successful agency collaboration? Sarah Stratford, share her thoughts with The Drum 👇 “There have always been squabbles over who does what and where the budget gets spent. But with clear ground rules at the start and a mature approach from everyone involved, the client should get a result that’s greater than the sum of its parts. Key to making this happen is casting the right agency partners in the first place and then clearly communicating which partner is responsible for what. But, more important still is establishing a project or campaign lead from within the client team who pulls the various strands together and polices any agency partner’s attempts to overstep into others territories." Read the full piece from Richard Draycott here - https://lnkd.in/egzcPiK3 Thanks so much for the feature! https://lnkd.in/egzcPiK3

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No one: Me: Hey, let's do a year in review of best bits of strategy I wish I'd thought of... 💫 It’s that time of year when we can finally pause to take stock – not just of the mince pies consumed (plenty, thanks), but of what’s been cooking in the world of 'brand' this year. Spoiler: it’s been a mixed bag, but there’s plenty to cheer about and I wanted to share some highlights. So (drumroll) these are my 'strategic show-stopper shortlist 2024.' The agencies/brands/campaigns digging deep, challenging norms, and pulling out gold. (Essentially they’re the ones making me say on the daily, “I wish I’d thought of that.”) 👉 Barbie: Okay, yes, it’s still the campaign everyone’s referencing, but it deserves the hype. It's a masterclass in aligning brand heritage with modern cultural relevance. 👉 Yorkshire Tea: Quietly doing what they do best—unapologetically owning their quirky, rooted-in-the-north identity. Their campaigns don’t just sell tea; they sell a sense of northern pride and belonging (and as an adopted northerner I wholeheartedly approve) 👉 Oatly: Controversial? Always. Memorable? Definitely. Their ability to spark conversations (and arguments) is what keeps them relevant. 👉 Volvo's "EX90 – For Life": As an expectant parent, this one hit differently. Telling the story of a pregnant woman narrowly avoiding a zebra crossing accident thanks to Volvo’s safety tech. It’s a masterclass in blending putting the technical innovation front and centre with raw human emotion and it made me teary. Winner. 👉 Adobe’s “Creativity for All” B2B campaign: A brilliant reminder that even in B2B, people—not products—are at the centre. They’ve reframed their tools as enablers of human creativity, turning what could have been a dry sell into something emotionally resonant and pretty damn purposeful too. The key takeaway? Whether it’s B2C or B2B, the best marketing this year has put people at the centre. Even in highly technical or complex sectors, the most compelling strategies have been the ones that connect with human emotion—sparking curiosity, joy, or belief. Here’s to more big ideas, bold moves, and brilliant strategies in 2025. Ideas leaning into creativity AND commerciality, with human nature at the heart and great strategy that isn’t just clever for the sake of being clever; it drives results too. What on your strategic shortlist this year? Let’s swap notes 👇

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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🎉 𝗣𝗿𝗼𝘂𝗱 𝗠𝗼𝗺𝗲𝗻𝘁 𝗔𝗹𝗲𝗿𝘁! 🎉 The MTM Agency has been recognized as one of the Top 10 Recommended Agencies in the UK by The Drum Recommends for the fourth consecutive year! A massive thank you to our incredible team and our client partners for their genuine feedback, trust, and unwavering support. 🙏 Check out more about The Drum Recommends: The Drum Recommends #DigitalMarketing #MarketingAgency #TheDrumAwards

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As part of our research in the lead-up to this webinar, we partnered with Opinium to explore consumer perspectives on the use of humour in healthcare. Without giving too much away, our findings helped understand where humour can be effectively applied, the contexts in which it should be used, and which types of humour might best convey a brand's message. Register here to learn more: The Power of Humour in Healthcare - https://lnkd.in/eUn9ew4X #healthcare #comms #communications 

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Sky Adsmart is just one of the many ways your business can enter into the proven effectiveness of TV advertising. BVOD for example also gives solid return and scalable reach. Talk to Alchemy Media Limited if you would like to learn more #mediaplanning #objectiveadvice #mediaexperts

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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A dragon accent favourite from BBC's latest advert: The power of an #accent should not be undermined - ⭐ Accents hold significant influence in #advertising, captivating and resonating with audiences on a deep emotional level. ⭐They evoke cultural connotations, triggering memories and #associations unique to each listener. ⭐Accents infuse #authenticity and #credibility into brand messages, fostering trust and rapport with diverse demographics. ⭐They inject personality and charisma into advertisements, making them #memorable and compelling.

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Tomorrow is World Suicide Prevention Day. And today marks the start of the next chapter in our campaign to unite the nation against suicide. Together, adam&eveDDB, the Campaign Against Living Miserably and ITV are launching Missed Birthdays. A campaign to draw attention to the fact that suicidality amongst children and young people is at a record high. 10 years ago, the single biggest killer of young people was accidents. Today it’s suicide. It has claimed the lives of 6,929 young people. Every single one of those lives is represented by a missed birthday balloon: a simple, powerful symbol of the hope, happiness and humanity that has been so tragically lost. It should make you angry. It should make you feel outraged. But it shouldn’t make you feel hopeless. Because we can all play our part in ending youth suicide, for good. Today, we aren’t asking you to donate. We’re not asking you to sign a petition. We are simply asking you to CARE. C: Check In with the young people in your life. A: Ask if they’re feeling suicidal. R: Remain close and remove them from harm. E: Escalate to emergency services - like CALM’s suicide prevention line or 999 - if necessary. To understand how to use CARE more, please visit care.thecalmzone.net Please share if you see fit; one conversation can be the difference between a life saved and a life lost. Today, tomorrow and every day after, we are #unitedagainstsuicide.

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