Surya Shanmugam

Are your leads slipping through the cracks? Get insider secrets to turn leads into loyal customers. Our latest eGuide, 'Lost in the Funnel: How Inefficient Lead Management Costs Marketers Opportunities' has insider secrets to:- The impact of inefficient lead management on business opportunities - Strategies for improving lead management - The importance of real-time marketing analytics vis-à-vis lead nurturing - Why real-time marketing data assistants are the next big thing in lead management. Get your copy now and start turning those leads into loyal customers. https://bit.ly/4cql2R1 #B2BMarketing #B2BLeads #MarketingStrategy

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Marketers… are you struggling with low conversions and poor performance from your paid media campaigns? 📉 Quit stressing and start converting using Unbounce’s Paid Media Experimentation Brief template. Use this step-by-step framework to plan, build, and optimize paid media experiments. This template will help you: 🚀 Launch and analyze experiments effectively 🧪 Structure paid media experiments in one place 💰 Maximize your marketing budget by running more experiments efficiently with less resources ➡️ Get the template here: https://bit.ly/3RwhODu

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Creating B2B SaaS content readers love is easy. All you need to do is: ✅Include tl;drs ✅ Do extensive research ✅Get insights from SMEs ✅Constantly provide value ✅Keep it clear and concise ✅Ensure there are no typos ✅Answer their key questions ✅Add visuals to make it digestible ✅Have a boatload of coffee on hand ✅Make sure you’re moving every hour ✅Complete a hero’s journey with your ICP ✅Consult the oracle to forecast future content trends ✅Meditate on your keyword strategy under a full moon ✅Live off the grid for 3 years and come back with a content playbook that changes your industry forever Repeat… Or you could just get dslx to do it for you. (Last four checkmarks may not apply) ---- #content #writing #tips

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Gone are the days of chasing vanity metrics like clicks! For today's data-driven marketers, traditional performance marketing's focus on clicks can be a major roadblock to achieving real campaign efficiency and ROI. Slide to check How & Why >>> Ready to ditch clickbait and embrace smarter performance marketing? Contact us today to discuss how programmatic strategies can transform your digital advertising! #programmaticadvertising #performancemarketing #digitalmarketing #datadrivenmarketing #ROI #Brands #Branding

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How to Nurture B2B Leads Using Drip Email Campaigns Building strong relationships with your leads takes consistent and personalized communication. Drip email campaigns are the perfect way to nurture B2B leads effectively. Here's how you can make the most of them: ✅ Segment Your Audience: Tailor your emails to address specific needs and challenges. ✅ Craft Engaging Content: Provide value at every stage, from awareness to decision-making. ✅ Automate Strategically: Use automation to send timely messages without losing the human touch. ✅ Analyze and Optimize: Continuously measure performance and tweak your approach to boost engagement. With the right strategy, drip campaigns can turn cold leads into loyal clients. Ready to transform your lead nurturing process? 📧 email [email protected] 💼 Powered by Leadify-B2B.

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Today’s B2B buyers are informed, independent, and moving fast. To stay top of mind, companies need to be visible and engaging across multiple touchpoints. A multichannel marketing campaign makes this possible by connecting with audiences on platforms like email, social media, search, paid ads, and beyond. This cohesive approach not only builds brand awareness but also enhances engagement and drives scalable growth. Ready to go multichannel? Read more about it here: https://lnkd.in/eam6dDfn Want to receive more valuable information like this weekly? Subscribe to our newsletter here: https://lnkd.in/ed8wRSmp

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🚀 Elevate your HubSpot game with our in-depth guide, "7 Habits of Highly Successful HubSpot CRM Users." Here’s why you need this eBook: 🔥 Streamline Contact Management: Learn the tricks to organise and access your contacts effortlessly, boosting your response times and relationships. 🔥 Harness Automation: Reduce manual work. We’ll show you how to automate repetitive tasks, saving you hours and increasing your productivity. 🔥 Use Analytics: Uncover the power of data. Learn how to interpret CRM analytics to make informed decisions that drive revenue. 🔥 Prioritise Customer Experience: Transform customer interactions into memorable experiences that encourage loyalty and referrals. Each section is packed with practical examples and actionable insights tailor-made to elevate your approach and dominate your market niche. Follow this link https://buff.ly/3Ac2cz7 and snag your FREE copy today! #HubSpot #CRM #BusinessGrowth #FreeEbook

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Here’s a unpopular truth about B2B marketing at an early stage vertical SaaS. 👉 Many teams deprioritize ICP (Ideal Customer Profile) build & iteration exercise. Either it's seen as too academic or as too ‘distant from sales reality’. This results in poor account targeting and slow sales pipelines. The workaround is to build Minimum Viable ICP. 👉ICP: An archetype of companies — where we have the best odds of winning & retaining. 👉Minimum Viable ICP: a 'good enough' ICP definition that: - Uses minimum building blocks - Yields relevant accounts with low deviation - Doesn’t need extensive search or over-engineering - Can be easily adopted by sales without overburden What are these minimum building blocks ? These are F-I-T signals: > Firmographic signals: firm level attributes matching our existing customers > Intent signals: Intent data blended with 1st party engagement data. > Trigger signals: industry, regulatory, firm level events that signal change and act as a forcing function for organizations to engage with solution universe. How do you approach ICP building ? Comment below. #ABM #B2BMarketing

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The Ultimate Guide to Content Marketing for B2B Companies : Unlock the power of B2B content marketing with our ultimate guide. Learn strategies, best practices, and tips to drive lead generation and business growth through effective content marketing. https://lnkd.in/dUrFhgb5 #Marketology #ContentMarketing #B2B

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𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗮𝗮𝗦 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Scaling a SaaS business can be challenging, but inbound marketing offers an efficient and cost-effective way to attract, convert, and retain customers. Here's how to leverage inbound marketing to grow your SaaS business. 1️⃣ Attracting the Right Audience with SEO and Content Marketing 2️⃣ Converting Visitors into Leads with Lead Magnets and CTAs 3️⃣ Nurturing Leads with Email Marketing and Automation 4️⃣ Delighting Customers for Retention and Upselling 5️⃣ Measuring Success with Analytics Inbound marketing offers a sustainable way to grow your SaaS business by attracting the right leads, nurturing them through the funnel, and ensuring long-term customer retention. Ready to scale your SaaS business? Let our expert marketing team take you to new heights! Contact The Orange Club for all your SaaS marketing needs. Your SaaS success is our mission! 💼 Let’s unlock your potential with data-driven marketing that delivers results. https://lnkd.in/dkW8Js-C #SaaS #SoftwareAsAService #CloudComputing #DigitalTransformation #MarketingAutomation #GrowthHacking #SaaSMarketing #theorangeclubagency

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Struggling to balance Scope, Cost, and Time in GTM content creation? The triple constraint of creating GTM content can be challenging. Balancing high-quality content with tight deadlines while covering all necessary topics is key to buyer engagement. So, how do you ensure that your content shines at every stage of the buyer's journey? Here’s the challenge: ⚡ Prioritize quality early to make a great first impression ⚡ Adapt content to fit evolving buyer needs ⚡ Know when to focus on speed vs. scope Partnering with 2Win can help you strike the perfect balance and build a robust GTM content strategy. https://lnkd.in/gyuc26zn #GTMStrategy #ContentCreation #BuyerEngagement #TripleConstraint #SalesEnablement #ContentMarketing

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Top 5 Email Marketing Essentials: 1. Craft compelling subject lines to boost open rates. 2. Segment your audience for targeted messaging. 3. Personalize emails to enhance engagement. 4. Optimize for mobile to reach users on the go. 5. Analyze performance to refine strategies. Avoid common pitfalls and maximize your campaign's success! 📧✨ Visit our website: https://lnkd.in/evYDa-aQ #EmailMarketing #DigitalStrategy #ChabotBusinessSolutions #ThisIsYourSign #marketingforenterprises #digitalmarketing #MarketingforSMB #marketingstrategy #marketingtips

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In today's competitive market, choosing the right CRM (Customer Relationship Management) software is crucial for businesses of all sizes. HubSpot CRM stands out as a popular choice, offering a

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People don't remember downloading your asset? ❌ Tired of low webinar attendance rates? ❌ Leads don't convert? ❌ Let's explore how you can advance your lead generation game ✔ Click below and claim your complimentary media plan 👇 #MyOutreach #WhereLeadsConvert #SalesAndMarketingUnited

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