Sumit Dutta

Its been a very informative and eye-opening journey, gaining valuable insights while completing this course with MMC Learning and CIM | The Chartered Institute of Marketing. Always learning and trying to stay updated on the latest trends in marketing the impact of advancements in AI. #MMClearning #CIM #AI #ProfessionalDevelopment

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📈Wondering how to measure the impact of your press release? Find out how press release analytics can help you understand the reach, impact and engagement of your news in this blog post 👉 https://brnw.ch/21wMJCz #pressrelease #analytics #prmeasurement

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I deliver on this great programme for innovative businesses. Have a look and see what it could do for and your business

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Electric cars meet electric ideas ⚡️ YOUR ideas. Develop record-breaking innovations for FIA Formula E with Google Cloud's generative AI in our London Hackathon. Sharpen your skills and innovate at the speed of AI →

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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We’re thrilled to kick off the journey to the Digital Trends Report 2025. This annual collaborative project between Finally Agency and Machinery & Manufacturing is all about uncovering the key marketing insights and strategies that will drive the manufacturing industry forward 🚀 Our survey is open now, and we’re already seeing some eye-opening responses. Are you a marketing professional or business leader in manufacturing? Your input matters, and the survey takes less than 5 minutes (7 quick questions!) 🙏 The link is in the comments—jump in and share your thoughts today! #Engineering #Manufacturing #Digitaltrends #Marketingagency

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report, published this morning, sees UK marketing budget growth hit a decade high 🚀 The Q2 2024 survey includes: 📈 Marketing budgets see strongest upward revision since Q1 2024 📈 Upward revisions to budgets across every main category 📈 Company-own financial prospects at strongest since Q3 2021 Chris Falconer, Group Managing Director, at McCann Central said: ‘It’s great to see the IPA’s Q2 Bellwether results showing an improved performance and a brighter outlook. For our part, we’ve certainly noted an increase in activity across all of our McCann Central offices and growing demand for key services particularly social, B2B, PR and Media. We’ve also had a busy first six months in terms of new business and, with some big wins under our belts, we are confident about the second half of the year.” Read More 👇 https://lnkd.in/ekprz6DZ #BellwetherReport

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15 Counterintuitive Tactics Smart Marketers Can Exploit | SXSW 2024 https://lnkd.in/dRp6epfP Inspiring keynotes are the bedrock of SXSW. While you wait for our SXSW London programme, delve into some inspiring keynotes from SXSW. Today, the thing that doesn’t make sense is the thing that can work best for marketers. Face it: Your customers and prospects don’t always make sense. Current brain science research shows they often act irrationally, making decisions that aren’t considered. Yet you can take advantage of certain counterintuitive tactics to get them to consider you. Discover exactly what they are in this eye-opening session. See numerous market-tested examples. And gain 15 fast, new ways to increase the response to your emails, ads, web pages, etc. These tactics may not make sense, but they do make money! #SXSW #SXSWLondon #MarketingTips #MarketingConference

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https://lnkd.in/ef2EaJQD Insight and Strategy Devising and delivering digital marketing strategies, from research to results. Our Research and Insight Capabilities ✅ Auditing of existing digital activity ✅Competitor analysis ✅Consumer and sector analysis ✅Audience profiling and persona creation ✅Keyword research and search intent analysis ✅The tone of voice guidance and messaging strategy All Insight and strategy services ✅Data-Driven Digital Marketing Strategy ✅Strategy and Planning ✅Research and Insight ✅Audience Research #strategy #marketing #business #digitalmarketing #branding #entrepreneur #success #socialmedia #socialmediamarketing #marketingstrategy #leadership #b #motivation #smallbusiness #design #management #marketingtips #entrepreneurship #growth #innovation #startup #advertising #goals #digital

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The most important thing in communication is hearing what isn't said. - Peter Drucker We do this best at Siliconchips Services Ltd. Contact us to find out more 👍 #publishing #journals #stm #openaccess #universities #publishingservices #copyediting #selfpublishing

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Especially focusing on personalized communication is a key asset in healthcare marketing.

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Search behaviour is transforming off the back of #genai and #digital maturity & Google is both threatened and working hard to transform its platform and #advertising services as a result of it. The flywheel effect of #ai on advertisers was in full display at the recent Google Marketing Live event in Syd this week and given there were 700 people in the room, interest is right up there. Yet #ai take-up is rightly being tempered by policy and concerns over #ethical, on brand usage in businesses that can stand up to Australia's tightening privacy laws as well as hearty consumer scepticism around transparency of how data is being used. Meanwhile, it was the very real, right now challenges of consumers finding a new rhythm of digital and in-person in retail, fitness shared by Officeworks & Les Mills International that I suspect will resonate most with marketers from our wrapup piece: https://lnkd.in/gAd96WGT

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💡 PR is a powerful tool to generate visibility but… …it’s also a crucial way to earn credibility and become a trusted choice for clients to engage with and purchase from. 👉 Swipe to reveal three strategies to achieve this. https://lnkd.in/e_wCNzS4 #PRstrategy #B2BTechPR #ModernPR

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Why subscribe to The SectorScope Briefing? To help spot future opportunities and build your business strategy. Subscribe for FREE https://ow.ly/RbPR50Ro0ZJ #Construction #IndustryInsights

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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Unpacking the IPA (Institute of Practitioners in Advertising) Bellwether Report, our Head of Enterprise UK, Alex Cheeseman, emphasizes the need for a deeper understanding of media effectiveness amidst a changing advertising landscape. Read more on Decision Marketing: https://outbra.in/3Qj7aiV

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