Craig Picton - Marketing and Lead Generation Specialist

Craig Picton - Marketing and Lead Generation Specialist

Nottingham, England, United Kingdom
1K followers 500+ connections

About

Are your social media efforts driving the sales and engagement your business…

Services

Articles by Craig

Contributions

Activity

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Experience

  • Sticky Bee Marketing Graphic

    Sticky Bee Marketing

    Nottinghamshire, England, United Kingdom

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    Derby, England, United Kingdom

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    Derbyshire, England, United Kingdom

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    Derby, United Kingdom

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    The Riverside Centre

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    Derby, United Kingdom

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    Derby, United Kingdom

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Education

  • University of Derby Graphic

    University of Derby

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    Activities and Societies: Christian Union

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    A 3D design course providing an overview on many areas and aspects of design, from graphic to interior, architecture product and furniture. The course insured understanding of the general design process through research initial inception, development, final creation and reflection stages.

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Licenses & Certifications

Projects

  • What fundraising challenge best suits your personality? - Lead Generating Scorecard

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    The Derby City Mission Fundraising Scorecard is a highly effective tool designed to help Derby City Mission assess potential fundraising partners and supporters. This interactive tool not only engages users but also offers valuable insights into how individuals can contribute to Derby City Mission's fundraising efforts.

    The scorecard evaluates users based on various factors such as their current involvement in charitable work, fundraising capabilities, their hobbies, interests and…

    The Derby City Mission Fundraising Scorecard is a highly effective tool designed to help Derby City Mission assess potential fundraising partners and supporters. This interactive tool not only engages users but also offers valuable insights into how individuals can contribute to Derby City Mission's fundraising efforts.

    The scorecard evaluates users based on various factors such as their current involvement in charitable work, fundraising capabilities, their hobbies, interests and skillset. Each participant is guided through a series of questions designed to explore their ability to fundraise for Derby City Mission.

    At the end of the scorecard, users receive a tailored result that highlights their fundraising strengths, areas for growth, and practical next steps for increasing their involvement. Whether they are seasoned fundraisers or new supporters, the scorecard provides a clear roadmap for how they can make a tangible impact. Giving them prompts as to which type of fundraiser they should attempt, such as an Adventurous, Athletic, Performance, Entrepreneurial or Servant Hearted effort.

    One of the most impressive aspects of this scorecard is its ability to foster deeper relationships with potential donors and supporters. By engaging participants with personalised feedback and action plans, Derby City Mission can more effectively convert followers into long-term supporters who are passionate about making a difference. 🙌

    The initial launch of this scorecard saw overwhelming interest. In fact, Derby City Mission had to pause the campaign shortly after it went live due to the sheer volume of incoming leads, giving them time to catch up with the followup.

    Overall, the scorecard exemplifies how a data-driven approach can unlock new opportunities for charity growth, turning interest into impact for a cause that truly matters.

Honors & Awards

  • Emerging Digital Star (Under 25) - Finalist

    Mainframe Derby

  • Union Honours (2016)

    University of Derby Students' Union

    I was 1 of 6 people in UDSU this year to be awarded the prestigious Student Union Honours, for my commitment to UDSU whilst at University.

Organizations

  • Student Member, Chartered Institute of Architectural Technologists

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