Simon Shah

Ever wondered how to optimise your marketing campaigns for better performance? A/B testing is a proven method to help you identify what works best—from messaging and subject lines to imagery. By comparing two variations, you’ll gain valuable insights to refine and elevate your strategies. In our latest eBook, The A-Z of A/B Testing, we offer tips on how to implement this method to help you launch new products and services with greater confidence, knowing your campaigns are optimised for results. 💡 Ready to dive deeper? Download our eBook today: https://lnkd.in/eRmWa6eg #ABTesting #MarketingStrategy #MarketingTips

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Whether you are new to channel partner acquisition or looking to improve your existing program, our eBook offers the knowledge and tools you need to succeed. In this Best Advice Guide. You'll discover: - How to identify the right channel partners for your business - The best practices for recruiting and onboarding channel partners - How to build and maintain strong relationships with your partners - The key metrics for measuring your channel partner program's success -Strategies for addressing common challenges in channel partner management Don't miss this opportunity to unlock your business's potential with effective channel partner acquisition. Download our eBook now and start growing your business today. #Channelpartnermarketing #CPM #b2bmarketing #Demandgeneration

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdKNZ0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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Q4 pipeline panic? One of the challenges we're hearing a lot from customers is getting sales opportunities back from a seemingly great database of companies showing intent. How do you identify the people who will make the buying decision from a list of high intent accounts? MQAs represent buying groups who are in buying mode, but without individual contact engagement, your SDR team can be left staring at a metaphorical map without a compass - where to start? In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need tackle this issue and convert these theoretical 'qualified' accounts into actual conversations. https://hubs.li/Q02TdFbV0 #revtech #demandgeneration #pipeline #intent #b2bmarketing #abm #demandmarketing #sales #conversion

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How Behavioral Insights Can Supercharge Your ABM Campaigns 

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Struggling to Track What Drives B2B Revenue? (We all have...) Forget complex models! Get clear & actionable data with just 2 easy steps: ✅ UTM Parameters (mastered in minutes) ✅ Strategic website form question This post unlocks the secrets to ditching the headaches and optimizing your marketing ROI! Read it now! #b2b #b2bmarketing #revenueattribution #marketingtips

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🎯 Looking to realise the power of Account-Based Marketing (ABM) in your organisation? Content drives ABM success, but to make it work, you need a solid plan. Without a clear strategy powered by the right tech, you risk putting in a lot of effort in for minimal return. Here's 10 rules for building a scalable ABM content strategy: - Define clear ABM objectives. - Anticipate and address obstacles. - Map out unique buyer journeys. - Customise existing content to fit each account. - Set SMART goals. - Automate workflows for personalisation. - Host targeted digital events. - Create tailored ads - Track engagement in real time. - Continuously analyse and improve Learn how these steps can help contract manufacturers reach the right prospects with high-impact content. #AccountBasedMarketing #B2B #MarketingStrategy #ContentMarketing https://hubs.ly/Q02Xvhg80

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Cambridge Marketing College asked our Director Clare Otridge to speak on their podcast talking about the market research process, what actionable insights actually means and how it can get marketers a firmer seat at the table. If you want a peak behind the curtain on what happens at Grounded Research, have a listen and let us know if you have any questions - we are happy to answer them! https://lnkd.in/eYZU_UB4

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Simple: Download our latest guide. Clean up your messy CRM data once and for all and find the meaning behind the numbers. Link in the comments.

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💫Unlock the secrets to crafting impactful press releases with expert tips from PR Newswire. Learn to create compelling headlines, engaging introductions, and concise, informative content. Elevate your press releases with well-placed quotations and multimedia elements, and conclude with a strong call to action. For a deeper dive into these best practices, check out the full article here ➡️ https://brnw.ch/21wLL65 #PublicRelations #PressRelease #PRTips

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