🐶 Simon Amor

I´m not a huge fan of advertising. There I said it. However, when advertising comes from good identity it becomes inmediately in a good (or even great!) ad. That is the case for Monzo. You don´t need to show money or be serious in order to talk about money. In fact you don´t need to talk about money or anything at all. You just need to define what do you wanna make people feel about your brand. Before great content, you need a great identity (aka you need to start with strategy). https://lnkd.in/e54TsygV

2

Can you predict which design will convert better in my side-project mobile app? My engineering partner and I have recently brushed the cobwebs off a suite of apps that we launched 10 years ago and are now constantly experimenting with a series of A/B tests across every part of our app. I’d like to hear which page you think will convert better and why. Here are some more details: 1️⃣ which page is better at converting customers to a free trial?  2️⃣ which page is better at converting customers to a paid subscription?  3️⃣ one or the other page shows up as a part of first-time onboarding and at random times when using the app. 🔵 Option A 👉 Provides the value proposition by listing in detail the features you get with a subscription 👉 Provides the savings you get with an annual membership 🟠 Option B 👉 Does not mention any explicit features other than you get all the features  👉 Does not show annual savings 👉 Instead of a list of value propositions goes step-by step into details of how the free trial works. What are your thoughts?

4

12 Comments

We visited London Tech Week to see how leading tech brands are turning up and presenting themselves in 2024. Despite AI being displayed on every surface there, I think it's fair to say that we can't rely on AI to do everything for brand and experience at events. Copywriting clearly pulled from ChatGPT. Pixelated imagery that hasn't been upscaled or artworked properly. Midjourney images printed 3m tall so you could see the weird squiggles it does in the detail. Branding in the tech world needs to be slick in appearance and flawless in execution. Your messaging needs to be simple and you need to stand out from the sea of blue. It's easy to be forgettable when everyone is saying the same thing and people notice the imperfections when it's not done right. Next time your brand signs up to an event, consider how AI can help but make sure you've got a team of experts that pay attention to the details. Or give us a call, YeahNice.

37

1 Comment

I was so energized by UX LIVE at Product Design Week in London last year and looking forward to taking part again this Nov! It will be amazing to reconnect as a design community and to share more thoughts on designing for the future alongside so many great speakers and leaders. One thing I keep thinking is that the future may actually be here NOW and already could be reshaping our user experiences. For a long time, we've had humans designing for humans based on what we think humans need and want, and now, we have AI starting to design for humans based on what AI thinks humans may need and want. This could be a shift from UX to what I call, AX (Artificial Experience) — potentially taking us from human-led to AI-led and from design thinking to artificial thinking. This rise of AX might be the beginning of how we may all become intertwined by these new Artificial Experiences. In the talk linked below, I dive deeper into what this means for us as humans and what I think may actually make us human — how that translates into designing for a better human experience in the midst of what may be artificially produced. Feel free to watch! Hopefully you will find some interesting insights, especially from comparisons between the timeline of UX and the timeline of AI, as well as between Jon Yablonski's Laws of UX and what AI came up with as the Laws of AX. And, join us at Product Design Week 2024 in London! More info here ---> https://lnkd.in/gNM-a2Rv Thanks to Luke Reed and the Iconic Agency team for this great event where we can discuss how we design today for tomorrow and giving us a platform to share all we are doing at bp to make this a reality. #TheFutureofDesign #RiseofAX #ArtificialExperience #UserExperience #ai #futurism #UX #design #ForHumansByHumans #AX #innovation #CreatedByAI #designthinking #artificialthinking #LawsofUX #LawsofAX #DesignTheFuture #sustainability  #bphxd #NetZeroUX #india  #PDW23 #UXLive #humansintheloop #ArtificialIntelligence #UXLiveLondon #OpenAI #London #technology #PDW24

91

1 Comment

Pete Heslop and I chatted Etsy, Kickstarter and all things Stripe Connect in the world of Marketplace Communities this morning. As big believers and advocates of Stripe Connect here at Steadfast Collective we can't not talk about how this tool is not only a developers best friend, but can elevate trust, enhance engagement, and drive loyalty among community members. In this webinar, Pete shared: 👉 How Stripe Connect simplifies payments and payouts for marketplace platforms. 👉 The importance of building trust through engaged communities, supported by Stripe’s secure and reliable infrastructure. 👉 How Stripe’s integration can boost your community’s efficiency and user experience. 👉 The importance of customer service and genuine engagement. 👉 The diminishing value of product reviews and how community engagement can restore trust in product recommendations. If you missed it, head here: https://lnkd.in/gCMYFq7k Our aim is to support those looking to start, grow or improve their online community. I hope you enjoy our little videos! #DigitalTransformation #CommunityPlatforms #StripeConnect #CommunityEngagement #CustomerTrust #Ecommerce

7

🤔 How can agencies harness AI to unlock new creative possibilities rather than just efficiency gains? 🤔 What will define those who thrive in this AI-driven landscape? Join us at the BIMA (British Interactive Media Association) AI November roundtable, where I’ll be hosting a discussion with Jules Love and Emma Wharton Love from Spark AI. We’ll discuss how agencies use AI to drive innovation, redefine the creative process, and stay ahead. 📅 27 November 2024 ⏰ Time: 10.00am-11.00am Key topics: 👉 Innovation vs. efficiency: why the long game matters 👉 Lessons from past disruptions and what’s next for AI in creative 👉 Practical steps for embedding AI into agency DNA If you have an hour free in the diary and would like to join us, please register here: https://lnkd.in/eGNU5f9W

12

1 Comment

Hey wonderful people, the Indie London newsletter recently went out to 805 founders. Read all about it here: https://lnkd.in/eBpV_HbP 💌 /// A special thanks to Notion: we’ve teamed up with them to bring the community an exciting offer – up to 6 months free, including unlimited AI. Notion helps projects extend their runway by consolidating multiple tools into one: docs, wiki, and project management. Sound like something you'd be interested in? All you need to do is fill in the form, select Ramen Club as a partner, then STARTUP4110P56140 as the partner code below. The team at Notion will do the rest: https://lnkd.in/eAgSs6c8 /// Also, reminder that IndieBeers is on 29th May, RSVP here: https://lnkd.in/e2Bpuu8n 👀

9

1 Comment

New work for a new week. Aria makes money move for their customers, at face value a pretty utilitarian concept. We were inspired to find the magic in this, creating a way to bring out the beauty in their offering, standing proudly apart from the typical fintech aesthetic. See how we did this in our latest case study. Link in comments. #branding #design #creativity #innovation #digitalmarketing #future #marketing

204

12 Comments

🚀 Exciting News! 🚀 Pleased to see the publication of our article, "Aligning with Consumer Duty to Enhance Customer Experience," co-authored with an amazing team. 🌟 We explore the FCA's Consumer Duty and its impact on financial services firms, sharing practical insights on integrating these principles into products and services for positive consumer outcomes. Key highlights: 💭 Understanding the FCA's Consumer Duty standards and deadlines 💭 How to treat, maintain and monitor vulnerable customers across journeys 💭 The articulation of harm, and it's treatment vs pain-points 👉 Read the full article here: https://lnkd.in/eKN5pkPt Thank you to my co-authors and contributors - Yasemin C., Alicia Fernandez, Sonal Galbraith and Peter Neufeld! 🙌 #ConsumerDuty #EYSeren #EY #vulnerablecustomers #FCAConsumerDuty

5

How might orgs like Monzo Bank help us save more money? Though we aspire to make good financial decisions, doing so is hard. “Behavioural Barriers” get in our way, stopping us from reaching our goals. We can't do this alone. If banks could better understand and protect us against the novel consumer environment we find ourselves in, we’d be much more likely to thrive. What could this look like in the future? --- Let me walk you through a groundbreaking Coglode behavioural concept, where we: 🚧 1 Identify Behavioural Barriers Highlighting some of the common behavioural barriers stopping us from saving money. ✅ 2 Overcome Barriers & Roundups Looking at how UK bank Monzo have used Defaults to overcome this and boost savings by 5x with their successful Roundups feature. ⛔️ 3 Expose a new $816bn Barrier Then, we look at some brand new research around refund psychology, and how this stops us from saving. 🔮 4 Introduce Monzo Refund Saver Finally, we dive into the concept itself, which aims to overcome this new barrier and build on Monzo’s existing work to supercharge savings. Enjoy, Jerome Coglode Founder --- 🎥 View a richer showcase of this concept: https://lnkd.in/epdFGQYu 💎 Read the Refund Effect (2024) in detail: Complete with walkthroughs, evidence, boundary conditions and more: https://lnkd.in/eKdJ3gCu --- This has been a real joy to put together. Big shout out to friends in the Monzo Product Team Adam, Jamie and Matthew. Laura, Julian, Diego, Lauren, Gonzalo, Patricia, Calypsa, Chris, Vitaly and Sameer, you might find this interesting. J #behavioralfinance #behavioraldesign #userexperience #monzo

46

12 Comments

Payment solutions that feel custom designed, even if they're white labelled? 👾 That's what I've been working on a lot lately with END Agency 💻 I talk about it a bit more here and why it's so important, especially when the primary need is the smoothness of the UX flow 👇 https://lnkd.in/dfpCu4S9

9

Design often has a low 'business maturity' perception C-suite care about: - efficiencies & profit - retention & acquisition - user expectations & reputation - conversion Here’s the thing Design cares about and can support all of these (or at least it should when leveraged correctly!) But we can't expect other to know that if it is not what they have experienced It’s on us to be more visible in the rooms we are in To show that we are not just a creative arm but a discipline that can have measurable impact Start by thinking about: - framing accountabilities based on what others actually care about - showing empathy for colleagues, other departments, execs and shareholders, not just users - dropping the Design jargon (or maybe even the word to start with) - pulling the right people into the process where it makes sense to demonstrate value We care about the same things at the end of the day We just need to make that clear in our conversations and actions! #Design #Leadership #DesignLeadership

36

22 Comments

Design often has a low 'business maturity' perception C-suite care about: - efficiencies & profit - retention & acquisition - user expectations & reputation - conversion Here’s the thing Design cares about and can support all of these (or at least it should when leveraged correctly!) But we can't expect other to know that if it is not what they have experienced It’s on us to be more visible in the rooms we are in To show that we are not just a creative arm but a discipline that can have measurable impact Start by thinking about: - framing accountabilities based on what others actually care about - showing empathy for colleagues, other departments, execs and shareholders, not just users - dropping the Design jargon (or maybe even the word to start with) - pulling the right people into the process where it makes sense to demonstrate value We care about the same things at the end of the day We just need to make that clear in our conversations and actions! #Design

95

33 Comments

Product Diaries - Episode 001 💥 As promised I'm here delivering the first update of many on our journey to building and launching our first product. Our/Us/We = me and Olivia Bedford Step one was always going to be speaking to our broad understanding of our market. In this case, Google Sheets users. 🤔 Why are we speaking to people this early? - Refine our target audience. Google Sheets has over 900mil users a month, not all of them will want to use our product. - As a result of the above, allows us to begin crafting our messaging from an early stage. - Gather insights into other products and processes these users have in place. - Meet new people, people who we might want to test our product down the line. - Very lightly see if there's interest in our broader product concept. 😐 Painpoint Recruiting users that are out of your network is difficult. If you manually do it, even offering an incentive doesn't tend to get people to give up their time. Any suggestions or successes you've had when recruiting for market research? 😍 Value Added The people who have given up their time so far have offered mega valuable insights so far. 😘 The Ask And here is where I ask you for help. Do you use Google Sheets day to day? Can you give me no more than 30 minutes of your time for a quick call? -- Hi 👋 I'm Victoria and I help people ideate, design and grow products. Let's work together! 💅 #productdesign #productjourney #googlesheets #freelanceuxui #startupgrowth #startupjourney #founderjourney

6

At Off Piste we cut to the chase, you have goals to achieve, we got your back. Here, we make our combined experience work in your favour, while sparing you the nonsense. Need to work on your own path to growth? Give us a shout! #growthmarketing #paidsocial #startup

6

🍑 Money never felt so Monzo 🍑 Monzo Bank launched its first above-the-line campaign in five years and I LOVE it. Why?... It shifts a traditionally left-brain, rational thinking sector into the right-brained realm of intangible 'feelings'. It's rare to see a banking brand equate financial decision-making with emotions, but Monzo does it exceptionally well. 💡 INSIGHT: Money management doesn't make people feel good. The campaign highlights the pain points, stress, tedium, and friction commonly associated with money management, positioning Monzo as the solution—effortless, exciting, and positive. The ad features a series of beautifully shot vignettes juxtaposing love and hate, anger to warmth, to the terrifying and enjoyable. (TV ad in the comments)

45

3 Comments

Case study: Tryb 🚀 Tryb (a monetisation tool for creators) was in need of a bit of a facelift so we worked together to create a new brand palette, modernise their existing website and level up their ad content creation. When it came to the hero section of the homepage, I felt as though they could be making way more of an impact, so we ditched the pastels and gradients and introduced bolder colours, bigger headings and full, clear product images. What do you think? Check out the full site for yourself at www.tryb.cc to see more! #graphicdesign #rebrand #branding #designer #designing

1