Shivi Jalota

Ensuring brands get bang for their buck is essential, especially to a decision maker with their eye on investment. With this is mind, some PR agencies guarantee coverage to their clients. With journalists choosing to prioritise what they want to feature, and with no control over this process, PR’s need to provide the right information at the right time to earn media coverage. So, can coverage be guaranteed? and if it can, should it be trusted to be high quality? Read the full article here https://bit.ly/3M3ESqg #PRinHR #PRadvice #PRresults #guaranteedcoverage #earnedmedia #journalism #HRvendor #HRsupplier #marketingtoHR #PRcoverage

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People get into PR for various reasons. We’ve put together the Agency or Client Side: Making the Move guide for young professionals looking to start or transition within the industry. Swipe to discover why some of the contributors to our guide chose this path. Get your copy of the guide here - bit.ly/TCAWPRDGuide Mafue Forchu, Basetsana Morekure, Irene Toyon, ANIPR, Toyosi Yusuff. #TheCommsAvenue #Communications

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Marketers, grab a cold one and hit the road this weekend with Closing Time. 🍻 The Closing Time vault is filled with oldies but goodies, so we've curated collections of past episodes for specific job roles across go-to-market. What's on tap for Marketers: • Proving Brand Awareness work to your CFO (with Dale W. Harrison) • Understanding & Harnessing Dark Social (with Shama Hyder) • 11 Marketing Initiatives for Startups (with Anna Furmanov) • Death of Marketing Attribution (with Rand Fishkin) • And more! Find links to all the episodes in this 6-pack and more: https://bit.ly/3Whnsg8

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The marketing world doesn’t stand still, so understanding the latest trends is vital. As we head into 2025, staying ahead of your competition means understanding the trends that will shape how your audience connects with your brand and making them your own 🌟 From the rise of AI-powered personalisation to the unstoppable force of short-form video, the year ahead is packed with opportunities to captivate and convert. But, knowing how to transcend the trends and take a market leading approach is tough! At the good way co., we help businesses cut through the noise, and identify the strategies that drive real results that deliver return on investment. Get ready for 2025 and contact us for strategic support by visiting www.good-way.co #MarketingTrends #DigitalMarketing #FutureOfMarketing #BoldBrands

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New Premium Placement Option for Ads on YouTube! 🤩 YouTube Shorts is now offering the opportunity to strategically place ads in top content categories such as entertainment and fashion. This means as a brand you can connect with your target audiences more effectively and boost reach within these popular niches.🌟 Whether you're looking to tap into the latest trends or engage with fashion-forward viewers, this new feature is a game-changer! 💪  #YouTubeShorts #Advertising #DigitalMarketing #Fashion #Entertainment #TrendyAds #ZCSocialMediaUpdates

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DID YOU KNOW? Instagram (Instagram) creators aged between 18 to 25 make up over 49% of the demographic, followed closely by 42% in the 26 to 35 age bracket, reflecting a youthful dominance in content creation, significantly influencing content trends and preferences • • • • • • • Biggbell | Instagram | Meta | @biggbell4business | @biggbell4creator #highlight_of_the_day #highlights #highlight #contentcreator #content #instagramcreators #biggbell #instagram #reels #instagramreels #age #group #creator #indiancreator #creatoreconomy #monetisation #reelsinstagram #biggbell4business #biggbell4creator #influencermarketing

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𝐎𝐮𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐖𝐨𝐫𝐝𝐬: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 ✨ Influencer marketing has become a powerful tool for brands, but with great power comes great responsibility (and strategy!). Here at Branding Council Organisation, we believe successful influencer marketing hinges on two key elements: 🌟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲:Partnering with influencers who genuinely align with your brand values and target audience. Forget mass followings, focus on engaged communities that trust their go-to influencer. 🔍 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Be upfront and clear about sponsored content. Let your audience know when an influencer is collaborating with your brand. By prioritizing authenticity and transparency, influencer marketing can be a game-changer for building brand trust and driving real results. 🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? We can help you craft a data-driven influencer marketing strategy that connects you with the right partners and achieves your branding goals. Let's chat! 💬"

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What are the PR Trends you need to know about for your 2025 Marketing Plans? Marketeers are always looking forward – so as we reach the peak of Summer here in the UK, the first draft of your 2025 Marketing Plans are no doubt well underway. As we all know, in media terms, Christmas starts in August! So, if your Q3/4 is all about battling out the budgets with Finance, you’ll want to be armed with the latest insider knowledge on why to invest in PR. Read our thoughts on 3 key forecasts and trends to consider for 2025 planning here: https://lnkd.in/err4AHCZ #PRtrends #PRAgency #marketingtrends #marketing #healthcarePR

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For companies looking to build a name for themselves, content marketing is a foundational component of success. Harnessing the power of content has become not just vital but critical in the digital age. Information flows freely and consumer behaviour changes quickly. Let's explore how content marketing affects organisations today and why you can't afford to ignore it as a tactic. Read more: https://lnkd.in/gpAjaJZ4 #marketingteam #marketingassistants #marketingsolutions

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Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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The Chartered Institute of Public Relations latest State of the Profession 2024 report identifies #AI as the biggest challenge facing the PR industry and the area facing the biggest skills shortage. Both in-house and agency teams are learning about the opportunities and risks GenAI tools present together. CCGroup believes that transparency between agencies and their clients is essential to promote best practice and avoid damaging surprises. Read Paul Nolan's blog where he underlines the importance of mutual trust in maintaining positive momentum in this rapidly evolving space. #ClientRelationships #GenerativeAI #Marketing #PR

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"70% of Marketers Struggle with Post-Festive Customer Retention: Time for a Strategy Rethink" A recent Economic Times report highlights a key challenge for marketers—70% of marketers face difficulties in retaining customers after the festive season ends. With the holiday surge behind us, how can businesses continue to engage and convert customers? 🔍 Here are some actionable strategies: • Leverage data-driven personalization to provide post-festive offers. • Build loyalty programs that keep customers engaged beyond the holidays. • Focus on consistent post-purchase communication to nurture lasting relationships. Marketers, it’s time to rethink your retention strategies. Let’s make the post-festive season just as profitable! 💼 #CustomerRetention #PostFestiveMarketing #MarketingStrategy #GrowthMarketing #DigitalEngagement

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How to effectively apply to a marketing agency: key tips! 🎯 Looking to break into the dynamic world of marketing and land a job at a marketing agency? 🌟 Here are some proven tips to help you stand out from the crowd and showcase your creativity: 1. Showcase Your Creativity in Your CV 📝✨ Your CV is your first chance to impress potential employers. Instead of a standard format, incorporate elements that demonstrate your skills and ideas—infographics, charts, or unique layouts can make a big difference! 2. Create a Video Application 🎥👏 Video applications are a great way to display your personality and skills in action. Prepare a short, creative video where you talk about yourself, your experience, and why you want to work in marketing. 3. Share Projects and Portfolio 💼🌐 Rather than just talking about your skills, show them in action. Share links to projects, campaigns, or work you've created. This is an ideal way to prove that you have what agencies are looking for. 4. Leverage Social Media 📱🔍 Your presence on social media can be a powerful tool. Regularly post content related to marketing, share your thoughts, and engage in industry discussions. This will showcase your involvement and knowledge in the field. 5. Be Open to Challenges 🌟💪 Show that you are ready to learn and grow. Marketing agencies often look for individuals who are flexible, open to new challenges, and passionate about continuously improving their skills. 6. Tailor Your Application to the Agency 🏢🎯 Each marketing agency has its unique values and work style. Customize your CV and cover letter to fit the specific agency, demonstrating how your skills align with their culture and needs. 7. Demonstrate Analytical Skills 📊🔍 Show that you have analytical skills and understand data. You can do this by sharing examples of analyses you've conducted or describing how you use data to make marketing decisions. 8. Highlight Team Projects 👥🤝 If you've worked in a team, showcase how collaboration contributed to project success. Describe your role, contributions, and how you helped achieve team goals. 9. Provide References and Testimonials 🗣️⭐ If you have references from previous employers, clients, or colleagues, don't hesitate to share them. Endorsements from people who can vouch for your work are very valuable. 10. Be Authentic and Enthusiastic 🌟🎉 Show your authenticity and genuine enthusiasm for working in marketing. Your passion and energy can be key factors in standing out from other candidates. No matter what your educational background is, the key to success is presenting your creativity and skills. 🌟💼 Good luck! 🚀 #MarketingAgency #CreativeApplication #CV #VideoApplication #Portfolio #SocialMedia #Growth #Challenges #Authenticity #References

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3 ideas for brand strategy We will share 3 important tips to create an effective brand strategy. 1. Targeted Content Marketing Identify your audience's needs, interests, and behaviours. Create engaging content that caters to their preferences. 2.Community Building and Engagement Encourage engagement and build a community around your brand through conversations, contests, valuable resources, and Q&A. 3.Cause Marketing and Social Responsibility Align your brand with a cause that resonates with your target audience and your company values. #BrandStrategy #ContentMarketing #CommunityEngagement #CauseMarketing #BuildYourBrand

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