Shelley Walsh

Have you ever had an unsolicited direct email from someone offering a free 'SEO audit', or you've been offered one from an agency in what feels like an attempt to open a door for a future sale opportunity? If so, then my latest article on my website is probably for you! Within my guide, I explain the differences between free & bespoke SEO audits, how free audits can do more harm than good, and 10 reasons why you should almost always get a bespoke SEO audit. #SEO #SEOAudit #Marketing #OnlineMarketing #SearchEngineOptimisation https://lnkd.in/eUZWwvhv

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I have been shouting about SGE for a while now. I have put together a logical guide to what it means for your website and how you currently do your SEO. #SEO #searchengineoptimisation https://lnkd.in/eJWN3buH

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Competition analysis is one particular part of completing an SEO audit that I really enjoy doing. Finding out what is making one site tick over another changes every time. But it is never just one thing - it's always a combination. Which is why an audit can be so important to help you understand your site.

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Can you teach yourself everything you need to know about SEO? The SEO industry is generally quite generous with the knowledge it shares, and you can find a lot online, BUT knowing what’s good and what isn’t is challenging This is where sites like buff.ly/37Aarnq can greatly help structure your education. But is this enough to be self-sufficient? I’d argue not The missing ingredient here is experience. Most SEOs get experience on the job, but for those learning, there’s no substitute for creating your own website and putting your skills to the test Most guides won’t teach you how to combine your knowledge and know what is most important and when. Prioritisation, communication, organisation (and more!) also make a great SEO. 

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Running a crawl and exporting the report is not a technical audit.... I've just got an issue flagged by a tool, and I pulled all the URLs for that issue and sorted them, and starting manually checking them.... Turns out, nothing needs to be fixed.... It's important to do manual testing before sharing recommendations with your clients! Also do not rely on one tool, and always double check. Manual testing is an essential part of a tech audit.

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🔍 Unlocking PPC Campaign Success: Key Audit Insights 🔍 When you’re running PPC campaigns, you might be wondering whether your budget is really delivering the results you want. A PPC audit can uncover hidden opportunities within your strategy. But, whether you choose to conduct an audit internally or you ask a third party to do it for you, what exactly should you be looking for to ensure that your audit provides everything you need? 🌟 Keyword Efficiency: Are you targeting the right keywords? It's about quality, not quantity. Identify underperforming keywords and discover untapped opportunities. 🗝️ Ad Copy Effectiveness: Your ad copy is your first impression of your business. Analyse performance to ensure it's compelling, relevant, and aligned with your audience's intent. ✍️ Conversion Tracking: If you're not accurately tracking conversions, you're flying blind. Ensure your tracking setup is flawless to make informed decisions. 🎯 Bid Strategy Optimisation: Are you getting the most out of your budget? Evaluating your bid strategies can uncover cost-saving adjustments without sacrificing visibility. 💰 Landing Page Relevance: The journey doesn’t end at the click. Ensure your landing pages are optimised for conversion, providing a seamless and engaging user experience. 🛬 A comprehensive PPC audit is not just about fixing what's broken; it's about strategically optimizing for peak performance. Want to know more about what you should be looking for in a detailed audit? Take a look at our latest blog: https://lnkd.in/epMHypjD #PPCAudit #DigitalMarketingStrategy #PPC #AdPerformance #MarketingOptimisation

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🔗 Focus Keyword Optimisation for SEO: Where to Place Them on Website Pages 🔍 Optimise your website for SEO by placing keywords strategically: 🏷️ Title tag 📝 Description 🌐 URL 📄 Page content 🖼️ Images 🔗 Anchor text Read the full blog post for detailed tips:

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How many case studies do you need on your website? 99% of the websites I look at get this wrong They have product or service pages on their websites. They may include a few case study excerpts on those pages – usually far too low down the page, and usually not directly related to the specific service/product being offered. Think like your potential customer who is looking at your product or service page. They’re thinking: How GOOD are you at this? They’re looking for a bare minimum 6-9 case study excerpts that: 1.  Are very prominent, high up the service or product page. 2.  Briefly introduce case studies specifically related to the service or product on offer. 3.  Have an additional ‘See More Case Studies’ type button that they can click and it opens up even more case study excerpts. They’ll see all that evidence of service/product-related work done for clients, and they’ll stay engaged with your website. Want to know more detail on this?  If 10+ people comment ‘More’ below then I’ll post a link to a website page that takes you through this in much more detail, including the psychology behind it.

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In his latest article on the Majestic blog, Brian Bowers dives deep into the ever-evolving world of SEO, answering the burning question: Are external links still relevant in 2024? Spoiler alert—YES, they are! Despite the rise of AI and new ranking signals, backlinks remain crucial for boosting your site’s visibility and authority. Brian draws parallels between SEO strategies and training for the Olympics, emphasizing that a balanced approach—including smart external link strategies—is essential for staying ahead. 📈 Ready to power up your SEO game? Click to read the full article! 👇 #SEO #LinkBuilding #DigitalMarketing Are External Links still relevant for SEO in 2024? https://lnkd.in/gxnvxeRT

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New blog post published on Page Speed and SEO with handy tips for you (or us) to optimise loading speeds, compress images and rank higher. SEO Audits cost £200 with a full report for you / us (or another company) to action. https://lnkd.in/e5FtE7et

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Want to know why I hate the word canonical? Or why I think most SEOs are a bit up themselves? Or more importantly, why I think educating and not gatekeeping is the best thing all round for SEO? Of course you do, and thankfully so did Jack Chambers-Ward of Candour, so he spent an hour letting me prattle on, and here's the result: https://lnkd.in/eTTrXsz6 You can also get it where you get your podcasts - search 'Search with Candour podcast' to find all the links.

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WordPress 6.6 may affect other add-ons/page-builders so ensure that your site does not auto-update to WP 6.6. Test on a Staging site - and have an Exported back-up - before updating. Don't rush to update and then throw your Cornetto upwards. #WordPress

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"Optimised website using SEO best practices" ❌ If this sentence is in your CV in needs to be REMOVED Clients want detail They want to understand how you think What strategies you've used Why you've used them Did it work? If not, what did you do to fix it? Using a vague sentence to try and cover 4 years of work at a company is not going to land you an interview Especially in the current job market Talk facts & figures ✅ On the lookout? Drop me a message for new roles 🤝

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Another great talk from Will Critchlow at this mornings brightonSEO on the mysteries of Googlebot and Search Console data and how it can be used in SEO Testing to provide really interesting insights #seo #seotesting #seoexperiments #googlebot #searchconsole #brightonseo

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Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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