Aisha Owolabi

🚀 Ready to create successful email marketing campaigns? Check out our blog to discover effective top tips to increase engagement. Learn how to: 🎯 Define your target audience 🚨 Write engaging subject lines and content 📲 Optimise for mobile 📈 Analyse performance Read the full blog to boost your email marketing strategy and drive better results today → https://buff.ly/3yjNBkA Sign up to our newsletter to get industry insights just like this straight to your inbox → https://buff.ly/4d88X3b #emailmarketing #emailcampaigns #mobileoptimisation #emailmarketingstrategy #emailmarketingtips #miramarketing #digitalmarketingtips

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Ever felt like your buyer personas are just not cutting it? They're supposed to be the backbone of your marketing strategy, yet something seems off. Here's a deep dive into why that might be happening and how to fix it. Lack of Detail: Your personas might be too superficial. Are you focusing solely on demographic information? Remember, understanding psychographics is equally crucial. What motivates your buyers? What are their pain points? Static Profiles: Markets evolve, and so do customer preferences. If your buyer personas are set in stone, you're likely missing out on new trends and changing behaviors. Revisit and revise regularly. Ignoring Feedback: Are you incorporating customer feedback into your personas? Direct insights from your audience can highlight discrepancies in your current personas and offer opportunities for refinement. Overcomplication: Sometimes, in our quest to cover all bases, we create too many personas. This can dilute focus and complicate strategy. Aim for a balance between detail and manageability. Misalignment with Content: Your content strategy must align with your personas. Are you creating content that truly resonates with them, or are you missing the mark? In a twist, consider this: Maybe the problem isn't with the personas themselves but with how we perceive their role. Instead of viewing them as static targets, think of them as dynamic, evolving guides. Your marketing strategy should not just aim to fit these personas but also to grow and adapt with them. Let's not forget, the essence of effective marketing lies in understanding and connecting with your audience on a deeper level. Perhaps it's time to shift our focus from crafting perfect buyer personas to fostering genuine relationships with our audience. #BuyerPersonas #MarketingStrategy #AudienceEngagement #ContentMarketing #DigitalMarketing

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Ever felt like your buyer personas are just not cutting it? They're supposed to be the backbone of your marketing strategy, yet something seems off. Here's a deep dive into why that might be happening and how to fix it. Lack of Detail: Your personas might be too superficial. Are you focusing solely on demographic information? Remember, understanding psychographics is equally crucial. What motivates your buyers? What are their pain points? Static Profiles: Markets evolve, and so do customer preferences. If your buyer personas are set in stone, you're likely missing out on new trends and changing behaviors. Revisit and revise regularly. Ignoring Feedback: Are you incorporating customer feedback into your personas? Direct insights from your audience can highlight discrepancies in your current personas and offer opportunities for refinement. Overcomplication: Sometimes, in our quest to cover all bases, we create too many personas. This can dilute focus and complicate strategy. Aim for a balance between detail and manageability. Misalignment with Content: Your content strategy must align with your personas. Are you creating content that truly resonates with them, or are you missing the mark? In a twist, consider this: Maybe the problem isn't with the personas themselves but with how we perceive their role. Instead of viewing them as static targets, think of them as dynamic, evolving guides. Your marketing strategy should not just aim to fit these personas but also to grow and adapt with them. Let's not forget, the essence of effective marketing lies in understanding and connecting with your audience on a deeper level. Perhaps it's time to shift our focus from crafting perfect buyer personas to fostering genuine relationships with our audience. #BuyerPersonas #MarketingStrategy #AudienceEngagement #ContentMarketing #DigitalMarketing

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Are you ready to transform your content marketing approach? Tune into the latest episode of Earning Ears, where we sit down with Will Richards & 🚀Gemma Clancy from Overnight Success to discuss the power of leveraging and compounding in content creation. ⭐ Discover why tapping into existing audiences and embracing the steady climb of consistent growth can be game-changers for your B2B business. 💼 Join us as we explore the art of not just grabbing, but genuinely earning your audience's attention. 📣 Don't miss these insights – your strategy could hinge on the wisdom shared in this conversation. 💡 #EarningEars #ContentMarketing #B2BStrategy Episode available now! 🎧 Subscribe to the show: https://lnkd.in/g9RGZAFf

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When it comes to measuring how well your content performs, the terminology can get confusing. Here's a guide to the terms and metrics commonly used to gauge the effectiveness of content. https://bit.ly/3vIzG3G #websitedevelopment

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Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness with Hootsuite 's blog here 👉 https://ow.ly/OZoh50TMcOl #SocialListening #BrandAdvocacy #BrandAwareness

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Our new report, 'Building an Effectiveness Culture in Agencies', proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working, with greater success charted across all key business areas. Looking at the specific benefits, the report reveals that those agencies with an effectiveness roadmap score 19% higher for Effectiveness Culture than those who don’t have one (8.0 v 6.7), and that the improvements in the areas of Focus and People are even higher: * Focus is 32% higher (7.9 v 6.0) because the roadmap helps create buy-in and alignment across the agency to the effectiveness approach * People is 39% higher (8.1 v 5.8) because it helps create leadership support, which enables greater collaboration between teams, supporting training on effectiveness tools, and brings increased learning and development opportunities For the full findings: https://lnkd.in/eeqRfsH4

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75% of marketers drive better ROI with visual content. Learn what visual marketing is and why more than 70% of companies invest in visual marketing strategies. https://wsd.ke/79vf9p #VisualContent #VisualMarketing #VisualMarketingStrategy #VisualContentMarketing #BrandAwareness #UserGeneratedContent #UGC #VideoMarketing #MarketingPerformance #OnlineEngagement #SocialMedia #WordPressMaintenance #WPSupport #WebSoftDevelopment

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Audience Personas: What are they and how can they help you? 🤔 Personas are a semi-fictional representation of your ideal customer, built on research and real data about your existing customer/service user base. It’s not just about knowing your audience, it’s about truly understanding them as after all, the better you know your audience, the better you can serve them! Check out our blog post which delves deeper into the importance of personas: https://lnkd.in/eRnFEfjU

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New blog: How to optimise for B2B content. Discover our tops tips from our in-house content team. #b2b #contentstrategy #contentwriting

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Google's new "AI for Marketing Engine" framework summarises the essential actions you can take to both start and scale with AI across your marketing. Not only is this a valuable read for brands looking to do more with AI, it also provides a great overview of the type of work XPON is doing as both a Google Marketing Platform & Google Cloud partner https://lnkd.in/gJs9vXay #AImarketing #marketingtransformation #GoogleMarketingPlatform #GoogleCloud

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Is SEO dead? Long live AEO! 🚀 Answer Engine Optimisation (AEO) is reshaping the future of digital search. In an age where users demand quick and precise answers, AEO positions your content right where it needs to be, giving your brand a competitive edge in an ever-evolving digital landscape. Did you know? • 73% of users leave a site if they can't find answers quickly. • By 2025, voice search is projected to make up 50% of all online searches. Our latest insight article dives into understanding user intent beyond keywords, optimising your website for voice and conversational searches, and how to craft high-quality, structured content that stands out. 👉 Read the full article here: https://lnkd.in/esm3mCrv #AEO #SEO #DigitalMarketing #B2Bmarketing

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📅 Are you planning your Q2/Q3 comms? 🌱 Whether you're writing for customers or colleagues, there are lots of ways to find fresh & interesting content ideas to keep your audience engaged. ⭐ Check out our 5 top tips for creating a killer content calendar: https://lnkd.in/ekJyMGrj #B2C #InternalComms #EditorialCalendar #Copywriting

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I just recommended a great and very practical book on advertising persuasion (Hidden Persuasion by Marc Andrews) to a colleague and thought I'd share it. This a great reference point for tried and tested psychological tactics to improve the persuasiveness of you marketing and advertising campaigns. Tactics are graded in terms of effectiveness and difficulty to execute, with great case studies and it's really beautifully presented. This is a great book and I wish I had written it! The book is available on Mighty Ape: https://lnkd.in/gJ2-Eg_p If you end up buying this book, that should be proof enough that it works and if you don’t, you should totally throw your copy in the bin 😂 #marketing #digitalmarketing #marketingtactics #persuasion #advertising #stormimc #hiddenpersuasion #adcampiagns #marketingcampaigns

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Why have separate systems for all your marketing communications when you can do it all from not only from one platform - but from one campaign canvas! Whether it be a one-off campaign, or a behaviour triggered automation, you can create multi-channel workflows across channels from one screen and split channels based on customer actions from the previous schedule for ultimate engagement 🙌 Want to see it in action? Let us show you how our campaign manager can be the single solution for all your channels ➡️ https://hubs.ly/Q02QVZQ10 #emailmarketing #emaildesign #marketingtech

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🎯 Looking to realise the power of Account-Based Marketing (ABM) in your organisation? Content drives ABM success, but to make it work, you need a solid plan. Without a clear strategy powered by the right tech, you risk putting in a lot of effort in for minimal return. Here's 10 rules for building a scalable ABM content strategy: - Define clear ABM objectives. - Anticipate and address obstacles. - Map out unique buyer journeys. - Customise existing content to fit each account. - Set SMART goals. - Automate workflows for personalisation. - Host targeted digital events. - Create tailored ads - Track engagement in real time. - Continuously analyse and improve Learn how these steps can help contract manufacturers reach the right prospects with high-impact content. #AccountBasedMarketing #B2B #MarketingStrategy #ContentMarketing https://hubs.ly/Q02Xvhg80

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