Joanna Moss

Success often comes from unconventional pairings - by thinking outside the box, you can gain a competitive edge and craft marketing campaigns that resonate deeply with your audience, turning simple ideas into extraordinary results.

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In a crisis, is it better for Comms to be fast? Or accurate? On this week's episode of the WordBirds Podcast, Roberto Munoz (Fannie Mae, HSBC, Tesco) says being fast is important but being fast and then having to walk it back hurts more than making sure you have your message straight. Thoughts? Fast or fully accurate? Where do you land? Listen to the whole discussion at: https://lnkd.in/ee5u_Kak

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Some insightful and interesting points of view here.

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Tomorrow I’ll be speaking at the B2B Marketing Conference in London! 🎤 Join me for my session titled 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗪𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 where I'll delve into the essential metrics and strategies for effectively measuring brand impact and driving growth. I’m looking forward to sharing insights, engaging with fellow marketing professionals, and exploring innovative ways to elevate B2B brands. See you there! #B2BIgnite #MarketingLeadership #BrandSuccess #MarketingMetrics #LondonEvents

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How marketers can benefit from online co-working: a new blog post from The Chartered Institute of Marketing:

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Currys plc, a leading British electronics retailer, is setting an example for marketers by expertly leveraging Gen Z and millennial #socialmedia trends. This recent example, with over 8 million views and more than 600,000 likes, demonstrates that aligning your strategy and content with what resonates with your target audience—while ensuring relevance to your products—is not only achievable but impactful. By embracing humor, relatability, and a deep understanding of the cultural moments driving engagement on Gen Z-dominated platforms, Currys has successfully transformed its brand identity. It's no longer just a tech retailer but a cultural participant that connects with younger audiences on a personal level, building both loyalty and brand affinity. #currys #retail #marketing #advertising

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When you bang on about the importance of video to the team enough, it's only a matter of time before you have to get in front of the camera yourself! It's fun going behind the scenes 👀 #DataCreation #MarketResearch

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Cambridge Marketing College asked our Director Clare Otridge to speak on their podcast talking about the market research process, what actionable insights actually means and how it can get marketers a firmer seat at the table. If you want a peak behind the curtain on what happens at Grounded Research, have a listen and let us know if you have any questions - we are happy to answer them! https://lnkd.in/eYZU_UB4

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Introducing ALF Insight, the award-winning sales tool here to make new business easier. 🤝 Join some of the biggest media owners in the UK using ALF’s leads, data and insights to hit their sales targets. 🎯 👉 ‘Helps open up discussions with potential clients and generate leads and revenue’ - JCDecaux 👉 ‘ALF has become my newest best friend at work’ - Clear Channel 👉 ‘I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.’ - Bauer Media 👉 ‘Saves me hours of work as it allows me to find relevant contacts with ease.’ - Hearst 👉 ‘I use ALF everyday, easy to use and so useful to get real market knowledge.’ - Channel 4 👉 ‘A valuable resource tool for business development.’ - ITV 👉 ‘Great tool to use, and the support is excellent’ - News Corp 👉 ‘We have used ALF for less than 8 weeks and got a direct booking with a direct client’ - DOOH Media 👉 ‘A must have subscription for anyone in media.’ - Fandom 👉 ‘Without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers.’ - Stream Publishing Want to get in on the action? Get in touch to find out more. ➡ https://lnkd.in/ev8GY8hm #mediasales #adsales #advertising #insight #newbusiness #businessdevelopment #salestool https://lnkd.in/erjSMCvW

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Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

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I posted this late on Friday last week - clearly either really crap timing on my part (more than likely) or everything is sweetness and light in the land of #B2Bmarketing as there was virtually no reaction (mmmm…) What I’m surmising is that: 1. Marketing and sales alignment across the B2B landscape is in rude health 2. GTM strategies should focus only on short-term sales activation initiatives - why bother with brand? 3. It’s all about lead generation Am I right? 😂 Seriously though, would love to glean some thoughts and opinions from you professional practitioners out there. How can the lessons from luminaries like Les Binet and Peter Field be taken onboard by B2B brands? How might this impact the effectiveness, ROI and revenue outcomes for organisations in the longer term? #MarketingEffectiveness #GTMStrategy #Brand #RevenueGrowth #CRO #CMO

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It’s crucial for clients to consider their role in driving change and successful partnerships if they are going to create dial-changing work with their agencies. Many marketers, however, lack formal training in agency management, which can lead to: ❌Reactive firefighting ❌Inefficiency ❌A repetitive blame culture. Discover how our Upskill programme can put an end to these issues and help orchestrate success by contacting Vicky Gillan, or click the link below. https://lnkd.in/ebqgT5CH

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Consultants, how handy would it be to have carefully selected consultancy marketing tips delivered straight to your inbox each week? 📩 Subscribe to our newsletter and you’ll get exclusive access to current marketing tactics and insights, all curated by our team of consultancy marketing experts. Sign up and catch the next edition this Sunday ⏩https://lnkd.in/etZDahkN #ConsultancyMarketing #MarketingNewsletter #MarketingTips

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Television is no longer the single main source of news for UK adults, as new research shows that online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. But recently published findings from the UK's Ofcom annual study into how UK adults access news shows that 71% of adults now do so online, compared to 70% for TV, marking a generational shift in the balance of news media. The big driving factor is the increasing use of social media for news. More than half of UK adults (52%) now use platforms such as Facebook, YouTube and Instagram to access news, up from 47% in 2023. Once the dominant feature of the peoples daily news diets, the reach of TV news in the UK has gradually declined in recent years, and fell sharply from 75% to 70% last year. https://lnkd.in/eZHiC-qq

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What's stopping you from launching your very own Account Based Marketing programme? Too little time? No internal buy-in? Not really sure where to start? We tackle the big barriers and offer up simple solutions in our latest blog! https://lnkd.in/eT6VcrAw #abm #accountbasedmarketing #b2bmarketing #marketingblog

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Ready to see a real return on your marketing investment? There's not long to go until our webinar, ‘The ROI-led marketing strategy for your consultancy’. This is your chance to learn a framework that’s proven to drive real results, no matter where your consultancy is on its journey 🚀 This isn’t just another webinar - we’re diving deep into practical steps you can take to transform your marketing strategy. We’ll bust a common myth: why focusing on CxOs might be hurting your ROI. Plus, we’ll guide you on which channels are worth your time and effort for the best possible returns. If you’re a member of The Consultancy Growth Network, you’ve got a front-row seat - just accept the invite in your calendar. If not, consider joining TCGN to gain access to this session and more opportunities to fuel your growth. Time’s running out - don’t wait to register 👉 https://lnkd.in/eBpiC5yK #ConsultancyGrowth #ROImarketing #ConsultancyMarketing #TCGN

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