Sebastien Lepez

Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Every brand has a story to tell. Let us bring yours to life through captivating advertising design. From eye-catching visuals to compelling messaging, we'll help you create lasting impressions that resonate with your audience. Visit 🌐 imageconcepts.co.uk or 📞 call us at 01423 900590 to learn more. #imageconcepts #webservices #graphicdesign #websitedesign #ecommercewebsites #marketing #logodesign #advertisingdesign #marketingmaterials #digitalconsultancy #professional #rightimpression #qualityprinting

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A brand stretch too far? Continuing on the topic of brand stretch in this week's blog, David Taylor explores Sainsbury's decision to exit banking and refocus on its core business. Reflecting on the importance of balancing both size of prize and ability to win. https://lnkd.in/ehEUr-vY

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Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

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In today’s crowded market, creating a standout brand is more important than ever. A strong brand isn’t just about a logo; it’s about building a lasting connection with your audience. 🤝 This CIM | The Chartered Institute of Marketing article explores insights shared at the CIM Wales Branding Forum, where industry experts discussed the essential elements of brand development. Want to find out more, check it out 👇

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Shoutout to CMO’s, Marketing Heads, Creative, Media & Digital Agency Leaders out there Learn, Network and Engage with Advertising & Marketing Leaders at the Festive Marketing Camp, a platform to connect and discuss possible ways for maximizing the outcome of Advertising and Marketing efforts as you step into the busy Festive Season. Follow the link in comments to share Speaker & Topic Recommendations #FestiveMarketingCamp

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Think being the best marketer in your business is enough to get you on the board? Not according to our ‘Building the Board-Ready CMO in B2B’ report ❌ The reality is, you also need to be the best marketer at finance, operations, law, and more – a fact supported by board investor and ex-CMO at Salesforce, Doug Bewsher. In other words, you have to develop your ‘T-shaped skills’. Find out how to do just that by downloading the report here: https://lnkd.in/eqvXxcTG #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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🎯💼TRANSFORM YOUR ADS INTO GOLD WITH DIGITALDUDES.NET💼🎯 Throwing money at ads isn't fruitful, maximising ROI through precision is. Step into a world where every pound fosters measurable growth! Our winning formula: 🔍 TARGETED CAMPAIGNS: Laser-focused strategies ensure your campaign strikes its mark. 💰 BUDGET OPTIMISATION: We redefine affordability, squeezing top value from every penny spent. 🔄 NEVER 'SET-AND-FORGET': Constant tweaking ensures peak effectiveness. Discover the art of paid acquisition with DigitalDudes.net. Let's craft your success story together! #DigitalDudes #ROI #PrecisionMarketing #MajorGains

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Know Thy Keystone in the arch of Business Empire👇 Nowadays, the consumer expects or even demands a relationship which makes them feel understood, recognised and appreciated. By brands showing their commitment to the relationship via signalling of shared values and an overt desire to forge deeper emotional connections with consumers, they can forge ‘brand commitment’, where the brand feels like the right choice every time and the relationship is symbiotic and mutually beneficial. This, for us, is the new face of marketing & loyalty. #branding #brandmarketing #brandstrategy #brandcommitment #branddevelopment #marketing #entreprenuers

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🌟 What if creating high-quality content was as easy as having a conversation? I recently had the chance to chat with Peter Winick on the Thought Leadership Leverage podcast, where we explored this very idea. We discussed the journey behind Queue, an AI-powered platform designed to help experts transform everyday conversations into impactful thought leadership content. ✨ Key Insights from Our Conversation: 1. Unlocking Hidden Value: Every conversation is a goldmine of insights, but many experts struggle to turn those into consistent content. We talked about how Queue’s AI, “Jessica,” helps bridge that gap by turning brief chats into ready-to-use content. 2. Staying True to Your Voice: One of the biggest challenges in content creation is maintaining authenticity. We shared how Queue ensures that the content feels genuinely yours, reflecting your unique style and expertise. 3. Empowering Consultants Across Industries: Whether you’re in marketing, finance, or any other field, we discussed how consistent, authentic content can set you apart and keep your audience engaged. 🎧 It was a great conversation that dives into the real challenges and solutions for thought leaders today. If you’re interested in how AI can simplify your content creation process, check out the full episode >> #ThoughtLeadership #AI #ContentCreation #Podcast https://lnkd.in/eEx5VvG7

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A dragon accent favourite from BBC's latest advert: The power of an #accent should not be undermined - ⭐ Accents hold significant influence in #advertising, captivating and resonating with audiences on a deep emotional level. ⭐They evoke cultural connotations, triggering memories and #associations unique to each listener. ⭐Accents infuse #authenticity and #credibility into brand messages, fostering trust and rapport with diverse demographics. ⭐They inject personality and charisma into advertisements, making them #memorable and compelling.

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Trying to predict and then plan for peak right now is a massive challenge for brands with a really volatile environment to contend with. Todays news adds another layer of complexity with GfK’s consumer confidence index reporting the biggest drop in over 2 years despite a steady climb upwards since Jan - this juxtaposed with what looked like some positive winds into peak with July and August seeing sales climb makes forecasting fun… So what to do? * Take stock on the degree to which your data previously has tracked against these indicators - big news headlines can spook but equally doesn’t translate to hitting everyone’s bottom line. * Consider more so how this plays into messaging - frivolous words such as splash out are not the best fit right now for sentiment - work with the culturally narrative. * Sail with the headwinds - Ensure your performance media budgets in particular have the right, and tailored, ROAS thresholds in place and ensure your agency is enabled to take advantage of flexibility to maximise volume when consumers, not forecast phasing says so. Still confused? 🤯 We are running an event on peak and achieving the right marginal gains at our London HQ MSQ in Oct. Numbers are limited but if your interested drop me a message and I’ll see if we can squeeze you in!

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The Power of Influencer Marketing in Niche Markets Influencer marketing can be incredibly effective in niche markets, where targeted endorsements resonate deeply with specific audiences. At Seek Social, we specialise in connecting brands with the perfect influencers to maximise impact and engagement in your industry. Our tailored approach ensures your message reaches the right people through trusted voices. Don't miss out on niche opportunities—partner with us to amplify your brand's reach and influence! Ready to leverage influencer marketing? Contact us today and let's connect you with the ideal influencers for your market! https://seeksocial.co.uk/ #InfluencerMarketing #SeekSocial #NicheMarkets #BrandAmplification

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Rediscovering Profit: The Marketing Mistake Everyone Makes From my talk with Seb Mackay on Brand, in a world obsessed with volume, marketers often neglect the core principle of profit. Join us as we explore the UK marketing landscape and discuss why being a true profit center is crucial for brands' success. Let’s shift the focus back to what truly matters! #Marketing #Brand #BusinessGrowth

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