Sean Taylor

Ever wish that top-performing blog post or video could magically multiply into fresh content pieces for every channel? Say hello to HubSpot’s Content Remix—your new content creation sidekick! With this tool, you can easily turn a single blog post, video, or whitepaper into a multi-channel campaign that reaches your audience wherever they are. 📢 ✨ Why Content Remix is a Game-Changer: 🔄 Save Time & Effort: Repurpose one idea into many formats without starting from scratch. 🤖 AI-Powered Consistency: Breeze AI maintains your brand’s unique voice, so every piece feels like you. 📲 Multi-Platform Reach: From social snippets to email teasers, effortlessly keep your content fresh across channels. Curious how Content Remix can boost your workflow and expand your reach? Head to our blog to see how this tool can simplify your content strategy! 👇 https://bit.ly/3ZgABH9

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Welcome to the party, collab posts 🥳 Over the weekend, TikTok launched their new collab post feature and it could be a game changer for brands on the platform 🤔 We've seen how beneficial they can be on Instagram for reach, growth and credibility 📈 Our client Eyelash Emporium Pro tested the new feature out on TikTok over the weekend with makeup creator Ami Charlize and the video generated over 350,000 views, over 40,000 engagements and over 1700 people taking part in the competition...totally organic 🤤 Buzzing to see how this feature evolves in the future and how it helps brand accounts 😍 Antler Social #tiktokagency #tiktok #tiktokmarketing #tiktoktips #tiktokstrategy

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This week on TrueGroup Agency Meets... Ben Collins and Patrick Lambert sit down with the incredible Sasha Jeppesen, Head of Content & Creative at Charlie Oscar! 🚀 Sasha shares her journey from agency life, working on big campaigns, to catching the startup bug and moving to London. Now, she leads the content and influencer department at Charlie Oscar, helping brands grow without sacrificing their brand identity. What You’ll Walk Away With (Besides a Smile): ⚖ How to balance brand strategy with performance marketing 👉 Tips for navigating a career shift from agencies to startups 💹 Why traditional brand channels are still vital for growth Bonus: Sasha reveals the most overrated marketing trend—spoiler: it’s all about influencers! 😆 👉 Watch here: https://lnkd.in/eXBVCYuk 👉 Listen on Spotify: https://lnkd.in/eZ9WA-3p P.S. Got a burning brand strategy question? Drop it below! 🔥👇 #Podcast #MarketingMagic #SashaJeperson #CharlieOscar #ListenNow #BrandPower #GrowthHacks

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Empower your creative agency with Connect + Insight from Extensis! ✨ Monitor the font usage across your team, track spend, and manage licensing expiry effortlessly. Uncover unlicensed fonts, avoid legal issues, and optimise costs with valuable usage data insights. Elevate font management in your creative agency with Extensis: https://lnkd.in/e62ZdpiK #CreativeAgency #FontManagement

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🕵️‍♂️ Steal our top performing pitch template. Swipe for the breakdown of a real pitch we sent to journalists, that got us coverage in every outlet we sent it to 👇 - Daily Record (DR 81) - The Scottish Sun (DR 76) - Scottish Daily Express (DR 63) - Glasgow Times (DR 73) - Edinburgh News (DR 83) - East Lothian Courier (DR 61) #digitalpr #linkbuilding #seo

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The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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I love it when brands do sexy PPC. Great example here of using: 1️⃣ Audience data 2️⃣ Location data 3️⃣ Copywriting skills To make their ad relevant and effective. Reminding me (a customer) that I don’t need to use Splitwise Inc. when I have Monzo Bank! The use of site links, that are relevant and enticing is a fantastic touch. Great example of how even a fairly dry subject, can be a chance to upsell your customer. The only way to stand out on the SERP is an effective ad - don’t forget that!

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Milestones achieved, and we’re only getting started! 💪 🔹 50% ICO completed with 56 days of powerful insights. 🔹 Website traffic surged to 181K. 🔹 4M+ reach across all social platforms. 🔹 Trending as the #1 topic with 1,500 publications and 800K+ reach. 🔹 OOH ads reached over 107K with private events, marathons, and billboards. 🔹 50+ influencers featured MFEV, driving massive engagement. 🔹 Overall reach: 10M+ achieved! We’ve come a long way, and the best is yet to come. Stay connected for more updates! 🌟 #MFEVGrowth #CryptoCommunity #BlockchainSucces

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Sales of Instagram and Facebook adverts soared this spring, delivering a surge in profits for parent company Meta. In the three months to June, revenue rose to over $39bn, up 22% year-on-year, while profits jumped to nearly $13.5bn. Key Highlights: Revenue: $39bn (+22% YoY) Profits: $13.5bn Major investment in AI projects $1.4bn settlement in Texas over user data issues Meta's CEO Mark Zuckerberg highlighted a "strong" quarter, with the company's AI system on track to become the world's most used AI assistant by year-end. Despite Reality Labs losing $4.5bn, Meta's strategic ad placements on Reels led to rising impressions and ad prices, contributing to this financial success. Looking ahead, Meta expects to spend up to $40bn on AI development this year, with continued high spending in 2025. The company's global workforce is now at 70,799, down from a peak of over 87,000 in 2022, with plans to increase headcount by the end of 2024. Meta's strategic moves and investments in AI and Metaverse developments position it well for future growth. #Meta #AI #FacebookAds #InstagramAds #ArtificialIntelligence

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VouchedFor grew its subscriber base by 400% since 2020 & was acquired by Fintel at the end of 2023. Their MD Alex Whitson reveals how 👇 - Quality over quantity for avoiding "brand terrorists"  - How a test of the power of "free" unlocked growth - Brand and Direct response channels singing together - A Staircase approach to onboarding customers - Hiring the best people by scrutinising every part of referencing And obviously a bit of reminiscing about those early Haymarket Media Group days 😂 #marketing #growth #fintech 

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This week's content nuggets... Fresh drop of the finest content bits that may be useful to you and your business. Particular highlight this week is Katriona O Sullivan’s book Poor, so powerful a read. Podcast: Business Wars Every great business rivalry like adidas vs Nike, XBox vs Playstation, Gucci vs Louis Vuitton and so much more are covered here. Stacked with great lessons on strategy, product development and marketing. Check here: https://lnkd.in/eJkZ6BQv Book: Poor - Grit, courage and the life-changing value of self belief The most moving book I’ve ever read. Katriona O'Sullivan’s childhood was chaotic, filled with neglect and abuse. At age 15, she became pregnant and ended up homeless. The complexity of such struggles, and her articulation of all the ebbs and flows, is something else. Incredibly powerful read. Check here: https://lnkd.in/e7W9SNZp Documentary: The Imagineering Story Fascinating behind the scenes look at the little known design and development center of The Walt Disney Company, to discover what it takes to create and build Disney theme parks around the world. Check here: https://lnkd.in/eNzvaTRZ Music: Nas - Illmatic I was in NYC this week, and Illmatic got rinsed walking whilst walking the streets, the perfect accompianment to the invigorating surroundings, what a stone cold classic. Check here: https://lnkd.in/eGZnC_8Z TikTok: Peak Post   November is almost upon us meaning silly shopping season in the world of retail & ecomm. I posted earlier in the week about the various growth levers to execute against in order to smash peak this year, worth sharing again. Check here: https://lnkd.in/etFZEYYX #book #podcast #tiktokmarketing #ecommerce #retail

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🚀 Proud Moment: SearchGPT still ranks Marketing Mavens among Glasgow’s top marketing agencies – big shout-out to Whitewall Marketing, Blacktide Marketing, and Maguires for making the list too! 👏 Lately, I have read claims that ‘Google search is dead,’ but that couldn’t be further from the truth. While tools like SearchGPT offer personalised insights, they still depend heavily on search engines like Google and Bing to source relevant, accurate information. The shift is real – but it’s not the end; it’s a call for smarter strategies. 🔎 What’s likely to change? Google Ads might feel the impact as AI changes how people search. That’s why creating quality, SEO-friendly content matters more than ever. People are looking for depth and authenticity in what they read, so content that connects – and follows good SEO practices – is what will really make an impact. As things move fast, our focus remains the same: helping clients get results. While trends and tools evolve, it’s quality content and a strategic approach that drive genuine impact. 💼 Let’s keep creating content that matters. #MarketingMavens #BestInGlasgow #SEO #ContentMarketing #SearchGPT #DigitalMarketing

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An insightful read as always from Will Page in Music Business Worldwide (MBW) on the tricky festival landscape. ‘Consumers in the UK spent just over GBP £2bn on live music and £2bn on recorded music, taking the total spend in 2022 to £4.1bn. That was up by almost a billion on pre-lockdown 2019. Impressed? Now add another £700m in spend across 2023 – 10% growth in recorded and a reported 24% in live – and we’re soaring towards £5bn (£4.9bn, see below). Not only that, music’s share of consumers’ ‘recreational’ wallet in 2023 rose to 3.3%. In other words, music’s getting a bigger share of a fatter wallet.’ https://lnkd.in/ewGGvQ2B

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Multi-million pound funding boost for home-grown video game developers More than £3 million of government funding has been awarded to emerging video game developers and start-up studios to help them scale their businesses and create the next British gaming hits. 22 rising star video game studios receive awards from UK Games Fund £3 million worth of grants to help companies get games in development ready for market Funding awarded as part of government plans to grow creative industries by £50bn by 2030 Grants of up to £150,000 from the UK Games Fund (UKGF) will help 22 high-potential games companies hire more staff, secure publishing deals and unlock more private investment. The funding has been awarded to companies across the UK including GLITCHERS, a Bafta-nominated studio that has used video games to teach children about money and help scientists fight dementia. Their grant will help them develop The Last Eden - a first-person game set in the rainforests of the Congo Basin where players can track wildlife guided by real-world experts.  Meanwhile Triangular Pixels, another Bafta-nominated studio known for their innovative virtual reality technology, will use their Content Fund grant to develop Unseen Diplomacy 2 - a VR spy game where players can turn their living rooms into real-life assault courses. As part of the Creative Industries Sector Vision launched last year, the government invested an extra £5 million in the UKGF to establish a new Content Fund - focused on getting UK games in development ready for market - taking total government investment in the UKGF between 2022 and 2025 to £13.4 million.  In 2023 the UK video game consumer market was worth £7.8 billion*, more than doubling its value since 2013. Some of the world’s best-selling video games have been made in the UK, including Tomb Raider, the Grand Theft Auto series, Little Big Planet and Lego: Star Wars.  Alongside the Content Fund, UKGF continues to award grants of up to £30,000 to upcoming video game developers and early-stage studios to help them turn their drawing board ideas into working prototype games and showcase these to investors. UKGF also supports graduate talent development through its DunDev and Tranzfuser programmes.  UK video games companies can still apply for grants from the remaining portion of the £5 million Content Fund. https://lnkd.in/eDqr8cXv .

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🛠️ Ideas Stuck in the Mud? Let TalkingBrands.ai Pull Them Out! 🛠️ Got great ideas that just can't seem to get traction? It's a common problem. 🔑 Tip: Use TalkingBrands.ai to analyse your ideas. Our AI and expert team turn your stuck concepts into dynamic, engaging content. Ready to get unstuck? Visit www.talkingbrands.ai today! 🚀 #ContentCreation #AIWriting #TalkingBrandsAI #Creativity #Marketing

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Where is AI heading next? 🤖 A few months ago, our founders, Guy Remond and Gary Fletcher got the inside scoop at the Abundance360 Conference, the biggest AI event in the world. And we’re sharing it all on our podcast, alongside Georgia Kirke, Founder at ClioBooks.ai and Carl Castledine, Founder at Away Resorts Ltd. In our latest podcast episode, produced in conjunction with ClioBooks.ai, we explore: ✍️ How AI can create a year’s worth of marketing content in hours. ©️ AI’s potential pitfalls, including copyright issues. ⚒️ The impact on human creativity. 🤖 Futuristic innovations like neural implants, 3D-printed houses, and robots helping the elderly. Catch the episode here: https://hubs.li/Q02CqFkF0 #FastGrowthFunding #VentureStudio #Innovation #EHEVentures #TechFunding

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Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

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“… 80% of creatives are spending time on tasks that are not creative…” It’s a damning stat, but such is the direction of travel. The demand for content is only growing. The good news is, there’s a solution: automation. As proven by Emily Latham and the team at Channel 4, who used automation to relieve their creatives of repetitive and boring tasks - freeing them up to do what they do best: create. Read the five big takeaways from our recent conversation: https://lnkd.in/eWebsuG8 Watch Emily's episode of Automation Innovators: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

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Did you know that almost half of TikTok users who bought a cinema ticket did so within a day of seeing a film advert on TikTok? That's right! A whopping 49% of users made their purchase within 24 hours of seeing an ad on the platform. What's the key to successful film campaigns on TikTok? It's all about creating content that's native to the platform. Studios engage with the community and fans by letting them stitch and duet film clips, using creators to drive relevancy and endorsement, and highlighting the theatrical scale of each title through live moments with their stars on the red carpet. TikTok is truly a unique space where entertainment advertisers can connect with their audiences and drive action. As the film industry continues to evolve, it has so much to gain by leveraging TikTok's unique co-creating fan community when it comes to promoting films. If you're interested in learning more, check out this unique research piece based on 12 theatrical campaigns in the EU conducted by Liveramp together with TikTok: https://lnkd.in/dipnjyZf or read Vievo Media's research on how participation from fans drove the box-office success for Dune: Part 2 as reported in Variety VIP+ here: https://lnkd.in/d3xWmjN3

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