Sarah Yam

🎵 Are You Ready to Unlock the Power of TikTok for Your Business? 📈 TikTok isn’t just a platform for fun videos; it’s a vibrant space for brands to connect with audiences in a fresh and engaging way. But are you tracking your efforts effectively? Here’s why TikTok tracking is a game changer: Understand Your Audience: Gain insights into who’s watching your content and what resonates with them. 👀 Measure Performance: Track key metrics to see which videos perform best and why. 📊 Refine Your Strategy: Use data to adapt your approach and maximize engagement and conversions. 🚀 If you want to harness TikTok’s potential and take your marketing to the next level, let’s connect! I’m here to help you set up tracking that delivers results. #TikTokMarketing #Tracking #DigitalStrategy #AudienceInsights #BusinessGrowth #LetsConnect https://lnkd.in/gVwwTGCX

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In 30 days, we got 27 meetings for a B2B tech company (~ 60 people) in 3 APAC markers (5 steps we followed) 👇 Before October 2023, My client top 5 challenges: 1- Rely on inbound leads 2- ~55% of their inbounds were not ICP. 3- They were sending 20+ cold emails/week 4- 3 farmer sales team 5- Couldn’t get their ICP data (90k+ SMEs in APAC) Here’s the 5 steps we followed to generate 1 lead/day: Step 1: What sales strategy to implement? Success in outbound = planning 7 key information to formulate a sales strategy: 1- The Revenue target 2- Annual Contract Value 3- The average number of contacts/account 4- The average activities/account 5- Average show rate 6- Average qualified rate 7- Average close rate Those 7 answers tell us the number of accounts/people we need to reach the targeted revenue - - Step 2: Square their ICP Knowing our client’s Ideal Customer Profile (I.C.P.) / Buyer Persona is the top 2 info of our onboarding 6 criteria to define an ICP/Persona: 1- Demographic info 2- Challenges 3- Goals 4- Buying behaviour 5- Communication preferences 6- Value prop alignment - - Step 3: Focus on Sales-intents: Our client solution replaces 1 specific tech position in SMEs 1 way to know that a SME could potentially need that solution is by tracking what SMEs are hiring for this position. By scrapping job boards, analyzing and summarising the job descriptions of the profiles we know exactly the needs of those SMEs We can then reach out to the right person with the right message at the right time - - Step 4: Calibrate their ICP/Persona 1- Gauge the number of accounts/contacts to target 2- Estimate the available data per account/contacts As step 1 tells us how many accounts/people we need to reach the targeted revenue, We evaluate if the number of accounts/people found versus the ones needed are matching. - - Step 5: Write intent-driven cold email sequences 7 steps-blueprint to send terrific cold emails in 2024: 1. 1-3 word subject line 2. 5th grade language 3. 1st line: an observation 4. What’s in it for the prospect 5. 50-75 words 6. Generates emotions 7. Soft Call-to-Action Send the cold emails you would like to receive. Don’t over complicate it. - - Results: - In 30 days - 368 emails were sent - 203 emails were opened - 28 emails got replied - 456 cold calls were made - 27 meetings were scheduled - - PS: If the above resonates with you: - You're part of a revenue team - Post-revenue (> 1 M/y) - Existing branding ( ~10-20 inbound leads/w) - Sell to SMEs - Target: Singapore, Hong Kong, Australia - Avg ticket size: 5-figure But you don’t have the resources to make outbound work DM me 'Multichannel'. We'll chat and I'll get you details Happy Monday A.

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Most content creators want to break free from relying on brand deals and start selling digital products. Here’s the exact roadmap: 1. Create Content – Keep doing what you’re best at. 2. Provide Value – Focus on helping your audience. 3. Build an Offer – Package your knowledge into a product. 4. Add a CTA – Guide your audience to the next step. 5. Use a Lead Magnet – Channel your audience into a funnel. 6. Sell Your Product – It’s time to monetize. Need a step-by-step guide? 👉 Free resource here Remember, the key is to focus on creating value and guiding your audience through the process.

In this discussion, Wave Wyld offers a comprehensive exploration of TikTok's trend culture, illustrating how adapting and personalizing trending content can become a powerful tool for engagement and brand differentiation. Wave emphasizes that true success on TikTok comes from not just participating in trends but reshaping them to reflect your brand's unique voice and values. From the excitement of dance trends to the creativity of POV challenges, each trend offers a unique opportunity to showcase innovation and connect more deeply with your audience. Utilize resources like TikTok’s Creative Center and Creator Search Insights to stay ahead of the curve and make informed content choices that resonate and captivate. Are you ready to leverage TikTok trends to elevate your brand's presence? How do you balance staying relevant with maintaining authenticity in your social media strategies? 🔗 Full Episode: https://geni.us/jWCK0 🔌 Powered by Ecamm: https://geni.us/dfWdqPG Get 15% off your first payment with promo code JEFF15. #TikTokTrends #SocialMediaStrategy

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Great overview video on performance marketing. Couldn't help but think about how performance marketing is a dying art (note I said art, not science) in Southeast Asia, caused by: 1) Emerging markets leapfrogging into ecommerce marketplaces where most of the marketing channels (Shopee Ads, Lazada Ads) are more simplistic, 'black box', and 'set and forget'. 2) Traditional performance marketing channels such as Meta and Google Search moving towards more automated campaigns powered by AI (Meta Advantage Plus, Google Performance Max) which are increasingly also 'set and forget' and opaque. In the next 5-10 years, the performance marketing practice as we know it in SEA will be just like in China -- non-existent. I have yet to come across a Chinese 'performance marketer' in a system where most people have been downgraded to media buyers. On the bright side, for those organizations that are able to hang on to and continue to cultivate this discipline, it's an incredibly powerful competency to have in your tool box, especially as everyone else moves to 'self driving'. https://lnkd.in/g9ffXxGw

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If you run a supplement brand, here's how to boost your conversion rate by 2-5%. We worked with over 15+ supplement brands such as Gloryfeel, XbyX, Sheko and more... Here are 5 psychological findings you can leverage: 1.Sticking with trust pays off- Customers derive satisfaction from being associated with a reputable company for years. They value brands that they perceive as trustworthy and reliable. 2.Repeat Purchases and Recommendations- Many reviews speak to repeated orders and willingness to recommend the brand to others, indicating a strong sense of customer loyalty and sharing products. 3.Value for Money- There is a significant concern about the price-value relationship. Consumers often compare prices with other platforms (e.g., Amazon) and express sentiments on fairness and affordability. 4.Trust and Assurance Seekers- These customers value trust and competence. They need reassurance about the product's efficacy and the company's reliability. 5.Boost your health, naturally- Focus on the health benefits of supplements, positioning them as essential for maintaining or improving health naturally. The learnings from reviews are like gold. It is where users share their conscious and subconscious concerns and needs. Applying these tactics across your brand (Website, Ads, Offers) to elevate your brand. Don’t forget to test as what works for a brand might not work for yours. ____________________________________ Comment any niches/industries you want me to do next! ♻️Repost because sharing is caring, and it supports my free content! #ecommerce #pet #shopify #conversion

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[COURSE EARLY BIRD OFFER] 2 Days to grab the $100 off deal Tired of seeing your emails get lost in crowded inboxes? It’s time to stand out. “𝘐 𝘤𝘢𝘯 𝘵𝘰𝘵𝘢𝘭𝘭𝘺 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵 𝘞𝘪𝘦𝘩𝘢𝘯'𝘴 𝘤𝘰𝘶𝘳𝘴𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘢 𝘭𝘰𝘵 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘪𝘥𝘦𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘦𝘮𝘢𝘪𝘭 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴. 𝘐𝘵 𝘵𝘢𝘶𝘨𝘩𝘵 𝘮𝘦 𝘵𝘰 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘵𝘰𝘰𝘭𝘴 𝘢𝘯𝘥 𝘈𝘐 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦 𝘵𝘢𝘴𝘬 𝘦𝘢𝘴𝘪𝘦𝘳 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵.” Shirley Mae Japay Email Marketing Growth Partner —---------------- 🎁 EARLY BIRD SPECIAL OFFER! $299 for lifetime access. Use code EARLYBIRD at checkout. Link to the course: https://lnkd.in/dr5bad8Y

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7 takeaways chatting with SEO strategist, April Cheong 1. Be super specific who your clients are 2. SEO is a LOT of work. Focus on the 20% that gets you 80% results. 3. Match search intent and you'll win in SEO. 4. Don't mass generate content with AI 5. Put yourself in the searcher's shoes. 6. Don't neglect SEO. Even if you get all sales from paid ads. 7. Don't try to do everything alone. SEO has been monumental for me. It kickstarted my first business, a music school. Funded my wedding. And more... Among every traffic source, SEO has got to be one of the best – provided you get it working.

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Complete TikTok Ads Guide For SMMA In 2024 Let’s be real for a second. As an agency owner, Meta is my bread and butter. But it drives me CRAZY sometimes. Spending huge amounts of time and money, trying to figure out the algorithm and what it “likes”. All those restrictions… And when I don’t play by Meta’s rules, I’m banned before I know it and I can’t work. If you feel the same, I’ve got some great news for you. There’s a new kid on the block… TikTok Ads. Think about it. Today, people spend at least 2 hours a day on TikTok. For younger people, this is much more. Let me sum up real quick, what’s great about TikTok Ads: Fairly easy to use. More cost-effective than Facebook Ads. So, get better results, pay less. No crazy restrictions Want to learn how to run these? Check out my new video, in which I give you my Complete TikTok Ads Guide For SMMA (2024). This will be a long video, so get your pen, get your paper… …and let’s get it done. What will be discussed? Understanding the TikTok algorithm iOS restrictions, and how this affects TikTok How to choose your budget with TikTok Choosing audiences for TikTok Ads Setting up your first TikTok Ads campaigns The method of load-balancing ads for ultimate performance With this video, you should be able to launch your first TikTok Ads campaigns and get them profitable for your clients. Let’s get the (TikTok) party started! - Stefan P.S. If you want my in-depth cheat sheets (with instruction videos) for TikTok Ads, join this free community and send me a message. 

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Content Marketing Vs Content Communication Finding the sweet spot between Content Marketing and Content Communication isn't just a balancing act, it's an art! Why ? Because you're not just selling a product; you're weaving a narrative that educates, engages, and converts So how to do both effectively? Drive Sales with Content - Highlighting Benefits  -Address Pain Points -Tell the Audience that why only YOU can do it - Clear Call to Action While  Educating Your Audience - Sharing Knowledge - Address Issues  - Building Trust While Drawing A Connect - Interesting facts/ memes/ daily habits - Try connecting with what the audience connects with Balancing education and sales isn’t just possible—it’s powerful. So focus on  providing value while driving conversions for a strategy that boosts trust and your bottom line! #Marketing #Sales #ContentStrategy #ContentMarketing #BusinessGrowth #Conversion

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Why I Said No to All the Inquiries for Growee ?? A week ago, I launched my branding agency, Growee, and as expected, I received an overwhelming response from past clients. But here's the thing – Growee isn't your typical agency. We're a team of proven specialists, each excelling in their unique niche – whether it’s content creation, marketing, or brand strategy. Our promise? We don’t just provide services – we build brands from the ground up...You do nothing but sit back and watch your brand grow, evolving into something powerful. That's why I turned down every offer and am still searching for the right startup to partner with. We’re not here to take on every project – we’re here to transform those truly ready to make the leap from business to brand. If you believe your startup has what it takes, let's talk! 📈

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How to become a Super-Productive Solopreneur (the right way): → Spend rent money on latest productivity app → Become obsessed with your morning routine → Travel to: Silicon Valley, Bali, Chiang Mai (tell everyone about it) → Decide which 'hustle mantra' is best (and do anything to be seen ONLY living by that mantra) → Rent a co-working space with a ball pit (only $500 per hour!) → Become a productivity guru → Convince yourself that everyone else is wasting time → Drink only bulletproof coffee with grass-fed butter → Act busy (delusional self-importance is the BACKBONE of solopreneurship) → Swap your laptop for a standing desk treadmill → Say that 'everyone talks about work-life balance' → Then pretend like you don't need sleep (like I said, being completely delusional is key here) →Talk about your 10x growth, randomly, to everyone you meet → Start every sentence with 'As a disruptive entrepreneur' → Write an e-book (doesn't matter what it's about) → Create a fake mentor relationship or rivalry → Be insanely staunch on productivity hacks you don't actually use (note: hacks MUST generate high engagement) Then after that it's easy. Take all networking opportunities that come your way. The industry isn't important. And finally announce that you are NOT a workaholic (because the best way to be a super-productive solopreneur is to pretend like you're not) Trust me, as someone who is incredibly successful and time-efficient: This is the right way to become a super-productive solopreneur. P.S. happy hustle🚀

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🌟 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬 𝐟𝐨𝐫 𝐌𝐚𝐱𝐢𝐦𝐮𝐦 𝐈𝐦𝐩𝐚𝐜𝐭! 🚀 In the dynamic world of social commerce, TikTok Shop has emerged as a powerhouse for businesses looking to captivate audiences and drive sales. Here are some savvy tips to ensure your product listings shine brightly on this vibrant platform: 📸 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: Capture attention with stunning, high-resolution photos and engaging videos that showcase your products from every angle. Think bright, eye-catching visuals that make scrolling fingers pause! 📝 𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐂𝐨𝐧𝐜𝐢𝐬𝐞 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬: Craft product descriptions that are as clear as crystal. Use bullet points to highlight key features and benefits. Remember, simplicity is key—keep it straightforward and customer-focused. #️⃣ 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬 𝐚𝐧𝐝 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Boost discoverability by using trending hashtags and relevant keywords. Think like your customers—what would they search for? Incorporate those magic words into your listings. 🎥 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐕𝐢𝐝𝐞𝐨𝐬: Dive into the power of video! Create short, snappy clips that demonstrate your product in action or share customer testimonials. Add captions for that extra oomph and call viewers to action! 📢 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐂𝐚𝐥𝐥-𝐭𝐨-𝐀𝐜𝐭𝐢𝐨𝐧𝐬 (𝐂𝐓𝐀𝐬): Guide your audience with irresistible CTAs. Whether it's urging them to swipe up, shop now, or explore more, make it compelling and time-sensitive. Create urgency! 🌟 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟: Show off your happy customers! Highlight positive reviews, ratings, and user-generated content to build trust and credibility. Let your satisfied customers do the talking. 📊 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐞: Keep your finger on the pulse! Use TikTok Shop's analytics to track views, engagement rates, and conversions. Learn from the data and continuously refine your strategy for even better results. 🚀 Ready to boost your TikTok Shop presence? These tips will help you stand out, connect with your audience, and drive those sales! Embrace the power of TikTok Shop and watch your business soar. Let's make waves together in the world of social commerce! #TikTokShop #SocialCommerce #EcommerceSuccess #DigitalMarketing

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What slows you down: Building ICP's Calling on experts Waiting on creative Waiting for approvals Writing creating briefs Getting brand sign-off Researching audiences Responding to client briefs Handling multiple revisions Struggling with creative strategies Ingesting client information manually Comparing the voice of the customer 🟣 Wooshii𝗔𝘀𝘀𝗶𝘀𝘁 Radically reduce response time. Streamline creative processes AI agents for marketing teams Improve strategy creation Automate repetitive tasks Simplify brief responses Quickly generate ideas Enhance collaboration Turn weeks into hours AI and AI agents can turn time. to your advantage. → It's about doing more in less time. → Not because you have to. → But because you can. --------------------------------------------- Fergus 👈 - Building AI Workforces 🔝Connect or Follow

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It’s 2024 and there is a new kind of SEO. And no, I’m not talking about “search engine optimization.” I’m talking about “search everywhere optimization.” As our senior director of SEO, Nikki Lam, likes to say… search is everywhere. From TikTok and Instagram to people searching on Airbnb and even people using ChatGPT to come up answers. You can optimize these platforms and any of the other ones to showcase your company, products, and services. Google is great, but SEO doesn’t have to stop with it. Optimize everywhere people search.

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Running an agency with your spouse can really be a rewarding journey. When I started the agency, Reka Studio, 2 years ago, I knew it’ll be an incredible journey. But it got better after 6 months in when I got my wife’s company to merge with us. Of course, this journey is filled with both immense challenges and rewards. Building a business together as spouses is one of the most difficult yet most gratifying experiences that any two people can share. Which is why usually on The Golden Nuggets Podcast, whenever I get guests who are running their business together with their spouse, I usually ask, “Do you bring business talk to bed?” While there are plenty of challenges, especially maintaining a work-life balance, the rewards are worthwhile. Not many couples can say they spend plenty of time together and this is spending time building something that both of us believe in. Most of the time, the takeaways on the podcast for couples running a business together are the similar. Constant communication is essential. We don't let disagreements fester but have learned to bring in neutral third-party perspectives (the team usually) when needed. At the end of the day, we respect each other as equals, even if our workplace roles differ. We appreciate how our diverse backgrounds complement each other. Does working so closely together test our marriage at times? Absolutely. Is it worth it? Without a doubt. For any entrepreneurial couple considering the leap, buckle up. It's one unforgettable ride! #entrepreneurship #workingwithspouse #agencylife

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Conversion API for Business Messaging - Facebook Ads update 🔽 CAPI is an amazing features and helps in tracking web and app events for better performance Previously, CAPI was only for web, app and offline events but Meta has just launched CAPI for business messaging to support messaging events This will support messaging events across Messenger, Instagram and WhatsApp This was needed! Follow me for more! #facebookads #conversionAPI #metaads #marketingwithozair

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3 C's checklist for creating great ads #1: Catchiness: First grab consumers' attention with a surprising hook and clever copy #2: Clarity. Keep your message crystal clear, simple, and single-minded #3: Creativity. Make your ads stand out with the concept that makes your brand unique

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Looking to boost your video views and expand your brand’s reach? This comprehensive guide is just what you need! Learn how to optimize your onsite videos for discovery on Google’s video tab and how to get your YouTube videos noticed in both Google search and on YouTube itself. Discover how to make your videos work harder for you ⤵️ https://lnkd.in/enkESDfC #SEO #Content #VideoSEO #BrandExposure

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