Sarah Sawyer

Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

1

Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

2

🚀 Ready to create successful email marketing campaigns? Check out our blog to discover effective top tips to increase engagement. Learn how to: 🎯 Define your target audience 🚨 Write engaging subject lines and content 📲 Optimise for mobile 📈 Analyse performance Read the full blog to boost your email marketing strategy and drive better results today → https://buff.ly/3yjNBkA Sign up to our newsletter to get industry insights just like this straight to your inbox → https://buff.ly/4d88X3b #emailmarketing #emailcampaigns #mobileoptimisation #emailmarketingstrategy #emailmarketingtips #miramarketing #digitalmarketingtips

4

Are you finding it challenging to identify why potential leads aren’t converting? Our up-coming webinar, HubSpot in Half an Hour: Optimising Your Conversion Rate, shares how to optimise key touchpoints in your HubSpot funnel for improved conversions and measurable business impact. Here's what you'll discover: 🛠️ Expert-level HubSpot optimisation techniques 📈 Data-backed tweaks for substantial conversion lifts ⚡ Quick wins to implement immediately Gain insights to enhance your conversion rates and get answers to your most pressing optimisation questions, in just 30 minutes! 🖥️ Webinar Details: October 16th, 2024 at 10-10.30AM Sign-up to watch: https://lnkd.in/eQyJKhvE #DataDriven #MarketingAutomation #HubSpotExperts #ConversionOptimisation Jon Pittham Joseph Fulton

5

🚀 Elevate your HubSpot game with our in-depth guide, "7 Habits of Highly Successful HubSpot CRM Users." Here’s why you need this eBook: 🔥 Streamline Contact Management: Learn the tricks to organise and access your contacts effortlessly, boosting your response times and relationships. 🔥 Harness Automation: Reduce manual work. We’ll show you how to automate repetitive tasks, saving you hours and increasing your productivity. 🔥 Use Analytics: Uncover the power of data. Learn how to interpret CRM analytics to make informed decisions that drive revenue. 🔥 Prioritise Customer Experience: Transform customer interactions into memorable experiences that encourage loyalty and referrals. Each section is packed with practical examples and actionable insights tailor-made to elevate your approach and dominate your market niche. Follow this link https://buff.ly/3Ac2cz7 and snag your FREE copy today! #HubSpot #CRM #BusinessGrowth #FreeEbook

1

Generic email blasts are missed opportunities. Phew. We said it. Now it's time to take your personalisation beyond first name basis and actually make your brand stand out in a crowded inbox. Learn the tricks to crafting emails that actually get opened and clicked in our latest blog: https://lnkd.in/gCanU5pK

6

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

7

🚀 We Practice What We Preach! 🎯 We're excited to announce that demandgen.co.uk has just ranked on page 1 of Google for the competitive keyword "Inbound Demand Generation"! 🙌 This achievement didn’t happen overnight—it’s the result of consistent efforts to keep our website healthy, improve load times, publish authentic content, and build quality links. These are the same strategies we recommend to our clients, and today, we’re living proof that they work! But the customer journey doesn’t end here. We’re now focused on enhancing our landing pages to ensure that prospects can find us easily and that their digital experience with us is seamless and pleasant. Stay tuned for more updates on how we’re continuously optimising for success. 💪 #SEO #InboundMarketing #DemandGeneration #CustomerJourney #DigitalExperience

7

Plain text, hyper personalised Direct Email Campaigns ✅ So what's actually included? 🚀 At Inboxx we offer a minimal commitment service that guarantees affordability in an over-inflated market. 📊 We’ve also done away with the outdated “Packages” model which locks certain features and services behind a paywall. You'll get access to all of our advanced campaign features no matter how much you pay. 💰 So whether you have 1000 prospects or 10,000 prospects you have access to every feature Inboxx has to offer. Click the link below to find out more: 👇 https://lnkd.in/ebJE4A4V #leadgeneration #emailmarketing #b2bleads #b2bmarketing #leadgen

7

🎙️ This week’s ICS podcast: Everything Digital is here! 🌐✨ Discover the story behind the renowned SEO tool, Sitebulb, as CEO and Co-Founder Patrick Hathaway joins our Marketing Director Martin Calvert. Learn how Sitebulb has grown among SEO agency teams and is now gaining popularity with in-house teams. This episode is essential for anyone interested in practical SEO, navigating Google Updates and building customer-centric tech products. Tune in for some serious inspiration! 🚀📊 Full episode here: https://lnkd.in/e6k-iM5M #Newpodcast #EverythingDigital #ICSdigital #SEO #Sitebulb

5

3 Comments

🔥Hot off the press: The latest industry report reveals a significant shift in B2B marketing dynamics. The key to success? ICP alignment and lead generation. 🎯 But what does that mean? 🤔 ICP (Ideal Customer Profile) alignment is about understanding who your perfect customer is and aligning your marketing efforts to attract them. It's like fishing with the right bait.🎣 Lead generation, on the other hand, is about attracting and converting strangers into someone who has indicated interest in your company's product or service. It's like turning a stranger into a friend. 🤝 But how do you do that? 🧐 1️⃣ Identify website visitors using IP identification and business intelligence tools. It's like having a digital doorman who knows everyone who visits. 🚪 2️⃣ Engage with identified visitors using email marketing campaigns. It's like having a personal conversation with each visitor. 3️⃣ Use data-driven decision making to refine your strategies. It's like having a GPS for your business. 🛰️ 4️⃣ Build your brand and engage customers with content marketing strategies, SEO, and social media tactics. It's like being the life of the party. 🎉 5️⃣ Stay on top of e-commerce trends, remote work dynamics, and innovation in tech. It's like having a crystal ball. 🔮 Remember, in the world of B2B, knowledge is power. So, keep learning, keep growing, and keep hacking your growth. 💪 #ICP #LeadGeneration #BusinessIntelligence #EmailMarketing #DataDriven #BrandBuilding #ContentMarketing #SEO #SocialMedia #Ecommerce #RemoteWork #TechInnovation

6

🔥Hot off the press: The latest industry report reveals a significant shift in B2B marketing dynamics. The key to success? ICP alignment and lead generation. 🎯 But what does that mean? 🤔 ICP (Ideal Customer Profile) alignment is about understanding who your perfect customer is and aligning your marketing efforts to attract them. It's like fishing with the right bait.🎣 Lead generation, on the other hand, is about attracting and converting strangers into someone who has indicated interest in your company's product or service. It's like turning a stranger into a friend. 🤝 But how do you do that? 🧐 1️⃣ Identify website visitors using IP identification and business intelligence tools. It's like having a digital doorman who knows everyone who visits. 🚪 2️⃣ Engage with identified visitors using email marketing campaigns. It's like having a personal conversation with each visitor. 3️⃣ Use data-driven decision making to refine your strategies. It's like having a GPS for your business. 🛰️ 4️⃣ Build your brand and engage customers with content marketing strategies, SEO, and social media tactics. It's like being the life of the party. 🎉 5️⃣ Stay on top of e-commerce trends, remote work dynamics, and innovation in tech. It's like having a crystal ball. 🔮 Remember, in the world of B2B, knowledge is power. So, keep learning, keep growing, and keep hacking your growth. 💪 #ICP #LeadGeneration #BusinessIntelligence #EmailMarketing #DataDriven #BrandBuilding #ContentMarketing #SEO #SocialMedia #Ecommerce #RemoteWork #TechInnovation

3