About
I’m a strategic B2B marketer with over two decades of experience 🌟.
Starting as a…
Articles by Samantha
Activity
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My new three R's: Retire (kinda, sorta), Refresh, and Reset Hi folks - Some news on my end. After 25 years working in the wonderful world of B2B…
My new three R's: Retire (kinda, sorta), Refresh, and Reset Hi folks - Some news on my end. After 25 years working in the wonderful world of B2B…
Liked by Samantha Andrews
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Last week we hosted senior leaders from a number of EFL clubs at Ashton Gate to discuss our collective approach to environmental sustainability. By…
Last week we hosted senior leaders from a number of EFL clubs at Ashton Gate to discuss our collective approach to environmental sustainability. By…
Liked by Samantha Andrews
Experience
Education
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University of Oxford
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Core themes:
Corporate purpose and value creation
Responding to climate change
Natural capital and resource management
Social sustainability
Ensuring sustainability: governance, risk, and reporting
Levers of change -
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Core themes:
• Cyber Fitness and user responsibility
• Digital disruption and transformation
• Resilience
• Analysing threats and vulnerabilities
• Risk Management
• Corporate social responsibility, responsible innovation, ethical AI
The Oxford Cyber Security for Business Leaders Programme prepares leaders from all industries for the increasingly complex future of cyber security. Participants gain a full understanding of the challenges and potential of cyber, along…Core themes:
• Cyber Fitness and user responsibility
• Digital disruption and transformation
• Resilience
• Analysing threats and vulnerabilities
• Risk Management
• Corporate social responsibility, responsible innovation, ethical AI
The Oxford Cyber Security for Business Leaders Programme prepares leaders from all industries for the increasingly complex future of cyber security. Participants gain a full understanding of the challenges and potential of cyber, along with the frameworks and vocabulary to enable strategic decision making to help secure their organisation’s cyber-resilient future. -
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Print journalism training accredited by the National Council for the Training of Journalists (NCTJ) based in Sussex, UK.
* News awareness
* News values
* Writing skills
* Interviewing
* Journalism for a print audience
* Shorthand to more than 100 words per minute
* Media Law
* Government/Public Affairs
* Feature writing
* Understanding the business of news -
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The prestigious Lady Elizabeth School, is a private school offering an education for children from 15 months to 18 years. It has a proud tradition and excellent reputation for offering amazing learning opportunities to children from 50 different nationalities for over three decades, which is bolstered by its excellent academic results and tertiary learning opportunities both within Spain and overseas.
Licenses & Certifications
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Driving business towards the Sustainable Development Goals
Rotterdam School of Management, Erasmus University
Issued -
Level 2 Certificate in Understanding Mental Health First Aid and Mental Health Advocacy in the Workplace 603/5148/2 SU
Bath College of Higher Education
Issued
Volunteer Experience
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Chair of the Marketing Committee & Board Trustee
CATTs (Cancer Awareness for Teens & Twenties)
- 1 year 6 months
Health
CATTs (Cancer Awareness for Teens & Twenties) is a registered charity (1170750) which raises awareness of the common signs and symptoms of cancer in young people. We're based all around the UK and focus on using creative, engaging and novel methods to make sure every young person knows what to look out for and when to go and see a doctor.
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Patient reviewer
Bowel Cancer UK
- 7 years 5 months
Health
I support Bowel Cancer UK as a patient reviewer for their collateral to cancer patients on various aspects of cancer treatment. This is a merger of my lived experience and my role in marketing.
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Freeman
Marketors' Company
- 1 year
The Worshipful Company of Marketors is a modern City Livery Company. Members of the Company have achieved mastery and excellence within the Marketing profession and we draw inspiration from the ancient but enduring values of the “Rules for Life” for Freemen of the City of London.
Our aim is to promote Marketing as a force for economic and public benefit, encouraging excellence in marketing education and in the execution of marketing as a profession. Our presence in the City of London…The Worshipful Company of Marketors is a modern City Livery Company. Members of the Company have achieved mastery and excellence within the Marketing profession and we draw inspiration from the ancient but enduring values of the “Rules for Life” for Freemen of the City of London.
Our aim is to promote Marketing as a force for economic and public benefit, encouraging excellence in marketing education and in the execution of marketing as a profession. Our presence in the City of London means we focus on our vision to put marketing principles at the heart of successful business and we actively play our part in Civic duties, charitable give-back and in support of the Mayoralty. -
Group Mentor- Global Mentorship Programme (six month programme)
Like Minded Females (LMF Network) CIC
- 7 months
LMF female network is a global enterprise network specialising in digital workshop delivery and business coaching to upskill professionals, universities and startups. The mentoring programme is the first of its kind and involves over 100 women across 18 countries.
Honors & Awards
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The Freedom of The City of London
The City of London Corporation
The Freedom of the City of London is a recognition awarded to people who have achieved success, recognition or celebrity in their chosen field.
Languages
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Spanish
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French
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Recommendations received
11 people have recommended Samantha
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Apologies for the ranty nature of this post, but I feel very passionately about this, and I need to get it off my chest. The way job seekers are…
Apologies for the ranty nature of this post, but I feel very passionately about this, and I need to get it off my chest. The way job seekers are…
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Recently named one of the best places to live by Travel + Leisure, Copenhagen was also the place to be for #GBTAEurope2024. Bringing the insights…
Recently named one of the best places to live by Travel + Leisure, Copenhagen was also the place to be for #GBTAEurope2024. Bringing the insights…
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💔 The recent floods in my hometown, Valencia, have brought immense pain to our community. Too many lives have been lost, too many homes have been…
💔 The recent floods in my hometown, Valencia, have brought immense pain to our community. Too many lives have been lost, too many homes have been…
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So proud! Thank you Marketing Week and the panel for naming me 2024 Marketer of the Year! But of course, it’s all the team… Huge thank you to those…
So proud! Thank you Marketing Week and the panel for naming me 2024 Marketer of the Year! But of course, it’s all the team… Huge thank you to those…
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One major takeaway from the election? Mainstream media is losing its hold on the public. The numbers don't lie: we're witnessing a fundamental…
One major takeaway from the election? Mainstream media is losing its hold on the public. The numbers don't lie: we're witnessing a fundamental…
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20 years ago I co-founded an agency. Two decades of decadence has flown by, but we’re gearing up the celebrations. I’m not sure how we got here so…
20 years ago I co-founded an agency. Two decades of decadence has flown by, but we’re gearing up the celebrations. I’m not sure how we got here so…
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I'm at today's Global ABM Conference in London and 90% of the audience are Marketers. That sums up one of the biggest issues with ABM in a nutshell.…
I'm at today's Global ABM Conference in London and 90% of the audience are Marketers. That sums up one of the biggest issues with ABM in a nutshell.…
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