Sam G. Winsbury

How to build authority to your website with link building? In this webinar, Digital PR and Outreach Manager Matt Fraser will break down the essentials of link building and show you how to supercharge your SEO performance.

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How to Combine Content, SEO, and PPC for a Comprehensive Marketing Strategy 🚀📈 Integrating content, SEO, and PPC into a cohesive marketing strategy can significantly enhance your online visibility and maximise ROI. Here’s how to do it effectively: Develop a Unified Content Strategy: Create engaging content that aligns with your business goals and audience needs. Optimise for SEO: Conduct keyword research and optimise meta titles and descriptions to improve search engine visibility. Leverage PPC for Promotion: Use PPC advertising to promote high-performing content and drive targeted traffic. Create Targeted Landing Pages: Design dedicated landing pages optimised for conversions, featuring clear CTAs and compelling headlines. Track Performance Metrics: Utilise tools like Google Analytics to monitor traffic, conversions, and keyword rankings. Align PPC and SEO Keywords: Ensure consistency across your paid and organic strategies for improved search visibility. By combining these elements, you can effectively drive targeted traffic, enhance engagement, and maximise your marketing impact. Ready to elevate your marketing strategy? Let’s connect and explore how we can work together to achieve your goals! 💬🚀 #ContentMarketing #SEO #PPC #DigitalMarketing #MarketingStrategy

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❤️ How to develop an irresistible brand name that your audience will love! ❤️ If you're looking to name your start-up or rebrand your current business, getting your brand name right is crucial, so you can make an irresistible first impression! Download my free guide to brand naming here... 👌🏼 What makes a good brand name ✏️ Tips and exercises to help generate brand names 📋 Brand name criteria checklist 👩🏼‍🤝‍👨🏾 How to present brand names to your colleagues 💻 How (and when) to choose a domain name https://buff.ly/47Kuiys

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In the corner of a conference hall, a keynote speaker was delivering a masterclass on advanced SEO techniques. His slides were expertly crafted and filled with information on setting up rank monitoring, speed testing and identifying crawl errors with GSC Coverage Report. And that room was packed. Everyone was busy taking notes! In another nearby room, a woman was giving a talk on the 5 ways to craft a compelling headline. Her room was also packed in spite of her simple tips. Then someone in her room said: "𝘐 𝘵𝘩𝘪𝘯𝘬 𝘐'𝘭𝘭 𝘵𝘢𝘬𝘦 𝘩𝘦𝘳 𝘤𝘰𝘶𝘳𝘴𝘦. 𝘐'𝘮 𝘯𝘰𝘵 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘣𝘶𝘵 𝘴𝘩𝘦 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘴 𝘵𝘩𝘦𝘴𝘦 𝘣𝘢𝘴𝘪𝘤 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘴 𝘴𝘰 𝘸𝘦𝘭𝘭 𝘵𝘩𝘢𝘵 𝘐 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘰 𝘪𝘵 𝘮𝘺𝘴𝘦𝘭𝘧." Because as it turns out... You don't need to be an 'expert' or 'sound like an expert' to start helping others. Even the most basic of tips can convince people to invest in you and see you as an authority. Because one of the hardest things to do is to break complex ideas into its simplest form. And sometimes, people don't want the most advanced expert in their field. They just want someone who can help them take their next step. Like a friend that they can trust and most of all, find relatable. Those insights that you were hesitant to share? The strategies that you thought were common knowledge? Just put them out there because I guarantee you, you'll find someone who's never heard of it before. And your goal should always be to serve. To help. To see people grow. Fancy complex ideas are impressive. But the power to share and move people to action? That's what sparks real growth. And everyone, regardless of background, has the power to do just that. So what's stopping you from sharing what you know? 😉 𝐏/𝐒: I'm currently working on the Build Your Why course teaching people how to build their brand. To those who have already signed up, thank you for your patience & your faith! My goal is to make this course very simple and practical, and I'm currently building a Notion page that will form the basic for creating your personal autobiography, generating ideas for future posts, crafting your content pillar and so much more. If anyone wants to learn more about the course, just comment BYW! It's still at the beta stage so I'm offering a 50% discount for anyone joining now (price will go up once the BYW officially launches!).

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How to create content that outperforms your competitors When you make content that your audience wants The algorithm will reward you When you make content for the algorithm Your audience won’t I’ve fallen into the trap of creating content which is there just to act as a placeholder When I put real thought into my content strategy... I can see the long-term benefits Often the results you’re looking for are over the mountain There’s a lag effect in success As humans in an instant gratification society We give up when we’re at 80% Pushing that extra 30% is what’s needed #businessgrowth #joetestouri #contentmarketing #bespokeacademy #grapplinggrowth

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Alongside utilising your Social Media platforms, you are now wondering how you can use your content to generate leads. With the world becoming more digital, and people engaging in what they see online, content is a great way to engage your audience in topics of interest. We have put together a break down of what Content Marketing is, and how it can aid in your lead generation. https://lnkd.in/drvTz_b7 #LeadGeneration #Content #Marketing

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Are you maximising your websites full potential? Have you thought about blogging but never quite got around to it? Download our Master Blogging guide and learn how to create a high performing blog and stay consistent. https://lnkd.in/eXYjrzRT #Bloggingisnotdead #DigitallyDazzling

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Write Rewrite Edit I think It's all your mindset that creates a ground for great content It's not necessary that every bit of content you create - - Should please the customer or prospect As, you all know it's easy to create and publish content on different platforms We all have power to- Influence,Educate, Entertain and also to Irritate, Annoy to our potenial audience Now the challenge is to Respect your audience and deliver in a way that's Useful Enjoyable Inspired Start with empathy . Continue with Utility .Improve with analysis . Optimize with love Share your thoughts on this.

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Getting advice on building an agency from someone who’s built and sold THE leading performance marketing agency with one of the best success stories in agency building… Absolute gold. I got to chat with Steve Weiss, founder and former ceo of MuteSix And man did I get incredible advice on growing our budding agency GaaS For SaaS Now I can’t tell you exactly what he said to me…yet But here’s a bit of what we talked about: ✅ how he sees me positioning GAAS and how I should be looking at the ecommerce SaaS marketplace ✅ Showing me where there’s low hanging fruit that I’m not looking at ✅ A flow of ideas on new offerings, products, and how to positioning them ✅ And the overall state of ecom in how people are struggling → but on the other side the market is doing great, there’s numerous jobs out there, but it’s still just a weird time right now. I wish I can say more and I will – I promise. For now – biggest thing I can say is to keep talking about the ecom world with everyone 💡Dedicate yourself to learning about the industry you’re in (or about to enter) and keep a pulse on what’s going on. From how people view it, how they’re involved, to what they’d like to see – understand it all. You’ll walk away with at least 1 thing to add or change in your company every single time. 🙏🏽 Incredibly grateful for Steve in being able to squeeze me in and let me pick your brain for an hour – about to take all that I learned and build the hell out of GAAS DM me if you want to see what we’re coming out with.

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A normal Agency Start Up journey; i) Underprice initially to get work and then after a while…… ii) Start Pricing properly for new clients but you need extra help with the volume of work so you…… iii) Staff up with freelancers as there’s not enough work in all of the service areas to justify a full time employee but you’re struggling with profitability so you…. iv) Try to negotiate prices with heritage clients which is hit and miss which means that the route to improving profitability is…… v) Managing freelance resource within the revenue forecast. The above is not inevitable and there are ways to avoid some of the pain. More on these painkillers 💊 to follow

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Struggling to stay consistent with your content? 🗓️ A content calendar is your secret weapon for maintaining a steady flow of posts, emails, and updates. By planning ahead, you can ensure that your messaging stays on track and resonates with your audience. 📅 From scheduling social media posts to mapping out blog topics, a content calendar helps you stay organised, reduce last-minute stress, and maintain your brand’s voice. Consistency not only builds trust but also keeps your audience engaged and coming back for more. Ready to create your content calendar? Let’s get started! ✍️ https://lnkd.in/e9cihUcW #ContentCalendar #Consistency #MarketingStrategy #SmallBusinessTips #ContentPlanning

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I've gone through our value prop canvas exercise with 7 business owners and one word echoes from everyone CLARITY They have all said going through it has helped them gain clarity ✅ Clarity on how to position their brand as experts ✅ Clarity on aligning their content to buyers' needs ✅ Clarity on communicating their value to the market All of which is key to building your authority I recently went through the same exercise with Juma Bannister What I appreciated the most about this interaction was his willingness to be open Even though we're both marketing professionals in our own right Here's a 3-minute clip from our 49-minute walk-through Can you spot the exact moment he had his 'mind blown' moment? 🤯 Want the full video? Click the link in the comments 👇🏽 (no email or signup required) #sales #branding #positioning #contentmarketing ____________________________________ Our Authority Branding System helps business owners leverage their expertise to generate more sales opportunities, without relying on their network or referrals to do so --> If that's you send me a message and let's talk

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