Sabina Usher (she/her)

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

20

I'm looking for Agency Super Heroes aka leaders to input into the Brilliant Client vs Agency Benchmark Report! I've had some utterly fascinating insight with agency owners so far - some interesting themes are already emerging - from the top 3 things agency owners think clients are complaining most about compared to what clients are actually saying; to the lack of decision making, why scope creep happens and how to stop it - to the impact AI is having for agencies and their clients. If you'd like to give your insight into the report - we are looking at how clients perceive their agencies and what they really want compared to what agency owners think they want. If you are up for hearing some of the insight so far and sharing your thoughts - you can either speak to me in person or do the form online. Obviously, I'll share the report with those who contribute first... And a BIG thank you to all the brilliant people who have taken part so far! Fill in the online form here: https://lnkd.in/efadReAJ.  (10 mins) Book in for an interview here: https://lnkd.in/ePRtCXwW #agencylife #brilliantagencyreport #happyclients

10

“Maybe the potholes will induce labour?” They didn’t. Synthetic oxytocin induced labour but that’s another story. Potholes induce nothing but a bruised coccyx. Potholes in your content strategy (smooth segway, right?) don’t induce much either. Except a delayed ROI and a sense of despondency. _Why isn’t this working?_ Fill them in with a content assessment. Audit the customer journey, take a look at the sales process, and fill in the gaps with relevant written pieces. We can help 🙋‍♀️ drop me a message to learn more. #contentmarketing #marketingstrategy #contentaudit

5

Time is running out and I need your help! If you are an agency leader, I'd be hugely grateful if you could give your insight from the agency perspective for the Brilliant Client vs Agency Benchmark Report! Fill in the online form here: https://lnkd.in/efadReAJ. I'm hoping to close the research phase by mid September. So far there has been some really interesting insight into topics such as: *Why clients are being slow to buy this year... *How you can help clients be better clients! *What agency owners think clients complain about the most *What the most likely ROI could be with a new product... If you are intrigued please fill in the form to give your view for this benchmark report - due out this year! In a nutshell we are looking at how clients perceive their agencies and what they really want compared to what agency owners think they want. Obviously, I'll share the report with those who contribute first... And a BIG thank you to all the brilliant people who have taken part so far! #agencylife #brilliantagencyreport #happyclients

9

5 Comments

Did you know Bob Ross never actually got paid for his famous TV show? He filmed 381 episodes that aired to over 80 million people each day and just provided free value. It grew him a massively loyal fan base, and then he used the platform to sell paint and art supplies. He never pushed them in his shows, he just kind of mentioned the products in passing. The products flew off the shelves and he built a $15M/year enterprise by 1991. He’s basically an OG content creator if you think about it, and we can all learn a lot from that. #marketingideas #marketingpsychology #contentcreation

5

4 Comments

"THE HACK IS BACK": LocalGovCamp24: LocalGovDigital GenAI Makers Day Wednesday 25th September 2024: STEAMhouse, Birmingham The #LocalGovCamp Makers day makes a return and this one will focus on how generative AI can enhance various aspects of content creation and communication by local government, from public announcements to visual media and interactive citizen engagement. Participants will form teams to develop innovative prototypes that showcase how AI can help improve government services and community outreach. Key Focus Areas 1.Automated Content Generation We’ll explore generating written content such as public announcements, newsletters, and web pages, ensuring consistency and clarity in communication. 2.Visual Content Creation We’ll look at AI-driven tools for creating images, videos, and infographics, assisting in public information campaigns and community updates. 3.Interactive Content We’ll experiment with Developing AI chatbots or virtual assistants for real-time citizen engagement, as well as personalised interactive information portals and educational modules. This session is open to #localgovdigital Communications & #localgov #AI people #localdigital https://lnkd.in/eDK2eAGw

45

6 Comments

This is so interesting (or should I say "Pinteresting?" (source: Matt Navarra via Stacked Marketer) We've been running ads for clients on this platform for 3 years - it's not perfect but does help with brand awareness. We're also about to take our Pinterest Media Buyer Certification at The Social Ads Squad so this news comes at a good time. How have you used Pinterest for your marketing or client's marketing? Has it been effective? Would really love to hear opinions from the marketers out there!

4

Would you like to fix your lack of new clients and sales enquiries by becoming consistently highly visible to key influencers in the media via FREE PR! JOIN MY FREE PR MASTERCLASS ON Thursday 25th July @ 12pm GMT. 💥 You'll get into the 'PR Zone' and discover that PR is NOT a black art when you know the right process 💥 You'll Discover Exactly which mistakes small business owners are making when pitching to the press...are you making these AMENDABLE errors and getting ignored? 💥 I Reveal A Simple Process that you can follow so that you have all your ducks in order when you pitch to the journalists 💥 I'll Share Simple And Highly Effective Ways to get on the radar of your dream influencers so you're not left out in the cold and constantly being overtaken by your competition 💥 You'll Learn A Super Effective And Simple System that works so that you can grow your profile online and offline as the sky is the limit. PR can mean speaking gigs such as TEDx, expert workshop invites, TV and radio press coverage etc Link to book in the comments Spots are LIMITED to 50! #prmasterclass #visibility #entrepreneur #marketingtips #branding #smallbusiness #growth #prsecrets #amandapr #theultimatedooropener

7

1 Comment

I fixed the Platinum Credit Limited X ad! (From basic to brilliant in just 2 days 🚀) [Disclaimer: This isn’t a real project—but it’s exactly how I can transform any ad campaign from ordinary to extraordinary!] 👇 The Challenge → The Current Situation Platinum Credit Limited have amazing products, but the ads don’t communicate urgency, especially during this festive season. Current messaging is very generic: “It doesn't matter your vision or ambition...” Missing relevance: Customers search for financial aid in ways that reflect their specific struggles. Here’s My Strategy (Finding customer pain points) I identified 5 real-world searches customers make when seeking financial solutions: “Best low-interest loan providers” “Quick loans near me today” “Affordable personal loan options” “Loans without collateral Kenya” “Best loan for small businesses” This is what they’re looking for. Platinum Credit delivers EXACTLY what these customers need: Low interest rates to reduce financial strain. Quick approvals and disbursements. Loans against assets e.g Title deeds Tailored loans for businesses (fund tenders, stock, etc.). (Bringing it to life the ad) The ad highlights common search phrases and how Platinum credit is the perfect solution. Ad 1: “Best low-interest loan providers” → Competitive interest rates of 5% per week. No hidden fees, just straightforward, affordable loans for your peace of mind. Apply Now The Impact Better relevance: Customers see their exact needs addressed. Increased clicks: Personalized ads drive higher engagement. More conversions: Streamlined applications make it easy to say “yes.” That’s how you turn a basic campaign into a powerful lead-generation engine. ♻️ This post took a lot of thought—if you found value in it, please share! P.S. Want me to analyze your ad campaign? DM me!

5

Considering investing in social media advertising? What can you expect, and what does ‘good’ look like? A good Ads Manager – whether freelance or through an agency – will:  🔥 Run through your customer journey to ensure it’s set up to maximise investment in ads 🔥 Suggest improvements to enhance the impact of ads 🔥 Gain a good understanding of what marketing has already been done, what has worked and what hasn’t 🔥 Take a big picture view of your business to understand current cost per acquisition, lifetime value of customers, and what the numbers need to look like to make ads a viable investment 🔥 Research your existing customers – understand what they love about your products or services, why they buy, how they felt before they bought and how they feel post-purchase. 🔥 Develop an intial testing strategy based on exactly what your business needs, whether it's brand awareness, engagement, website hits, sales, leads or a combination. 🔥 Develop audiences to test 🔥 Develop different angles of copy to test 🔥 Guide on different angels of creative to test (if it’s an agency, they may also offer creative development in-house) 🔥 Ensure robust tracking is in place to enable optimisation of campaigns and the development of powerful audiences  🔥 Monitor campaigns daily once live, analysing performance and dropping in new ads to test as they go 🔥 Provide a weekly highly level analysis and overview of results and suggested next steps 🔥 Be honest around what is working and what isn’t, and if paid social is in fact a worthwhile investment for your business 🔥 Educate a business every step of the way to help decision makers be more informed  Managing ads can be complicated and is a specialised skill. If you want a fresh pair of eyes on your campaigns and results, or to discuss what’s possible for your business, drop me a note and I’ll look forward to chatting! #paidsocial #facebookads #marketing

6

3 Comments

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

4

Stop marketing like a tradesman ❌ Forget leaflets and newspaper ads. You will print £ when you apply internet marketing principles to your business. → VSLs → Nurture Sequences → Risk Reversals etc. There is a whole world of marketing techniques you’ve never thought to use. If you’ve been ignoring internet marketing posts because they are irrelevant to you… Start paying attention. These principles can change your business and your life. The leads are yours for the taking.

35

11 Comments

In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

3

I've worked with 50+ investment companies on lead-gen. 90% struggled with passing ad regulations. Here's 3 tips to ensure that your ads pass: 1. FCA - Google Ads to the UK need an FCA number - If you don't have one, run campaigns overseas to English speakers Want an up-to-date list on which countries you're allowed to target? ↳ Message me 'COUNTRY' and I'll send the top-performers over. 2. Ad content - Ads are not allowed to be misleading - Don't advertise any guarantees that you can't fulfill - Your content must be correct to your services/ products 3. Compliance - If you have a compliance team, have them sign ads off - Train them up on the FCA advertising regulations Following the FCA regulations is so important. Use the tips above to keep yourself out of trouble.

19

2 Comments

Have you checked out my latest 'Practical Snacks' podcast marketing mini-series? They're 10 min snackable podcast episodes on a specific marketing topic. The latest episode is on SEO and has me sharing some of the things I do to keep on top of the Google rankings for my own business. There's also a handy checklist that you can use (see link in comments). Take a listen here https://lnkd.in/ecH6nQ8F or search for The Built Environment Marketing Show wherever you listen to podcasts. #Marketing #BuiltEnvironment #AEC #Architects #Engineers

10

1 Comment

Questions e-commerce brands need to be asking themselves in the run up to Xmas shopping - 🎄🎅🏼 - Have we tightened any leak spots in our funnel? - Are we producing new creatives to maximise Xmas ROI? - How can we improve website conversions? - How can we reduce abandoned carts? - Can we boost retention and customer LTV? I can help with the last three there. There’s probably a solution your marketing team and CTO haven’t discovered yet, but would align goals and fix your conversion problems. It also integrates in about 5 minutes. Give me a message if this sounds interesting… #ecommerce #christmasshopping #conversion #retention

3