Ryan Atkins

Attention SME's - Our Smart Ai SEO platform has manged to rank our member - BuildersQuote.co.uk on Page 1 of Google for the Keywords "best 10 builders in Chiswick " only within 24 hours - check it out Let us know if you need help ranking your business higher on Google Organically. Kind Regard - Shaz Aziz - From: Smart Ai Media Group #builders #electricians #plumbers #bricklayers #skiphire #buildersmerchants #paintinganddecorating #plasterers #loftconversions #homeimprovement #solar #propertyinvestors #propertydevelopers #estateagents #architects #interiordesigners #surveyors #financebrokers #solicitors #trainingandcourses #bestofthebest #facilitiesmanagement

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WordPress 6.6 may affect other add-ons/page-builders so ensure that your site does not auto-update to WP 6.6. Test on a Staging site - and have an Exported back-up - before updating. Don't rush to update and then throw your Cornetto upwards. #WordPress

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Some end-of-the-week results showcase - 📉 Cost Per Conversion reduced by 99.1% 📈 Conversion Rate increased by 12,512% 📈Conversions increased by 31,950% 📈New Contacts increased in CRM by 97.1% 📈MQLs increased by 35.7% Key Insights 💡 1️⃣ Before we took over the account, ad money was being spent but without proper conversion tracking. Can't emphasize enough how important that is. 2️⃣ A focus on middle and lower-funnel conversions, considering people who click on Book a Demo as a conversion, Meeting Bookings, and Form Fill ups as conversions. This helped the Ads algorithm collect data and also push for lower funnel conversions simultaneously. 3️⃣ Previously the account was running Dynamic search ads which didn't make much business sense and CPA was astronomical. Switched the structure to Search, Pmax, and now display for retargeting. What are your Lead Gen Strategies for Google Ads? #googleads #leadgeneration

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Example from this week... How SEO can help your organisation? 👍 Type in to Google: 👀 "Web Development Company" Here you will find Web Choice in the top 10, currently position 7. 7️⃣ From this we've had 2 good quality enquiries this week. 🚀 What terms does your business need to be found for?💭 Ask Web Choice ! #seo

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Last week at Substrakt we launched our first Cultural Website Performance Benchmark Report (which you can download via the link in the comments). We looked at the 2023 website traffic data for 76 cultural websites (encompassing over 110 million user sessions). I am doing a couple of webinars over the next two Wednesdays (tomorrow - Weds 8th May at 2pm BST, and next week - Weds 15th May at 11.30am ET / 8.30am PT) to walk through the background to the report, and some of our main findings. Book your place here: https://lnkd.in/eeaHnrun For example, our analysis found that: - On average, mobile devices are now responsible for more than 69% of traffic to cultural websites. However mobile conversion rates are on average 68% lower than desktop traffic. - Cultural homepages are the entry point for just 16% of traffic to cultural websites. - Traffic from email converts at a higher rate than any other source. - Basket abandonment rates on cultural websites are 52% better than other ecommerce sites. - The average value of mobile donations increased by over 70% in 2023. - 'Engagement rates' for cultural websites are 40% lower than other sectors.

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Having reserve email accounts & ESP diversification will be a MUST moving forward. You could be doing absolutely everything “correct” in terms of deliverability But still have accounts get nuked out of nowhere with no understanding of why. Having accounts across different ESPs and in reserve in case of a rainy day will solve both a throttle in volume (from setting up new accounts from scratch + warm up) And can help you identify which providers are under/outperforming others. Deliverability tests are just as important as copy split-tests now.

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🚨 Have you woken up to an email this morning from Shopify talking about ‘Shopify Tax’ and the impending additional cost. 🚨 Are you not sure what this means or worried about the additional costs involved? Don’t worry, we’ve pulled together a high level overview of it for you. Check it out here - https://lnkd.in/es-VahPU Give us a shout if you need any further help #ShopifyExperts #ShopifyTaxUpdate #Markets

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No link building, no blogs, no waiting 12 months for results... Here's one of my favourite slides from our recent webinar on #SEO for #Shopify stores. If you have a larger product catalogue (100+ SKUs typically) the strategy you need to be successful is completely different to other types of businesses. The great thing too is that it is all stuff you can control directly, unlike with link building etc. Link to the webinar in the comments!

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Google hates broken links and so do users. This is a bit of an old school SEO tool but it works! Run your website through this tool to find any broken links and make sure you fix them up so everyone has a happy experience. https://lnkd.in/eXmaaZT

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Become an Investor/Business Partner in PupMarket UK: The Ultimate Dog Owner Marketplace App Platform Are you passionate about the booming pet industry and looking for a lucrative investment opportunity? Consider becoming an investor or business partner in PupMarket UK, the premier marketplace app platform for dog owners in the UK. Why Invest in PupMarket UK? 1. Massive Market Potential: - The UK is home to approximately 13 million dogs, with nearly 34% of households owning at least one dog. - The pet care industry in the UK is valued at over £7 billion annually, and it continues to grow as more people invest in their pets' health, wellbeing, and lifestyle. 2. Unique Value Proposition: - PupMarket UK offers a centralized platform where dog owners can find everything they need, from pet products and services to community connections and expert advice. - Our app facilitates convenient, reliable, and enjoyable experiences for dog owners, ensuring they find exactly what they need for their furry friends. 3. Innovative Features: - User-Friendly Interface: Easy navigation and personalized recommendations make shopping a breeze. - Comprehensive Listings: A wide range of products and services, including grooming, training, pet sitting, and veterinary care. - Community Engagement: Connect with other dog owners, share experiences, and participate in local events. 4. High Growth Potential: - With the increasing number of dog owners and the rising trend of treating pets as family members, the demand for comprehensive pet care solutions is at an all-time high. - PupMarket UK is poised to capture a significant share of this growing market by offering unmatched convenience and quality to its users. 5. Social Impact: - Investing in PupMarket UK means supporting a community of dog lovers and contributing to the wellbeing of pets across the UK. - Our platform promotes responsible pet ownership and connects users with trusted providers, ensuring the best care for their dogs. Contact Us to Learn More Interested in exploring this exciting opportunity? Reach out to us for more information on how you can become an investor or business partner in PupMarket UK. Please email Colin at [email protected]. Don't miss out on the chance to be part of a thriving and rewarding industry. Invest in PupMarket UK and make a positive impact on the lives of dogs and their owners!

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Why would a potential client choose your agency over others? I figured it out: - you specialise in their industry - you specialise in the “thing” (SEO, PPC, design etc) - you have case studies for companies similar to theirs - you clearly demonstrate your processes - you are outcome focused - you are transparent with pricing upfront - you don’t lock people in - you make it as risk free as possible Don’t focus on a pretty website and logo. Focus on a no brainer offer.

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🚀 Ready to supercharge your PPC strategy in 2024? Here’s what you need to know.🤓 Get your boxing gloves on. Here we are in 2024 and the PPC world is changing at lightning speed and the market is more competitive market than ever. If you’re serious about limbering up and supercharging your strategies, here’s what’s on my radar: 💪 AI-Driven PPC: Google is shifting towards AI-powered tools like Responsive Search Ads, Performance Max and Smart Bidding that optimise campaigns with minimal manual input, enabling best practice performance and optimisation in real time. So there's no time to be shy. Getting intimate with these tools is key to keeping an edge on the competition.💥 💪 GA4 is Here To Stay: With the sun having finally set on Universal Analytics, GA4 is now essential. But remember, data accuracy is crucial. Make sure your GA4 is set up correctly or Google Ads AI will be making performance decisions based on inaccurate data, wasting your budget whilst you cry into your cappuccino as you lose revenue and ROI. 🤓 💪 Consent Mode v2: Launched in March 2024, this update, at worst, can suspend campaigns that don’t comply with GDPR. A Google-approved Consent Management Platform isn’t just a good idea; it’s a must if you wish to gain back up to 70% of your lost traffic and conversions. Get jiggy with it.✅ 💪 Humans Matter: The Cost of Living Crisis is driving huge changes in consumer behaviour. People are spending smarter and greener. Align your PPC strategies with these current lifestyle trends, and you could be ahead of the curve, tapping into some major opportunities.☀️ 💪 Teamwork Makes the Dream Work: PPC is no longer a solo effort. Integrate your strategy across departments—SEO, Brand, Finance, you name it. Collaboration is key to driving innovation, sustainability, and of course, higher ROI.🙌 👉 Final Thought: PPC is no longer just about clicks and conversions. And yes, going through the painful process of utilising AI and data-driven PPC strategies may be a pain in the butt but its worth it to make a positive impact for your business, your customers, and the planet. 🌎 🙌 🚀 Ready to limber up, get in the ring and make 2024 your best year yet? Good. Let's go! 💪 💪 💪 💬 What are your tips to supercharge PPC strategies? 🔄 Spread the love. Reshare if you found this helpful. #PPC #PPCStrategy #GoogleAds #Sustainability

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A question I always had..... Starting to sell on Amazon can be tough. At first, customers tend to move from your website to Amazon, but this changes as brands gain recognition and trust, leading customers back to your website. According to Neil Patel study of 18 sites, initial costs may seem high, but patience pays off. Brands often focus on short-term results and make quick decisions. Over time, things improve, leading to significant growth and brand recognition. #BusinessGrowth #AmazonSelling #NeilPatel #MarketingStrategy #LongTermSuccess #Ecommerce #BrandBuilding #SalesStrategy #MarketAnalysis #CustomerGrowth #AmazonMarketplace

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