About
Giving customers complete control with their Programmatic Advertising Campaigns and…
Articles by Ryan
Contributions
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You’re a Sales Development professional. How can you collaborate better with customer service teams?
Schedule regular updates with an objective of each meeting Feedback both ways is crucial to understanding pain points and coming up with resolutions. Maintain a great working relationship in general to make communication more effective/efficient going forward Understand the pain points of the CS team and how you can help them in your role
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You're struggling to get ahead in your advertising career. How can you break through?
Sounds very basic, but need to find a way to stand out from the crowd to have recruiters knocking at your door. I find having the goal in mind you want to achieve job wise and work backwards from this and plan the steps you need to take. It will give you a different thought process of what you need to do in order to enhance your career. Also ask yourself this what would a candidate I’m competing with likely to be doing to advance their career and then think how you go that extra mile to do more. You control your career, don’t let your career control you!
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How can B2B and B2C brands create effective messaging strategies?
The messaging needs to be cohesive across all channels and tell a story. You can’t fall into the trap of one size fits all with the creatives. It’s important to have a slight variation per channel in order to keep the consumer engaged.
Activity
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The Step and Learn Christmas Lunch is my favourite charity event of the year and officially the start of Christmas. Merry christmas everyone.
The Step and Learn Christmas Lunch is my favourite charity event of the year and officially the start of Christmas. Merry christmas everyone.
Liked by Ryan McClelland
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Super thrilled about the release of the TapTrick app, a huge milestone for the team! As stated the Taptrick eco-system isn't done here, we look to…
Super thrilled about the release of the TapTrick app, a huge milestone for the team! As stated the Taptrick eco-system isn't done here, we look to…
Liked by Ryan McClelland
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🌍✈️ OneWorld Alliance takes flight with programmatic DOOH! Thrilled to share our latest collaboration with Journey Further on a programmatic…
🌍✈️ OneWorld Alliance takes flight with programmatic DOOH! Thrilled to share our latest collaboration with Journey Further on a programmatic…
Liked by Ryan McClelland
Experience
Education
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Rainham Mark Grammar School
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Licenses & Certifications
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Sad but true. Many great benefits have come from the evolution of smart devices and social media. Unfortunately the down side is the real loss of…
Sad but true. Many great benefits have come from the evolution of smart devices and social media. Unfortunately the down side is the real loss of…
Liked by Ryan McClelland
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Shopify x StackAdapt Big news as we officially release our integration with Shopify! Our team works tirelessly to introduce features that reduce…
Shopify x StackAdapt Big news as we officially release our integration with Shopify! Our team works tirelessly to introduce features that reduce…
Liked by Ryan McClelland
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This is pretty damn good so watch if you like ❤️
This is pretty damn good so watch if you like ❤️
Liked by Ryan McClelland
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#Adtech is having its "emperor's new clothes" moment, and the naked truth isn't pretty. The Trade Desk's latest move—rebranding an old feature and…
#Adtech is having its "emperor's new clothes" moment, and the naked truth isn't pretty. The Trade Desk's latest move—rebranding an old feature and…
Liked by Ryan McClelland
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